---
title: "Understanding Opensend Reconnect Iterable Metrics: Full Breakdown with Examples"
description: Opensend Reconnect provides deep visibility into customer journeys by tracking user behavior across devices and browsers. Below are the seven core Reconnect metrics, their definitions, and example data
---

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1. [Success Center](https://help.opensend.com/?hsLang=en)
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# Understanding Opensend Reconnect Iterable Metrics: Full Breakdown with Examples

## Opensend Reconnect provides deep visibility into customer journeys by tracking user behavior across devices and browsers. Below are the seven core Reconnect metrics, their definitions, and example data

#### 📱 1. Opensend Reconnect Device Profile Detected

**What it means:**  
This event is triggered when a user is identified and added to the Reconnect identity pool via the Opensend integration. It enables cross-device and cross-browser tracking for both Shopify and non-Shopify clients.

**Example data:**

```
{  "page_title": "OIR Demonstration",  "page_location": "https://hoa.Opensend.co/products",  "user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.0 Safari/605.1.15",  "user_ip": "193.42.0.124",  "user_geolocation": "Chicago, IL"}
```

#### 👁️ 2. Opensend Reconnect Viewed Page

**What it means:**  
Triggered when a page is viewed by a Reconnect-identified user. Available only for **Shopify** clients or those who have implemented the event via the Opensend SDK.

**Example data:**

```
{    "page_title": "3D Luminous Colored Wooden World Map",    "page_url": "https://shopify-test-app.com/collections/3d-luminous-colored-wooden-world-map",    "client_details": {      "page_title": "3D Luminous Colored Wooden World Map",      "page_location": "https://shopify-test-app.com.com/collections/3d-luminous-colored-wooden-world-map",      "user_agent": "Mozilla/5.0 (Linux; Android 9; KFTRPWI) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/138.0.7204.244 Safari/537.36",      "user_ip": "173.92.185.33",      "user_geolocation": "Matthews, NC"    }}
```

#### 👀 3. Opensend Reconnect Viewed Product

**What it means:**  
Fired when a Reconnect-identified user views a product page. This metric is exclusive to **Shopify** clients or those who have implemented the event via the Opensend SDK.

**Example data:**

```
{  "cart_id": "CART ID",  "cart_url": "https://www.shopify-test-app.com/cart",  "currency": "USD",  "items": [    {      "image_url": "https://www.shopify-test-app.com/cdn/shop/files/136ea3f1_1bda.jpg?v=1753411900",      "item_brand": "Everland",      "item_category": "Apparel & Accessories",      "item_category2": "Clothing",      "item_category3": "Activewear",      "item_category4": "Activewear Sweatshirts & Hoodies",      "item_category5": "Sweatshirts",      "item_collection": "Women's Clothing & Accessories",      "item_collection2": "Women 2019s Sweaters & Cardigans",      "item_collection3": "Women's New on Sale Clothing",      "item_collection4": "Women's Black Friday Sale",      "item_collection5": "Fall Edit 001",      "item_id": "7592873918550",      "item_list": "Women's Clothing & Accessories",      "item_list2": "Women 2019s Sweaters & Cardigans",      "item_list3": "Women's New on Sale Clothing",      "item_list4": "Women's Black Friday Sale",      "item_list5": "Fall Edit 001",      "item_name": "The Air Alpaca",      "item_variant": "42484216135766",      "price": 96,      "quantity": 1,      "url": "https://www.shopify-test-app.com/products/womens-air-alpaca"    }  ],  "value": 96,  "item_ids": [    "7592873918550"  ],  "item_names": [    "The Air Alpaca"  ],  "item_brands": [    "Everland"  ],  "item_categories": [    "Activewear",    "Activewear Sweatshirts & Hoodies",    "Apparel & Accessories",    "Clothing",    "Sweatshirts"  ],  "item_variants": [    "42484216135766"  ],  "item_collections": [    "All Products",    "Cleaner Chemistry",    "Cleaner Fashion",    "Fall Edit 001",    "Transitional Sweaters",    "Women's Alpaca Sweaters",    "Women's Black Friday Sale",    "Women's Clothing & Accessories",    "Women's Crew Sweaters"  ],  "item_lists": [    "All Products",    "Cleaner Chemistry",    "Cleaner Fashion",    "Fall Edit 001",    "Transitional Sweaters"  ],  "item_prices": [    96  ],  "item_quantities": [    1  ],  "item_urls": [    "https://www.shopify-test-app.com/products/womens-air-alpaca"  ],  "item_image_urls": [    "https://www.shopify-test-app.com/cdn/shop/files/136ea3f1_1bda.jpg?v=1753411900"  ],  "client_details": {    "page_location": "https://www.shopify-test-app.com/products/womens-air-alpaca",    "page_title": "Women Air Alpaca",    "user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Safari/537.36",    "user_geolocation": "Tacoma, WA",    "user_ip": "174.21.1.157"  }}
```

