Seamlessly integrate Opensend data into Bloomreach
Prerequisites:To integrate Opensend with Custom webhook you will need:
- Project Token
- API Base URL
- API Secret Key
- API Key ID
- Email Hard/Soft ID
To manage your Project Token and API credentials, visit the API Access Management page.
For seamless integration, Opensend requires email addresses as either a primary identifier (Hard ID) or a secondary identifier (Soft ID). By default, Opensend uses the "registered" Hard ID to identify and exclude email addresses already in your Bloomreach account. Ensure that your contacts in Bloomreach have an email address set as the "registered" Hard ID.
If you use a different identifier (primary or secondary) for email addresses, simply provide that identifier when setting up the Bloomreach integration with Opensend.
If no identifier containing email addresses is available, contact Bloomreach to obtain a Hard or Soft ID that includes email addresses.
Steps to integrate:
- Login to Opensend
- Click on the Integrations tab and go to Main connections
- Click on the Add Destination button
- Select Bloomreach
- Provide a name and description for your Bloomreach integration and click Next
- Now you will be requested to add the credentials for the integration
- Go to the Bloomreach website and log in to your account.
- Click on the Settings icon
- Click on Project settings
- From the menu on the left, select Access Management, then click API.
- Copy the Project token and paste it into the dedicated field in the Opensend Bloomreach setup
- Copy the API Base URL and paste it into the dedicated field in Opensend Bloomreach setup
- Click on the API groups dropdown and select the “New group” option
- Choose API group with Private access type and name the group “Opensend”
- Click on the Create group button
- Copy the secret API key and paste it into the dedicated field in the Opensend Bloomreach setup
- Copy the API key ID (Default) and paste it into the dedicated field in Opensend Bloomreach setup
- Scroll down to the Group permissions section on Bloomreach
- Assign Get and Set permissions for Customer properties (New and Other)
- Assign Get and Set permissions for Events (New and Other)
- Click on the Save Changes button
- Enter Email Hard/Soft ID into a dedicated field on Opensend Bloomreach setup (default value is “registered”) but in case you use a different identifier on your Bloomreach account where the email address is the identifier, please provide a value in the Email Hard/Soft ID field.
- Go back to the Opensend Bloomreach setup screen and Click on the Validate button (your setup should look like this)
- Click the “Select fields” dropdown and select custom fields that will be delivered alongside the email address
- Click Next
- Choose traffic sources for your Bloomreach delivery and click on Create connections
- Enable connections and click on the Publish button
How Opensend helps with events tracking using Cookie sync?
As part of the Opensend service, we also offer cookie synchronization with Your Bloomreach integration for both your existing contacts and those delivered by Opensend.
- Contacts delivered and cookie synced by Opensend will have a specific tag csync_tag = os_connect
- Contacts that you already have on your Bloomreach account will have a specific tag csync_tag = os_reconnect when Opensend does cookie sync
- To use Cookie sync you need to have the Bloomreach tracking script on your website. If it's not there already, you can find it by going to Settings/Web integration on Bloomreach:
- An Example of the contact synced and delivered by Opensend to Bloomreach
- An example of the contact that already existed on Bloomreach and was synced by Opensend
