Migrate from Opensend tag v1 to Opensend tag v2

The Opensend pixel has been upgraded and the original ("Opensend Tag V1") is being deprecated. It will need to be replaced by Opensend Tag V2 by the end of 2024. You will be notified by our Customer Success team well in advance if you are still on V1

PLEASE NOTE: This update applies only if you are using the Opensend Pixel on your website. If you are using the Opensend Shopify app on your site you DO NOT need to upgrade at this time.

Follow the steps in this guide to migrate to Opensend Tag V2. Opensend Tag V2 will, in the coming months, support a variety of new enhancements.

  1. If you have the Opensend pixel installed directly on your website, follow the steps here
  2. If you have the Opensend pixel installed via GTM, follow the steps here

Migrate Opensend tag v1 directly installed on your website

  1. Navigate to the Integration tab
  2. Click on "OPENSEND Pixel V2"
  3. Click Setup
  4. Any custom fields you added in Opensend tag v1 will be already there in Opensend tag v2 tab
    Note: If you are using Dynamic Custom fields, update the Opensend tag v2 version to dynamically add the values for those.
  5. Click on the Submit button to update the pixel code if you added additional custom fields
  6. Copy the script from the HTML tab and replace the copied code within the <head> section (not <body>) of your sitewide head where you have the Opensend tag v1 placed.
    NOTE: Please remember to remove Opensend pixel v1 from your website after adding Opensend pixel v2.

  7. Go to the settings tab, and enable the "Opensend pixel V2" toggle



  8. Finally, make sure the Opensend Pixel v2 is connected to all the destinations and is published

  9. You can now disable Opensend Pixel v1

Migrate Opensend tag v1 installed via GTM

  1. Navigate to the Integration tab
  2. Click on "OPENSEND Pixel V2"
  3. Click Setup
  4. Any custom fields you added in Opensend tag v1 will be already there in Opensend tag v2 tab
    Note: If you are using Dynamic Custom fields, update the Opensend tag v2 version to dynamically add the values for those.
  5. Click on the Submit button to update the pixel code if you added additional custom fields
  6. Copy the script from the GTM CUSTOM JAVASCRIPT tab and replace the copied code within the GTM tag where you have the Opensend tag v1 placed.
    NOTE: Please remember to remove Opensend pixel v1 from your GTM container after adding Opensend pixel v2.
  7. Go to the settings tab, and enable the "Opensend pixel V2" toggle



  8. Finally, make sure the Opensend Pixel v2 is connected to all the destinations and is published

  9. You can now disable Opensend Pixel v1