---
title: Welcome Flow Setup in Klaviyo for Opensend Contacts
description: This guide will help you set up a targeted and effective Welcome Flow in Klaviyo using your Opensend Connect audience.
---

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# Welcome Flow Setup in Klaviyo for Opensend Contacts

## This guide will help you set up a targeted and effective Welcome Flow in Klaviyo using your Opensend Connect audience.

### **🔁 Using the Opensend List as a Trigger**

You can use the **Opensend list** (e.g., the one created during your setup) as the **trigger** for your Welcome Flow in Klaviyo.

If you'd prefer to use a **segment** instead of the Opensend list as the trigger for your flow.

Please create a new segment with the following condition under **“Properties about someone”**:

- **tag** equals **Opensend** (Type: Text)

![Opensend Contacts Segment](https://help.opensend.com/hs-fs/hubfs/Opensend%20Contacts%20Segment.png?width=688&height=177&name=Opensend%20Contacts%20Segment.png)

⚠️ However, using the **Opensend list** directly as a trigger is still the **recommended** approach for best performance and easier management.

🛠 **Tip:** You can **clone your existing welcome email series flow** and then make the edits suggested below for a clean and optimized setup.

### **⚙️ Flow Trigger Conditions**

To ensure clean targeting and avoid overlap with other lists or campaigns, apply the following conditions under trigger:

#### **🔸 Exclude Purchasers**

- **Condition:** What someone has done (or not done) \> Placed Order \> zero times \> over all time

#### **🔸 Avoid Newsletter Duplicates**

- **Condition:** If someone is not in the list \> \[Your Newsletter or Master List\]

#### **✅ These conditions ensure:**

- You’re targeting **only new, non-purchasing** contacts.
- You avoid **sending duplicate welcome emails** to users who may have subscribed separately to your newsletter.

### **🧱 Recommended Welcome Flow Structure**

| **Email** | **Timing** | **Purpose** |
| --- | --- | --- |
| 1 | 15–20 minutes | Light, welcome to avoid an overly automated feel |
| 2 | 1 day later | Reinforce brand value or highlight top products |
| 3 | 1 day later | Share customer testimonials or brand benefits |
| 4 | 1–2 days later | Provide a final offer or strong call-to-action |

### **📝 Copywriting Tip**

Because Opensend users did **not subscribe through a traditional form**, it’s best to use **neutral and friendly language**. Here are some examples:

#### **✅ Use:**

- “Thanks for stopping by.”
- “Welcome to \[Brand Name\].”
- “Thanks for visiting our site.”

#### **❌ Avoid:**

- “Thanks for subscribing.”
- “You’re on the list!”

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