Welcome Flow Setup in Klaviyo for Opensend Contacts

🔁 Using the Opensend List as a Trigger

You can use the Opensend list (e.g., the one created during your setup) as the trigger for your Welcome Flow in Klaviyo.

If you'd prefer to use a segment instead of the Opensend list as the trigger for your flow.

Please create a new segment with the following condition under “Properties about someone”:

• tag equals Opensend (Type: Text)

⚠️ However, using the Opensend list directly as a trigger is still the recommended approach for best performance and easier management.

🛠 Tip: You can clone your existing welcome email series flow and then make the edits suggested below for a clean and optimized setup.

⚙️ Flow Trigger Conditions

To ensure clean targeting and avoid overlap with other lists or campaigns, apply the following conditions under trigger:

🔸 Exclude Purchasers

• Condition:
  What someone has done (or not done) > Placed Order > zero times > over all time

🔸 Avoid Newsletter Duplicates

• Condition:
  If someone is not in the list > [Your Newsletter or Master List]
  
  

✅ These conditions ensure:

• You’re targeting only new, non-purchasing contacts.
• You avoid sending duplicate welcome emails to users who may have subscribed separately to your newsletter.

🧱 Recommended Welcome Flow Structure

📝 Copywriting Tip

Because Opensend users did not subscribe through a traditional form, it’s best to use neutral and friendly language. Here are some examples:

✅ Use:

• “Thanks for stopping by.”
• “Welcome to [Brand Name].”
• “Thanks for visiting our site.”
  
  

❌ Avoid:

• “Thanks for subscribing.”
• “You’re on the list!”