#### 📦 4. Opensend Reconnect Viewed Collection

**What it means:**  
Triggered when a collection page is viewed by a Reconnect-identified user. Available only for **Shopify** clients or those who have implemented the event via the Opensend SDK.

**Example data:**

```
{    "item_list_id": "305455136930",    "item_list_name": "Round Wood Dining Tables",    "items": [      {        "image_url": "//shopify-app-test.com/cdn/shop/files/2800306000-150__1.jpg?v=1754596357",        "item_brand": "Plank+Beam",        "item_category": "Uncategorized",        "item_id": "8141784907938",        "item_name": "Classic Round Dining Table - 47",        "item_variant": "43929951666338",        "price": 199,        "url": "https://shopify-app-test.com/products/classic-solid-wood-round-dining-table",        "item_collection": "Furniture",        "item_collection2": "Ready to Ship",        "item_collection3": "Dining Tables, Chairs + Benches",        "item_collection4": "Classic Furniture",        "item_collection5": "All Products",        "item_list": "Furniture",        "item_list2": "Ready to Ship",        "item_list3": "Dining Tables, Chairs + Benches",        "item_list4": "Classic Furniture",        "item_list5": "All Products",      },      {        "image_url": "//shopify-app-test.com/cdn/shop/files/2400306000-007__1.jpg?v=1764965880",        "item_brand": "Plank+Beam",        "item_category": "Uncategorized",        "item_id": "8372499480738",        "item_name": "Contour Round Dining Table - 47",        "item_variant": "44613531730082",        "price": 259,        "url": "https://shopify-app-test.com/products/contour-solid-wood-round-dining-table",        "item_collection": "Bestsellers on Sale",        "item_collection2": "Furniture",        "item_collection3": "Ready to Ship",        "item_collection4": "Dining Tables, Chairs + Benches",        "item_collection5": "All Products",        "item_list": "Bestsellers on Sale",        "item_list2": "Furniture",        "item_list3": "Ready to Ship",        "item_list4": "Dining Tables, Chairs + Benches",        "item_list5": "All Products",      },      {        "image_url": "//shopify-app-test.com/cdn/shop/files/3500306000-010__1.jpg?v=1762383912",        "item_brand": "Plank+Beam",        "item_category": "Uncategorized",        "item_id": "8592713285794",        "item_name": "Lido Round Dining Table - 38",        "item_variant": "45263197634722",        "price": 299,        "url": "https://shopify-app-test.com/products/lido-round-dining-table-38in-966mm",        "item_collection": "Furniture",        "item_collection2": "Ready to Ship",        "item_collection3": "Dining Tables, Chairs + Benches",        "item_collection4": "All Products",        "item_collection5": "Solid Wood Dining Tables",        "item_list": "Furniture",        "item_list2": "Ready to Ship",        "item_list3": "Dining Tables, Chairs + Benches",        "item_list4": "All Products",        "item_list5": "Solid Wood Dining Tables",      },      {        "image_url": "//shopify-app-test.com/cdn/shop/files/3500307000-010__1.jpg?v=1745349068",        "item_brand": "Plank+Beam",        "item_category": "Uncategorized",        "item_id": "8592713351330",        "item_name": "Lido Round Dining Table - 47",        "item_variant": "45263197503650",        "price": 369,        "url": "https://shopify-app-test.com/products/lido-round-dining-table-47",        "item_collection": "Furniture",        "item_collection2": "Ready to Ship",        "item_collection3": "Dining Tables, Chairs + Benches",        "item_collection4": "All Products",        "item_collection5": "Solid Wood Dining Tables",        "item_list": "Furniture",        "item_list2": "Ready to Ship",        "item_list3": "Dining Tables, Chairs + Benches",        "item_list4": "All