![Logo Black.png]](https://help.opensend.com/hs-fs/hubfs/Logo%20Black.png?height=33&name=Logo%20Black.png){kind=small}
Understanding Opensend Reconnect Events for Bloomreach: Full Breakdown with Examples
Opensend Reconnect allows for deep visibility into customer journeys by identifying and tracking user behavior across your site—even across devices and browsers. Below are the Bloomreach Reconnect events, what they mean, and examples of the data push
📱 1. Opensend Reconnect Device Profile Detected
What it means:
This event is triggered when a user is identified and added to the Reconnect identity pool via the Opensend integration. It enables cross-device and cross-browser tracking for both Shopify and non-Shopify clients.
Example data:
{
"timestamp": "2025-06-19T23:35:30.385Z",
"page_location": "https://opensend.com",
"page_title": "Opensend",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36 Edg/114.0.1823.67",
"user_geolocation": "Vogosca, BIH",
"user_ip": "109.175.99.2"
}
👀 2. Opensend Reconnect Viewed Product
What it means:
Fired when a Reconnect-identified user views a product page. This metric is exclusive to Shopify clients.
Example data:
{
"timestamp": "2025-06-19T23:35:29.941Z",
"page_location": "https://opensend-demo.myshopify.com/products/the-multi-managed-snowboard",
"page_title": "The Multi-managed Snowboard - opensend-demo",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36 Edg/114.0.1823.67",
"user_geolocation": "Vogosca, BIH",
"user_ip": "109.175.99.2",
"currency": "USD",
"items": [
{
"image_url": "//opensend-demo.myshopify.com/cdn/shop/files/Main_589fc064-24a2-4236-9eaf-13b2bd35d21d.jpg?v=1744616072",
"item_brand": "Snowboard Vendor",
"item_category": "snowboard",
"item_id": "9421783564577",
"item_name": "The Complete Snowboard",
"item_variant": "49208330125601",
"price": 699.95,
"quantity": 1,
"url": "/products/the-complete-snowboard"
}
],
"value": 699.95
}
🛒 3. Opensend Reconnect Added to Cart
What it means:
Captured when a Reconnect user adds an item to their cart. This metric is also only tracked for Shopify clients.
Example data:
{
"timestamp": "2025-06-19T23:35:29.950Z",
"page_location": "https://opensend-demo.myshopify.com/products/the-multi-managed-snowboard",
"page_title": "The Multi-managed Snowboard - opensend-demo",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36 Edg/114.0.1823.67",
"user_geolocation": "Vogosca, BIH",
"user_ip": "109.175.99.2",
"currency": "USD",
"items": [
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_9129b69a-0c7b-4f66-b6cf-c4222f18028a.jpg?v=1717326850",
"item_brand": "Multi-managed Vendor",
"item_category": "snowboard",
"item_id": "9421783925025",
"item_name": "The Multi-managed Snowboard",
"item_variant": "49208330682657",
"price": 629.95,
"quantity": 1
}
],
"value": 629.95
}
🧾 4. Opensend Reconnect Started Checkout
What it means:
Logs when a user begins the checkout process. Only available for Shopify clients.
Example data:
{
"timestamp": "2025-06-19T23:35:29.941Z",
"checkout_id": "a1687e188e1594341599b832af617b38",
"checkout_url": "https://opensend-demo.myshopify.com/checkouts/cn/Z2NwLXVzLXdlc3QxOjAxSlZSRkJONjE5NVE2RU1EN0tDNTNON0FN",
"page_location": "https://opensend-demo.myshopify.com/checkouts/cn/Z2NwLXVzLXdlc3QxOjAxSlZSRkJONjE5NVE2RU1EN0tDNTNON0FN",
"page_title": "Checkout - opensend-demo",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36 Edg/114.0.1823.67",
"user_geolocation": "Vogosca, BIH",
"user_ip": "109.175.99.2",
"currency": "USD",
"value": 5519.60,
"items": [
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_b13ad453-477c-4ed1-9b43-81f3345adfd6_64x64.jpg?v=1717326852",
"item_brand": "Hydrogen Vendor",
"item_category": "snowboard",
"item_id": "9421784121633",
"item_name": "The Collection Snowboard: Liquid",
"item_variant": "49208331010337",
"price": 749.95,
"quantity": 4,
"url": "/products/the-collection-snowboard-liquid"
},
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_9129b69a-0c7b-4f66-b6cf-c4222f18028a_64x64.jpg?v=1717326850",
"item_brand": "Multi-managed Vendor",
"item_category": "snowboard",
"item_id": "9421783925025",
"item_name": "The Multi-managed Snowboard",
"item_variant": "49208330682657",
"price": 629.95,
"quantity": 4,
"url": "/products/the-multi-managed-snowboard"
}
]
}
✅ . 5Placed Order
What it means:
Triggered when a purchase is completed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"timestamp": "2025-06-19T23:35:29.948Z",
"order_id": "62ff6f68-8477-423a-a376-a2b854964d3b",
"cart_url": "opensend-demo.myshopify.com/cart",
"page_location": "https://opensend-demo.myshopify.com/checkouts/cn/Z2NwLXVzLXdlc3QxOjAxSlZSRkJONjE5NVE2RU1EN0tDNTNON0FN/thank-you",
"page_title": "Thank you for your purchase! - opensend-demo - Checkout",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36 Edg/114.0.1823.67",
"user_geolocation": "Vogosca, BIH",
"user_ip": "109.175.99.2",
"referrer": "direct load",
"coupon": "SAVE10",
"currency": "USD",
"revenue": 40.00,
"value": 40.00,
"items": [
{
"image_url": "https://cdn.shopify.com/s/files/1/0879/5432/5793/files/Main_b13ad453-477c-4ed1-9b43-81f3345adfd6_64x64.jpg?v=1717326852",
"name": "The Collection Snowboard: Liquid",
"price": 749.95,
"product_id": "9421784121633",
"quantity": 4,
"total_price": 2999.80,
"url": "/products/the-collection-snowboard-liquid",
"variant_id": "49208331010337"
}
],
"billing": {
"address_1": "123 Main Street",
"address_2": "Apt 101",
"city": "New York",
"company": "ABC Company",
"country": "United States",
"country_code": "US",
"email": "john.doe@example.com",
"first_name": "John",
"last_name": "Doe",
"phone": "123-456-7890",
"postal_code": "10001"
},
"shipping": {
"address_1": "456 Elm Street",
"address_2": "Suite 202",
"city": "Los Angeles",
"company": "XYZ Corp",
"country": "United States",
"country_code": "US",
"email": "jane.smith@example.com",
"first_name": "Jane",
"last_name": "Smith",
"phone": "987-654-3210",
"postal_code": "90001"
},
"user_data": {
"email": "Unknown"
}
}