To help brands fully capitalize on Opensend Reconnect 2.0, we recommend implementing four strategic Klaviyo flows designed to re-engage high-intent, anonymous shoppers through precise, event-triggered messaging. These include:
- Session Abandonment, which targets users who viewed products but took no action
- Product Abandonment, engaging those who showed product-level interest without adding to the cart
- Cart Abandonment Reminder flow, nudging cart abandoners who didn’t initiate checkout
- Checkout Abandonment flow, focused on recovering users who started—but didn’t complete—the checkout process.
Each flow leverages Opensend-specific custom metrics, strict cross-provider filters, and dynamic email paths tailored to buyer status, ensuring maximum personalization, deliverability, and conversion.
General Notes
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Klaviyo Flows: Triggers use Opensend-specific custom metrics
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Filtering: Strict exclusion of events from the default flows and other similar tools tracking events/metrics
-
Tracking: UTM tracking must be enabled
🔄 1. Session Abandonment Flow (Opensend Reconnect)
To implement this flow, we recommend either cloning your existing flow for the same event and adjusting the configuration as outlined below, or creating a new flow from scratch if one doesn't already exist.
🔹 Trigger:
-
Custom Metric:
Opensend Reconnect Device Profile Detected
🔹 Profile Filters (ALL conditions must be met):
-
Default Klaviyo metrics = 0 times since starting this flow:
-
Placed Order
,Added To Cart
,Viewed Product
,Started Checkout
,Active On Site
-
-
Other tools metrics = 0 times since starting this flow, e.g.:
-
Tool 1: Viewed Product, Added to Cart, Checkout Started
-
Tool 2: Viewed Product, Added to Cart, Checkout Started
- Similarly, excluding metrics from any other identity providers you are using
-
- Other Opensend Reconnect metrics:
- Opensend Reconnect Viewed Product, Opensend Reconnect Added to Cart, and Opensend Reconnect Started Checkout = 0 times since starting this flow
-
Received Email = 0 times in the last 7 days from
- Default flows: Session Abandoned, Browse/Product Abandoned, Abandoned Cart, Abandoned Checkout
- Other tools flows: Session Abandoned, Browse/Product Abandoned, Abandoned Cart, Abandoned Checkout
- Other Opensend Reconnect flows: Browse/Product Abandoned(Reconnect), Abandoned Cart(Reconnect), Abandoned Checkout(Reconnect)
-
Flow exclusion: Not in this flow within the last 7 days
🔹 Actions:
-
Profile Property Update:
-
Key:
Browse Abandoned Reconnect - Opensend
-
Value:
true
(Boolean)
-
-
Time Delay: This is something relative to your other flows, but the best practice is:
- Keep Session Abandonment last in the priority with the higher time delay, e.g. 3 hours +
- Add more time delay on the Reconnect Session Abandoned flow relative to your default Session Abandonment flow
- Ideally, add less time delay on the Reconnect Session Abandoned flow relative to the other tool's Session Abandonment flow
-
Conditional Split: Has
Placed Order
(Shopify) at least once (all time) -
Emails: Add separate flows for buyers vs non-buyers
-
Wait Time Between Emails: 1–2 days
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Set Flow Live ✅
🛍️ 2. Browse/Product Abandonment Flow (Opensend Reconnect)
To implement this flow, we recommend either cloning your existing flow for the same event and adjusting the configuration as outlined below, or creating a new flow from scratch if one doesn't already exist.