Products",        "item_list5": "Solid Wood Dining Tables",      },      {        "image_url": "//shopify-app-test.com/cdn/shop/files/2900305000-170__1.jpg?v=1762499537",        "item_brand": "Plank+Beam",        "item_category": "Uncategorized",        "item_id": "8441112428706",        "item_name": "Verso Round Dining Table - 38",        "item_variant": "44797649780898",        "price": 209,        "url": "https://shopify-app-test.com/products/verso-round-dining-table-38",        "item_collection": "Bestsellers on Sale",        "item_collection2": "Furniture",        "item_collection3": "Ready to Ship",        "item_collection4": "Dining Tables, Chairs + Benches",        "item_collection5": "All Products",        "item_list": "Bestsellers on Sale",        "item_list2": "Furniture",        "item_list3": "Ready to Ship",        "item_list4": "Dining Tables, Chairs + Benches",        "item_list5": "All Products",      },      {        "image_url": "//shopify-app-test.com/cdn/shop/files/2900306000-170__1_7d3c579f-2248-4934-902e-7940552f44a6.jpg?v=1764602129",        "item_brand": "Plank+Beam",        "item_category": "Uncategorized",        "item_id": "8440681037986",        "item_name": "Verso Round Dining Table - 47",        "item_variant": "44796757409954",        "price": 249,        "url": "https://plankandbeam.com/products/verso-round-dining-table-47",        "item_collection": "Furniture",        "item_collection2": "Ready to Ship",        "item_collection3": "Dining Tables, Chairs + Benches",        "item_collection4": "All Products",        "item_collection5": "Best-Sellers",        "item_list": "Furniture",        "item_list2": "Ready to Ship",        "item_list3": "Dining Tables, Chairs + Benches",        "item_list4": "All Products",        "item_list5": "Best-Sellers",      }    ],    "item_ids": [      "8141784907938",      "8372499480738",      "8440681037986",      "8441112428706",      "8592713285794",      "8592713351330"    ],    "item_names": [      "Classic Round Dining Table - 47",      "Contour Round Dining Table - 47",      "Lido Round Dining Table - 38",      "Lido Round Dining Table - 47",      "Verso Round Dining Table - 38",      "Verso Round Dining Table - 47"    ],    "item_brands": [      "Plank+Beam"    ],    "item_categories": [      "Uncategorized"    ],    "item_variants": [      "43929951666338",      "44613531730082",      "44796757409954",      "44797649780898",      "45263197503650",      "45263197634722"    ],    "item_collections": [      "All Furniture",      "All Products",      "Best-Sellers",      "Bestsellers on Sale",      "Blonde",      "Channable",      "Classic Dining Furniture",      "Classic Furniture",    ],    "item_lists": [      "All Furniture",      "All Products",      "Best-Sellers",      "Bestsellers on Sale",      "Blonde",      "Channable",    ],    "item_prices": [      199,      209,      249,      259,      299,      369    ],    "item_urls": [      "https://shopify-app-test.com/products/classic-solid-wood-round-dining-table",    ],    "item_image_urls": [      "//shopify-app-test.com/cdn/shop/files/2400306000-007__1.jpg?v=1764965880",    ],    "client_details": {      "page_title": "Solid Wood Round Dining Tables",      "page_location": "https://shopify-app-test.com/collections/round-dining-tables",      "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_7 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/26.1 Mobile/15E148 Safari/604.1",      "user_ip": "174.228.101.61",      "user_geolocation": "Chicago, IL"    }
```

#### 🛒 5. Opensend Reconnect Added to Cart

**What it means:**  
Captured when a Reconnect user adds an item to their cart. This metric is also only tracked for **Shopify** clients or those who have implemented the event via the Opensend SDK.

