Opensend Reconnect allows for deep visibility into customer journeys by identifying and tracking user behavior across your site—even across devices and browsers. Below are the five core Reconnect metrics, what they mean, and examples of the data pushed.
📱 1. Opensend Reconnect Device Profile Detected
What it means:
This event is triggered when a user is identified and added to the Reconnect identity pool via the Opensend integration. It enables cross-device and cross-browser tracking for both Shopify and non-Shopify clients.
Example data:
{
"page_title": "OIR demo",
"page_location": "https://hoa.opensend.co/products",
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.0 Safari/605.1.15",
"user_ip": "193.42.0.124",
"user_geolocation": "Chicago, IL"
}
👁️ 2. Opensend Reconnect Viewed Page
What it means:
Triggered when a page is viewed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"ecommerce": null,
"client_details": {
"page_title": "example t shirt 2 – My Store",
"page_location": "https://djw51f-0u.myshopify.com/products/example-t-shirt-2",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/136.0.0.0 Safari/537.36 Edg/136.0.0.0",
"user_ip": "79.127.206.187",
"user_geolocation": "New York, NY"
}
}
👀 3. Opensend Reconnect Viewed Product
What it means:
Fired when a Reconnect-identified user views a product page. This metric is exclusive to Shopify clients.
Example data:
{
"currency": "USD",
"items": [
{
"image_url": "//test-custom-app-staging.myshopify.com/cdn/shop/files/Main_589fc064-24a2-4236-9eaf-13b2bd35d21d.jpg?v=1717326849",
"item_brand": "Snowboard Vendor",
"item_category": "snowboard",
"item_id": "9421783564577",
"item_name": "The Complete Snowboard",
"item_variant": "49208330125601",
"price": 699.95,
"quantity": 1,
"url": "https://test-custom-app-staging.myshopify.com/products/the-complete-snowboard"
}
],
"value": 699.95,
"client_details": {
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.0 Safari/605.1.15",
"user_ip": "185.219.141.147",
"user_geolocation": "Seattle, WA"
}
}
📦 4. Opensend Reconnect Viewed Collection
What it means:
Triggered when a collection page is viewed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"item_list_id": "",
"item_list_name": "Products",
"items": [
{
"image_url": "//djw51f-0u.myshopify.com/cdn/shop/files/Screenshot_100.png?v=1747053267",
"item_brand": "My Store",
"item_category": "",
"item_id": "7793200300094",
"item_name": "example t shirt 2",
"item_variant": "41744327442494",
"price": 100,
"url": "https://djw51f-0u.myshopify.com/products/example-t-shirt-2"
},
{
"image_url": "//djw51f-0u.myshopify.com/cdn/shop/files/Screenshot_1.png?v=1747053235",
"item_brand": "My Store",
"item_category": "",
"item_id": "7793200005182",
"item_name": "T SHIRT",
"item_variant": "41744326852670",
"price": 60,
"url": "https://djw51f-0u.myshopify.com/products/t-shirt"
}
],
"client_details": {
"page_title": "Products – My Store",
"page_location": "https://djw51f-0u.myshopify.com/collections/all",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/136.0.0.0 Safari/537.36 Edg/136.0.0.0",
"user_ip": "79.127.206.187",
"user_geolocation": "New York, NY"
}
}
🛒 5. Opensend Reconnect Added to Cart
What it means:
Captured when a Reconnect user adds an item to their cart. This metric is also only tracked for Shopify clients.
Example data:
{
"currency": "USD",
"items": [
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_9129b69a-0c7b-4f66-b6cf-c4222f18028a.jpg?v=1717326850",
"item_brand": "Multi-managed Vendor",
"item_category": "snowboard",
"item_id": "9421783925025",
"item_name": "The Multi-managed Snowboard",
"item_variant": "49208330682657",
"price": 629.95,
"quantity": 1
}
],
"value": 629.95,
"client_details": {
"user_agent": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36",
"user_ip": "185.219.141.147",
"user_geolocation": "Seattle, WA"
}
}
🧾 6. Opensend Reconnect Started Checkout
What it means:
Logs when a user begins the checkout process. Only available for Shopify clients.
Example data:
{
"currency": "USD",
"items": [
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_b13ad453-477c-4ed1-9b43-81f3345adfd6.jpg?v=1717326852",
"item_brand": "Hydrogen Vendor",
"item_category": "snowboard",
"item_id": "9421784121633",
"item_name": "The Collection Snowboard: Liquid",
"item_variant": "49208331010337",
"price": 749.95,
"quantity": 4,
"url": "https://test-custom-app-staging.myshopify.com/products/the-collection-snowboard-liquid"
},
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_9129b69a-0c7b-4f66-b6cf-c4222f18028a.jpg?v=1717326850",
"item_brand": "Multi-managed Vendor",
"item_category": "snowboard",
"item_id": "9421783925025",
"item_name": "The Multi-managed Snowboard",
"item_variant": "49208330682657",
"price": 629.95,
"quantity": 4,
"url": "https://test-custom-app-staging.myshopify.com/products/the-multi-managed-snowboard"
}
],
"value": 5519.6,
"client_details": {
"user_agent": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36",
"user_ip": "185.219.141.147",
"user_geolocation": "Seattle, WA"
}
}
✅ 7. Placed Order
What it means:
Triggered when a purchase is completed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"billing": {
"address_1": "123 Main Street",
"address_2": "Apt 101",
"city": "New York",
"company": "ABC Company",
"country": "United States",
"country_code": "US",
"email": "john.doe@example.com",
"first_name": "John",
"last_name": "Doe",
"phone": "123-456-7890",
"postal_code": "10001"
},
"cart_url": "hoa.opensend.co/cart",
"coupon": "SAVE10",
"currency": "USD",
"items": [
{
"image_url": "https://public.opensend.com/demo/hoa/products/Cherry_Blossom.webp",
"name": "Cherry Blossom",
"price": 40,
"product_id": 69,
"quantity": 1,
"total_price": 40,
"url": "https://hoa.opensend.co/products/69",
"variant_id": "69"
}
],
"order_id": "62ff6f68-8477-423a-a376-a2b854964d3b",
"referrer": "direct load",
"revenue": "40.00",
"shipping": {
"address_1": "456 Elm Street",
"address_2": "Suite 202",
"city": "Los Angeles",
"company": "XYZ Corp",
"country": "United States",
"country_code": "US",
"email": "jane.smith@example.com",
"first_name": "Jane",
"last_name": "Smith",
"phone": "987-654-3210",
"postal_code": "90001"
},
"user_data": {
"email": "Unknown"
},
"value": "40.00",
"client_details": {
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.0 Safari/605.1.15",
"user_ip": "193.42.0.124",
"user_geolocation": "Chicago, IL"
}
}