A comprehensive reference for all persona traits available in Opensend. Learn what each trait means, how it’s defined, and how to apply it when building and refining customer personas.
| Trait | Description |
| Age | The age of the individual |
| Gender | Gender of the individual |
| Household income | Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks |
| Household size | The number of people living in the household, including adults and children |
| Housing density | Number of housing units per square mile |
| Marital status | Marital status |
| Shopping styles | Household's preferred mode of shopping |
| Vehicle category - luxury cars | Household has vehicle category - luxury cars |
| Card type: Catalog Showroom | Catalog Showroom credit card has been used for a transaction by an individual within the household |
| Third mortgage due date | |
| Type of fireplace | |
| Magazines recency of purchase | Recency of purchase in the magazines category |
| Activity - average dollars quintile | Average dollars that were spent on purchases within lifetime activity, bucketed into 5 quintile groupings |
| B2B MRO quintile | Average dollars that were spent on the b2b MRO category bucketed into 5 quintile groupings |
| Foundation type | |
| Modern/contemporary decor&gifts recency of purchase | Recency of purchase in the modern/contemporary decor&gifts category |
| Number of structures | |
| Specialty foods and gifts recency of purchase | Recency of purchase in the specialty foods and gifts category |
| Daily delivery deal lovers recency of activity | Recency of purchase in the daily delivery deal lovers recency of activity category |
| View description | Details of view from property |
| Activity - average dollars quintile | Average dollars that were spent on purchases within lifetime activity, bucketed into 5 quintile groupings |
| Number of returns | Number of returns made across all persons in the household within the last 24 months |
| Mortgage amount | |
| Traditional hobbyists quintile | Average dollars that were spent on the traditional hobbyists category bucketed into 5 quintile groupings |
| Prior completed sale date | |
| Mortgage liability | Primary property mortgage |
| Health for life donors recency of activity | Recency of purchase in the health for life donors recency of activity category |
| Presence of Vehicles in HH w/a First Seen Date 25-60 Months | Presence of Vehicles in HH w/a First Seen Date 25-60 Months |
| Birthdate of first child | Birthdate of first child (if available) |
| Beverages quintile | Average dollars that were spent on the beverages category bucketed into 5 quintile groupings |
| Humanitarian and veteran supporters quintile | Average dollars that were spent on the humanitarian and veteran supporters category bucketed into 5 quintile groupings |
| Carrier Route | The carrier route ID for the address. |
| Certified Pre-owned Vehicle Purchasers | Ranks consumer based upon their likelihood to purchase a certified pre-owned vehicle. |
| Books - bible/devotional | Self-reported interest in books - bible/devotional |
| Sports merchandise & activewear recency of purchase | Recency of purchase in the sports merchandise & activewear category |
| Low ticket female apparel/acc. quintile | Average dollars that were spent on the low ticket female apparel/acc. category bucketed into 5 quintile groupings |
| Arts & crafts recency of purchase | Recency of purchase in the arts & crafts category |
| Electricity | |
| Tools & electronics quintile | Average dollars that were spent on the tools & electronics category bucketed into 5 quintile groupings |
| My neighborhood my world recency of activity | Recency of purchase in the my neighborhood my world recency of activity category |
| Second mortgage amount assumed | |
| Homeowner or renter probability | Designation of person-to-property relationship (renter vs. owner), with probability |
| Environmentally conscious quintile | Average dollars that were spent on the environmentally conscious category bucketed into 5 quintile groupings |
| Faithfully focused quintile | Average dollars that were spent on the faithfully focused category bucketed into 5 quintile groupings |
| Mens' magazine aficionados recency of activity | Recency of purchase in the mens' magazine aficionados recency of activity category |
