Opensend's proprietary machine learning algorithms have identified the optimal thresholds for qualifying visitors who are showing real interest in your website, and will only send you the identities if those thresholds are met.
A variety of factors that are part of the user interaction on the site are taken into account, including, but not limited to:
- Time on site
- Pages viewed
- Depth scroll
- Cart initiated
- Checkout abandonment
- Size/color/other-attributes selection
- Product description
- Time spent on PDP
The time-on-site component can be customized, but has the a default threshold of:
- DTC site: 55 seconds active time onsite
- B2B site: 15 seconds active time onsite. This threshold is lower because there are far fewer accidental views of a B2B website.
The Opensend team will work with you to monitor performance at these default thresholds, and will adjust them as needed to optimize the identity resolution rate. As you monitor your deliverability metrics such as spam rate and unsubscribe rate these can be adjusted further if required. If necessary, a "pages viewed" minimum and other filters can also be added.
Please reach out to our support team using Contact Support form if you believe your thresholds need to be adjusted.