**Example data:**

```
{  "cart_id": "CART ID",  "currency": "USD",  "items": [    {      "image_url": "//shopify-test-app.com/cdn/shop/files/cashmere-warm-suede-leather-plush-touch-screen-gloves-womens-shoes-accessories.webp",      "item_brand": "DailySale",      "item_category": "Apparel & Accessories",      "item_id": "8419192078472",      "item_name": "Cashmere Warm Suede Leather Plush Touch Screen Gloves",      "item_variant": "43081072836744",      "price": 18,      "quantity": 1,      "url": "https://shopify-test-app.com/products/cashmere-warm-suede-leather-plush",      "item_collection": "All products",      "item_collection2": "Best Sellers in Clothing & Jewelry",      "item_collection3": "Clothing & Jewelry",      "item_collection4": "OrderlyEmails - Recommended Products",      "item_collection5": "Best Sellers Today",      "item_list": "All products",      "item_list2": "Best Sellers in Clothing & Jewelry",      "item_list3": "Clothing & Jewelry",      "item_list4": "OrderlyEmails - Recommended Products",      "item_list5": "Best Sellers Today",      "item_category2": "Clothing Accessories",      "item_category3": "Gloves & Mittens"    }  ],  "value": 18,  "cart_url": "https://shopify-test-app.com/cart",  "item_ids": [    "8419192078472"  ],  "item_names": [    "Cashmere Warm Suede Leather Plush Touch Screen Gloves"  ],  "item_brands": [    "DailySale"  ],  "item_categories": [    "Apparel & Accessories",    "Clothing Accessories",    "Gloves & Mittens"  ],  "item_variants": [    "43081072836744"  ],  "item_collections": [    "All products",    "Best Sellers Today",    "Best Sellers in Clothing & Jewelry",    "CYBER WEEK DEALS NOW LIVE",    "Clothing & Jewelry"  ],  "item_lists": [    "All products",    "Best Sellers Today",    "Best Sellers in Clothing & Jewelry",    "CYBER WEEK DEALS NOW LIVE",    "Clothing & Jewelry",    "Clothing Accessories",    "DISCOUNTS UP TO 60% OFF",    "DailySale",    "Gloves, Scarves & Earmuffs",    "OrderlyEmails - Recommended Products",    "Prime Rewind",    "Redo OCU Collection"  ],  "item_prices": [    18  ],  "item_quantities": [    1  ],  "item_urls": [    "https://shopify-test-app.com/products/cashmere-warm-suede-leather-plush-touch-screen-gloves"  ],  "item_image_urls": [    "//shopify-test-app.com/cdn/shop/files/cashmere-warm-suede-leather-plush-touch-screen-gloves-womens-shoes-accessories-pink-dailysale.webp?"  ],  "client_details": {    "page_title": "Cashmere Warm Suede Leather Plush Touch Screen Gloves",    "page_location": "https://shopify-test-app.com/products/cashmere-warm-suede-leather-plush",    "user_agent": "Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Mobile Safari/537.36",    "user_ip": "174.196.134.11",    "user_geolocation": "Alexandria, VA"  }}
```

#### 🧾 6. Opensend Reconnect Started Checkout

**What it means:**  
Logs when a user begins the checkout process. Only available for **Shopify** clients or those who have implemented the event via the Opensend SDK.

