Reconnect, and how it differs from Connect
What is Reconnect?
In contrast with Connect, where we connect you with new visitors to your website who are not already subscribed to your list, Reconnect focuses on subscribers you already have who Klaviyo doesn’t recognize. Reconnect unifies fragmented customer identities across devices and browsers, ensuring more customers receive timely messages at critical decision-making moments.
How Reconnect Works:
- Recognizes existing subscribers that Klaviyo misses – When an existing profile within your Klaviyo account visits your site from a new device or with a cookie-less browser, Klaviyo can’t recognize them. Opensend’s proprietary identity graph is able to recognize visitors across browser sessions and from multiple devices.
- Supplements the Klaviyo profile – Reconnect supplements the visitors existing Klaviyo profile with the new device information
- Enables event-based retargeting – Now that the visitor is recognized, Klaviyo is able to trigger event-based flows for retargeting via email, SMS, social, etc.
What do I have to do to enable Reconnect?
Absolutely nothing! As long as your existing Opensend<>Klaviyo integration is active, Reconnect just works - no additional configuration required.
How can I see the results?
You can see the results on the Reconnect Dashboard within your Opensend account. Here’s a short video walkthrough of the Reconnect dashboard.