🔹 Trigger:
-
Custom Metric:
Opensend Reconnect Viewed Product
🔹 Profile Filters (ALL conditions must be met):
-
Default Klaviyo metrics = 0 times since starting this flow:
-
Placed Order
,Added To Cart
,Viewed Product
,Started Checkout
-
-
Other tools metrics = 0 times since starting this flow, e.g.:
-
Tool 1: Added to Cart, Checkout Started
-
Tool 2: Added to Cart, Checkout Started
- Similarly, excluding metrics from any other identity providers you are using
-
- Other Opensend Reconnect metrics = 0 times since starting this flow:
- Opensend Reconnect Added to Cart, and Opensend Reconnect Started Checkout
-
Received Email = 0 times in the last 7 days from
- Default flows: Browse/Product Abandoned, Abandoned Cart, Abandoned Checkout
- Other tools flows: Browse/Product Abandoned, Abandoned Cart, Abandoned Checkout
- Other Opensend Reconnect flows: Abandoned Cart(Reconnect), Abandoned Checkout(Reconnect)
-
Flow exclusion: Not in this flow within the last 7 days
🔹 Actions:
-
Profile Property Update:
-
Key:
Product Abandoned Reconnect - Opensend
-
Value:
true
(Boolean)
-
-
Time Delay: This is something relative to your other flows, but the best practice is:
- Keep Product Abandonment 3rd in the priority with the higher time delay, e.g. 1.5 hours +
- Add more time delay on the Reconnect Product Abandoned flow relative to your default Product Abandonment flow
- Ideally, add less time delay on the Reconnect Product Abandoned flow relative to the other tool's Product Abandonment flow
-
Conditional Split: Has
Placed Order
(Shopify) at least once (all time) -
Emails: Add separate flows for buyers vs non-buyers
-
Wait Time Between Emails: 1–2 days
-
Set Flow Live ✅
🛒 3. Cart Abandonment Flow (Opensend Reconnect)
To implement this flow, we recommend either cloning your existing flow for the same event and adjusting the configuration as outlined below, or creating a new flow from scratch if one doesn't already exist.
🔹 Trigger:
-
Custom Metric:
Opensend Reconnect Added to Cart
🔹 Profile Filters (ALL conditions must be met):
-
Default Klaviyo metrics = 0 times since starting this flow:
-
Placed Order
,Added To Cart
, andStarted Checkout
-
-
Other tools metrics = 0 times since starting this flow, e.g.:
-
Tool 1: Checkout Started
-
Tool 2: Checkout Started
- Similarly, excluding metrics from any other identity providers you are using
-
- Other Opensend Reconnect metrics = 0 times since starting this flow:
- Opensend Reconnect Started Checkout
-
Received Email = 0 times in the last 7 days from
- Default flows: Abandoned Cart, Abandoned Checkout
- Other tools flows: Abandoned Cart, Abandoned Checkout
- Other Opensend Reconnect flows: Abandoned Checkout(Reconnect)
-
Flow exclusion: Not in this flow within the last 7 days
🔹 Actions:
-
Profile Property Update:
-
Key:
Cart Abandoned Reconnect - Opensend
-
Value:
true
(Boolean)
-
-
Time Delay: This is something relative to your other flows, but the best practice is:
- Keep Cart Abandonment 2nd in the priority with the time delay, e.g. 1 hour +
- Add more time delay on the Reconnect Cart Abandoned flow relative to your default Cart Abandonment flow
- Ideally, add less time delay on the Reconnect Cart Abandoned flow relative to the other tool's Cart Abandonment flow
-
Conditional Split: Has
Placed Order
(Shopify) at least once (all time) -
Emails: Add separate flows for buyers vs non-buyers
-
Wait Time Between Emails: 1–2 days
-
Set Flow Live ✅
🧾 4. Checkout Abandonment Flow (Opensend Reconnect)
🔹 Trigger:
-
Custom Metric:
Opensend Reconnect Started Checkout
🔹 Profile Filters (ALL conditions must be met):
-
Default Klaviyo metrics = 0 times since starting this flow:
-
Placed Order
, andStarted Checkout
-
-
Received Email = 0 times in the last 7 days from
- Default flows: Abandoned Checkout
- Other tools flows: Abandoned Checkout
-
Flow exclusion: Not in this flow within the last 7 days
🔹 Actions:
-
Profile Property Update:
-
Key:
Checkout Abandoned Reconnect - Opensend
-
Value:
true
(Boolean)
-
-
Time Delay: This is something relative to your other flows, but the best practice is:
- Keep Cart Abandonment 2nd in the priority with the time delay, e.g. 30 minutes +
- Add more time delay on the Reconnect Checkout Abandoned flow relative to your default Checkout Abandonment flow
- Ideally, add less time delay on the Reconnect Checkout Abandoned flow relative to the other tool's Checkout Abandonment flow
-
Conditional Split: Has
Placed Order
(Shopify) at least once (all time) -
Emails: Add separate flows for buyers vs non-buyers
-
Wait Time Between Emails: 1–2 days
-
Set Flow Live ✅
📊 Klaviyo Flows and Metrics Optimization
To fetch Reconnect Klaviyo metrics/reports based on Opensend Reconnect flows, please ensure:
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Enable UTM Tracking
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Ensure all URLs in email templates direct to the client’s store