**Example data:**

```
{  "cart_id": "CART ID",  "checkout_id": "682093546fd138ff8f8a9b2d60b5a1b3",  "checkout_url": "https://www.shopify-test-app.com/checkouts/cn/hWN6E5RkJAB1D9kSPrifexlg/en-us?_r=AQABgA5xKG-6nR5peTNj7oGVAzXmR3undWTqH5HKfpuVDM4&auto_redirect=false&edge_redirect=true&skip_shop_pay=true",  "coupons": [],  "currency": "USD",  "discount": 6.4,  "items": [    {      "coupons": [],      "discount": 6.4,      "image_url": "https://cdn.shopify.com/s/files/1/0275/7784/3817/files/Stranger_Things_4.png?",      "item_brand": "Dr. Bath",      "item_category": "Uncategorized",      "item_collection": "Bar Soap",      "item_collection4": "klv-feed-all_products",      "item_collection5": "klv-feed__inuse",      "item_id": "7604639400041",      "item_list": "Bar Soap",      "item_name": "Stranger Things 4-Pack",      "item_variant": "42527316934761",      "price": 32,      "quantity": 1,      "url": "https://www.drsquatch.com/products/stranger-things-4-pack"    }  ],  "value": 25.6,  "item_ids": [    "7604639400041"  ],  "item_names": [    "Stranger Things 4-Pack"  ],  "item_brands": [    "Dr. Bath"  ],  "item_categories": [    "Uncategorized"  ],  "item_variants": [    "42527316934761"  ],  "item_collections": [    "All Bundle Offers [For Discounts]",    "All Products",    "All Products [For Buy X Get Y Discount Codes]",    "All Soap & Body Wash",    "All Static Bundles",    "Bar Soap"  ],  "item_lists": [    "All Bundle Offers [For Discounts]",    "All Products",    "All Products [For Buy X Get Y Discount Codes]",    "All Soap & Body Wash",    "All Static Bundles",    "Bar Soap"  ],  "item_prices": [    32  ],  "item_quantities": [    1  ],  "item_urls": [    "https://www.shopify-test-app.com/products/stranger-things-4-pack"  ],  "item_image_urls": [    "https://cdn.shopify.com/s/files/1/0275/7784/3817/files/Stranger_Things_4.png?"  ],  "client_details": {    "page_location": "https://www.shopify-test-app.com/checkouts/cn/hWN6E5RkJAB1D9kSPrifexlg",    "page_title": "Checkout",    "user_agent": "Mozilla/5.0 (iPad; CPU OS 18_5_0 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) GSA/397.0.836500703 Mobile/15E148 Safari/604.1",    "user_geolocation": "Los Angeles, CA",    "user_ip": "107.129.108.94"  }}
```

#### ✅ 7. Placed Order

**What it means:**  
Triggered when a purchase is completed by a Reconnect-identified user. Available only for **Shopify** clients or those who have implemented the event via the Opensend SDK.

**Example data:**

```
{    "billing": {        "address1": "Address 1",        "address2": null,        "city": "New york",        "country": "US",        "countryCode": "US",        "firstName": "First",        "lastName": "Name",        "phone": "+19723456789",        "province": "TX",        "provinceCode": "TX",        "zip": "11111"    },    "cart_id": "CART ID",    "checkout_id": "825149aad8e6a0266529d2ff550aded7",    "coupons": [],    "currency": "USD",    "discount": 3.99,    "items": [        {            "coupons": [],            "discount": 3.99,            "image_url": "https://cdn.shopify.com/s/files/1/0587/7003/0679/files/silent-groom-pro-xmas.jpg?v=1765173098",            "item_brand": "Hesom",            "item_category": "Uncategorized",            "item_collection": "Best Sellers",            "item_id": "7196399304791",            "item_list": "Best Sellers",            "item_name": "Silent Groom Pro",            "item_variant": "41770636017751",            "price": 39.95,            "quantity": 1,            "url": "https://shopify-test-app.com/products/silent-groom-pro"        }    ],    "order_id": "7557769035863",    "shipping": {        "address1": "addresss",        "address2": null,        "city": "Irving",        "country": "US",        "countryCode": "US",        "firstName": "First",        "lastName": "Name",        "phone": "+19723456789",        "province": "TX",        "provinceCode": "TX",        "zip": "11111"    },    "tax": 2.88,    "total_items": 1,    "transaction_id": "gid://shopify/OrderTransaction/9832700280919",    "value": 38.84,    "item_ids": [        "7196399304791"    ],    "item_names": [        "Silent Groom Pro"    ],    "item_brands": [        "Hesom"    ],    "item_categories": [        "Uncategorized"    ],    "item_variants": [        "41770636017751"    ],    "item_collections": [        "Best Sellers"    ],    "item_lists": [        "Best Sellers"    ],    "item_prices": [        39.95    ],    "item_quantities": [        1    ],    "item_urls": [        "https://shopify-test-app.com/products/silent-groom-pro"    ],    "item_image_urls": [        "https://cdn.shopify.com/s/files/1/0587/7003/0679/files/silent-groom-pro-xmas.jpg?v=1765173098"    ],    "client_details": {        "page_location": "https://shopify-test-app.com/checkouts/cn/hWN6E5vuRgy701GGP5guduM5/en-us/post-purchase?_r=AQABgbUbg0gBtCQxPEJ4ltxfVgX5nbo046GweBo0zaIv&post_purchase=true",        "page_title": "Checkout",        "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_7 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",        "user_geolocation": "Irving, TX",        "user_ip": "76.186.77.106"    }}
```

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