| Vehicle: make | Make of vehicle registered to household |
| Resident occupation category | General occupation of the individual |
| Outdoor apparel and gear lovers recency of activity | Recency of purchase in the outdoor apparel and gear lovers recency of activity category |
| Children's quintile | Average dollars that were spent on the children's category bucketed into 5 quintile groupings |
| Comfort is king recency of activity | Recency of purchase in the comfort is king recency of activity category |
| Publishing kitchen & home recency of purchase | Recency of purchase in the publishing kitchen & home category |
| B2B training and publications quintile | Average dollars that were spent on the b2b training and publications category bucketed into 5 quintile groupings |
| Architectural style | Architectural style of structure, e.g. ranch, bungalow, a-frame, etc. |
| Vehicle: make | Make of vehicle registered to household |
| Books - children's books | Self-reported interest in books - children's books |
| Mail order: health & beauty products | Self-reported interest in mail order category - health & beauty products |
| Niches 4.0 | Current lifestyle categorization in the Niches 4.0 scheme |
| Net Worth Tiers | Modeled household net worth with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| Approximate household income tax rate | Approximate tax bracket for the household, assuming head of household is filing |
| Vehicle Mileage Code 1 | Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle. |
| Birthdate of third child | Birthdate of third child (if available) |
| Low to mid ticket home decor recency of purchase | Recency of purchase in the low to mid ticket home decor category |
| Last sale date | |
| Vehicle Mileage Code 4 | Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle. |
| MT - Vegetarians | Vendor's Vegetarians model ranks consumers based upon their likelihood to be vegetarians. |
| MT - Vehicle Purchaser | Vendor's New Vehicle Purchaser model which ranks consumers based upon their likelihood to spend purchase/lease a new vehicle in next 12 months. |
| MT - Web Surfer/Brick & Mortar Purchasers | Vendor's Web Surfer/Brick & Mortar Purchaser model ranks consumers based upon their likelihood to first surf the web then make purchases in stores. |
| MT - Walmart Saving Catcher Users | Vendor's Walmart Saving Catcher Users ranks consumers based upon their likelihood to be Walmart Saving Catcher Users. |
| Children in household | Known or inferred presence of children in the household |
| Months for Last Seen Vehicle in HH Btwn First/Last Dates | Months for Last Seen Vehicle in HH Btwn First/Last Dates |
| MT - Android Smart Phone Owners | Vendor's Android Smartphone Owners model which ranks consumers based upon their likelihood to own Android smartphones. |
| MT - Convenience Customers | Vendor's Convenience Customers model ranks consumers based upon their likelihood to choose their FI because of convenience reasons such as hours/location |
| MT - Convenience Driven Personal Care Product Users | Vendor's Convenience Driven Personal Care Product Users model which ranks consumers based upon their likelihood to purchase personal care products based on convenience and ease of use. |
| MT - Protected - In the Market to Purchase a Home | Vendor's Protected - In the Market to Purchase a Home model ranks consumers based upon their likelihood to purchase a condo/apartment/house in next 12 months. |
| MT - Protected - Likely to Apply for a Credit Card | Vendor's Protected -Likely to Apply for a Credit Card model which ranks consumers based upon their likelihood to apply for a credit card. |
| MT - Primary Cell Phone Users | Vendor's Primary Cell Phone Users model ranks consumers based upon their likelihood to use their cell phone as primary phone. |
| MT - Restaurant Loyalty App Users | Vendor's Restaurant Loyalty App Users which ranks consumers based upon their likelihood to use a restaurants loyalty app. |
| MT - Sam's Club Shoppers | Vendor's Sam¿s Club Shoppers model which ranks consumers based upon their likelihood to shop at Sam¿s Club. |
| MT - Socially Influenced Consumers | Vendor's Socially Influenced Consumers model which ranks consumers based upon their likelihood to be influenced to purchase via social media activity. |
