--- title: What are Personas and how to I use them? description: Overview of Personas data in Opensend and recommendations for how to use it --- [Skip to content](https://help.opensend.com/what-are-personas-and-how-to-i-use-them#main-content) [Contact Support](https://help.opensend.com/kb-tickets/new?hsLang=en) [![Logo Black.png\]](https://help.opensend.com/hs-fs/hubfs/Logo%20Black.png?height=33&name=Logo%20Black.png)](https://opensend.com/) Open main navigation Close main navigation - [Contact Support](https://help.opensend.com/kb-tickets/new) - [Return to opensend.com](https://opensend.com/) [Return to opensend.com](https://opensend.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Success Center](https://help.opensend.com/?hsLang=en) 2. [Personas](https://help.opensend.com/personas?hsLang=en) # What are Personas and how to I use them? ## Overview of Personas data in Opensend and recommendations for how to use it Opensend Personas gives you powerful new insights into your customers! Personas analyzes your recent purchasers and, using demographic information in our proprietary identity graph, groups these profiles into up to 10 Cohorts. ![](https://help.opensend.com/hs-fs/hubfs/image-png-Aug-13-2025-03-46-40-2687-PM.png?width=670&height=404&name=image-png-Aug-13-2025-03-46-40-2687-PM.png) Within each cohort, you can see what percentage of your customers fall into the cohort and the characteristics of that cohort. ### How to use Cohort data **Executive reporting** - For starters, this cohort analysis of your customer base is downright interesting! Share this data with your CEO and board to give them new insights into your customer base. **Targeted email campaigns **- Cohort data can be used to supercharge your email campaigns with tailored content to specific cohorts. Quickly sync the cohort to each profile in your email platform, and you can start targeted campaigns, or branches within campaigns and flows, specific to each cohort. **Targeted ad campaigns and look-alike audiences **- Similarly, sync the cohorts into your advertising platforms (i.e. Meta, Google) and run targeted ads to each cohort. You can also build look-alike audiences off of these cohorts to broaden the reach of your targeted campaigns. #### [How to Set Up and Deliver Persona Cohorts in Opensend](https://help.opensend.com/how-to-set-up-and-deliver-persona-cohorts-in-opensend?hsLang=en) [Here](https://help.opensend.com/how-to-set-up-and-deliver-persona-cohorts-in-opensend?hs_preview=iiRxXYzu-193595737090&hsLang=en), you can find a step-by-step guide on the setup process, from creating persona-based cohorts to syncing them with your marketing tools.   - [Getting started](https://help.opensend.com/getting-started?hsLang=en#main-content) - [Start Here!](https://help.opensend.com/getting-started?hsLang=en#start-here) - [Installation and Setup](https://help.opensend.com/getting-started?hsLang=en#installation-and-setup) - [CNAME Setup](https://help.opensend.com/getting-started?hsLang=en#cname-setup) - [Opensend SDK](https://help.opensend.com/getting-started?hsLang=en#opensend-sdk) - [Best Practices to Maximize Revenues](https://help.opensend.com/best-practices-to-maximize-revenues?hsLang=en#main-content) - [Direct-to-consumer](https://help.opensend.com/best-practices-to-maximize-revenues?hsLang=en#direct-to-consumer) - [Business-to-business](https://help.opensend.com/best-practices-to-maximize-revenues?hsLang=en#business-to-business) - [Deliverability](https://help.opensend.com/best-practices-to-maximize-revenues?hsLang=en#deliverability) - [Dashboards & Reports](https://help.opensend.com/dashboards-reports?hsLang=en#main-content) - [Klaviyo Reports](https://help.opensend.com/dashboards-reports?hsLang=en#klaviyo-reports) - [Iterable Reports](https://help.opensend.com/dashboards-reports?hsLang=en#iterable-reports) - [Reconnect](https://help.opensend.com/reconnect?hsLang=en#main-content) - [Klaviyo](https://help.opensend.com/reconnect?hsLang=en#klaviyo) - [Iterable](https://help.opensend.com/reconnect?hsLang=en#iterable) - [Bloomreach](https://help.opensend.com/reconnect?hsLang=en#bloomreach) - [Attentive](https://help.opensend.com/reconnect?hsLang=en#attentive) - [Salesforce Marketing Cloud](https://help.opensend.com/reconnect?hsLang=en#salesforce-marketing-cloud) - [Personas](https://help.opensend.com/personas?hsLang=en) - [Revive](https://help.opensend.com/revive?hsLang=en) - [Integrations](https://help.opensend.com/integrations?hsLang=en#main-content) - [API Keys and Account IDs](https://help.opensend.com/integrations?hsLang=en#api-keys-and-account-ids) - [Bloomreach](https://help.opensend.com/integrations?hsLang=en#bloomreach) - [Braze](https://help.opensend.com/integrations?hsLang=en#braze) - [Facebook](https://help.opensend.com/integrations?hsLang=en#facebook) - [Google](https://help.opensend.com/integrations?hsLang=en#google) - [Iterable](https://help.opensend.com/integrations?hsLang=en#iterable) - [Klaviyo](https://help.opensend.com/integrations?hsLang=en#klaviyo) - [Listrak](https://help.opensend.com/integrations?hsLang=en#listrak) - [Sendlane](https://help.opensend.com/integrations?hsLang=en#sendlane) - [Suppression List](https://help.opensend.com/integrations?hsLang=en#suppression-list) - [Webhook](https://help.opensend.com/integrations?hsLang=en#webhook) - [Yotpo](https://help.opensend.com/integrations?hsLang=en#yotpo) - [Zapier](https://help.opensend.com/integrations?hsLang=en#zapier) - [Attentive](https://help.opensend.com/integrations?hsLang=en#attentive) - [Salesforce Marketing Cloud](https://help.opensend.com/integrations?hsLang=en#salesforce-marketing-cloud) - [FAQs](https://help.opensend.com/faqs?hsLang=en) - [General](https://help.opensend.com/general?hsLang=en) [![Chill listening crop-3](https://help.opensend.com/hs-fs/hubfs/OpenSend_Logo%20icon%202.png?width=42&height=42&name=OpenSend_Logo%20icon%202.png "Chill listening crop-3")](https://www.opensend.com/) Opensend Help Center Copyright © 2026, Opensend Inc