| MT - Social Responsibility Focused Brand Consumers | Vendor's Social Responsibility Focused Brand Consumers model which ranks consumers based upon their likelihood to purchase from brands that are social responsibility focused. |
| MT - Subscr or Auto Shipment - Pet Products Customers | Vendor's Subscription or Auto Shipment-Pet Products model ranks consumers based upon their likelihood to be subscribers. |
| MT - Alcohol Beverage Switchers | Vendor's Alcohol Beverage Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Avid Magazine Readers | Vendor's Avid Magazine Readers model ranks consumers based upon their likelihood to subscribe to read 3+ magazines/month. |
| MT - Keurig Switchers | Vendor's Keurig Switchers model ranks consumers based upon their likelihood to be Keurig Switchers. |
| MT - Elite Home Furnishing Purchasers | Vendor's Elite Home Furnishing Purchasers model which ranks consumers based upon their likelihood to buy elite home furnishings. |
| MT - Buy Now Pay Later Consumers | Vendor's Buy Now Pay Later Consumers model which ranks consumers based upon their likelihood to be consumers that buy now and pay later. |
| MT - Casual Dining Enthusiasts | Vendor's Casual Dining Enthusiasts model which ranks consumers based upon their likelihood to go to casual dining restaurants 3x a week or more. |
| MT - Carry Out Enthusiasts | Vendor's Carry Out Enthusiasts model which ranks consumers based upon their likelihood to go to carry out restaurants 3x a week or more. |
| MT - Christmas Ornaments/Collectibles Buyer | Vendor's Christmas Ornaments/Collectibles Buyer model ranks consumers based upon their likelihood to purchase Christmas Ornaments/Collectibles. |
| MT - Experimental Cooks | Vendor's Experimental Cooks model ranks consumers based upon their likelihood to explore new recipes and meal ideas. |
| MT - Independent Voters | Vendor's Independent Voters model which ranks consumers based upon their likelihood to be issue focused rather than party aligned and vote based on candidates' stance on issues. |
| MT - Kroger Enthusiasts | Vendor's household model which ranks consumers based on their likelihood to frequently shop at Kroger or a Kroger family store, and use the store app and have loyalty/rewards cards. |
| MT - Entertainment Readers | Vendor's Entertainment Readers model ranks consumers based upon their likelihood to read entertainment. |
| MT - Future Investors | Vendor¿s household model which ranks consumers based on their likelihood to be future investors (individuals planning to invest for the first time). |
| MT - Dining Out Shake Drinkers | Vendor's Dining Out Shake Drinkers model ranks consumers on their likelihood to purchase a shake when dining out. |
| MT - Home Shopping Network Enthusiasts | Vendor's Home Shopping Network Enthusiasts model which ranks consumers based upon their likelihood to frequently shop on the Home Shopping Network. |
| MT - High-end Mattress Purchasers | Vendor's High-end Mattress Purchasers model which ranks consumers based upon their likelihood to purchase high end mattresses. |
| MT - Likely Planned Givers | Vendor's Likely Planned Givers model which ranks consumers based upon their likelihood to set up planned giving accounts. |
| MT - Mobile Banking Users | Vendor's Mobile Banking Users model which ranks consumers based upon their likelihood to use Google Wallet/Apple Pay or Venmo/Abra mobile payment services. |
| MT - Online Home Cleaning Product Buyers | Vendor's Online Home Cleaning Product Buyers ranks consumers based upon their likelihood to purchase or interested in purchasing home cleaning products online. |
| MT - Price Motivated Personal Care Product Users | Vendor's Price Motivated Personal Care Product Users ranks consumers based upon their likelihood to purchase price sensitive and lost cost personal care products. |
| MT - School Fundraising Donors | Vendor's School Fundraising Donors model ranks consumers based upon their likelihood to donate via school fundraising. |
| MT - Airfare Direct Purchasers | Vendor's Airfare Direct Purchasers model ranks consumers based upon their likelihood to purchase Airfare Direct. |
| MT - Meal Kit Delivery Consumers | Vendor's Meal Kit Delivery Consumers model which ranks consumers based upon their likelihood to have meal kits delivered. |
| MT - Medicare Part B Health Insurance Purchasers | Vendor's Medicare Part B Health Insurance Purchasers model ranks consumers based upon their likelihood to purchase Medicare Part B. |
| MT - Plan to get Fitness Membership | Vendor's Fitness Membership model which ranks consumers based upon their likelihood to plan to get a membership in the next 12 months. |
| MT - Premium Natural Laundry Product Buyers | Vendor's Premium Natural Laundry Product Buyers ranks consumers based upon their likelihood to be willing to pay premium price for natural laundry products. |
| MT - Protected - Credit Card Attrition Households | Vendor's Protected - Credit Card Attrition Households model ranks consumers based upon their likelihood to pay off credit cards or carry zero balance on cards. |
| MT - Restaurant Loyalty Card Customers | Vendor's Restaurant Loyalty Card Customers which ranks consumers based upon their likelihood to use restaurant loyalty cards. |
| MT - Fried Chicken Sandwich Diners | Vendor's Fried Chicken Sandwich Diners model which ranks consumers based upon their likelihood to be fried chicken sandwich diners. |
| MT - Grocery Loyalty Card Customers | Vendor's Grocery Loyalty Card Customers ranks consumers based upon their likelihood to use 3+ grocery store loyalty/rewards cards regularly. |
| MT - In the Market to Purchase a Home | Vendor's In the Market to Purchase a Home model ranks consumers based upon their likelihood to purchase a condo/apartment/house in next 12 months. |
| Investment Resources Tiers | Estimate of financial investments with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| MT - Online Degree/Education Seekers | Vendor's household model which ranks consumers based on their likelihood to be online degree/online education seekers. |
| MT - Salty Snacks Purchasers | Vendor's Salty Snacks Purchasers model which ranks consumers based upon their likelihood to purchase salty snacks. |
| MT - Sandwich Diners | Vendor's Fried Chicken Sandwich Diners model which ranks consumers based upon their likelihood to be fried chicken sandwich diners. |
| MT - Subscr or Auto Shipment - Household Product Customers | Vendor's Subscription or Auto Shipment-Household Product model ranks consumers based upon their likelihood to be subscribers. |
| Vehicle Mileage Code 5 | Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle. |
| MT - Plan to Purchase Smart Home Products Customers | Vendor's Plan to Purchase Smart Home Products model ranks consumers based upon their likelihood to be plan to purchase smart home products. |
| Sports - yoga/pilates | Self-reported interest in sports - yoga/pilates |
| Vehicle Service Indicator 1 | Person within the household that brought vehicle in for service. |
| Vehicle Mileage Code 3 | Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle. |
| Target valuescore 2.0: bank card marketers | Estimated consumer marketing profitability for bank card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Construction quality | Overall measure of building construction quality |
| Donor - other religious | Self-reported interest in donating to other religious charities/causes |
| MT - Museum Members | Vendor's Museum Members which ranks consumers based upon their likelihood to be museum members. |
| Hobbies - automotive work | Self-reported hobby interest in automotive work |
| Fashion accessories and beauty quintile | Average dollars that were spent on the fashion accessories and beauty category bucketed into 5 quintile groupings |
| Activity - total dollars quintile | Total dollars that were spent on purchases within lifetime activity bucketed into 5 quintile groupings |
| Vehicle Class Code 5 | Class code of vehicle 5 |
| Vehicle Fuel Type Code 2 | Code indicating the fuel type of the vehicle. |
| Vehicle Last Seen Date 4 | The last date the vehicle owner and VIN were reported together |
| Prior sale transaction code | |
| Number of dollars spent on returns | Total dollars associated with product returns across all persons in the household within the last 24 months |
| Trigger: home market value | Home market value after trigger |
| Trendsetters recency of activity | Recency of purchase in the trendsetters recency of activity category |
| Seasonality - spring ratio quintile | The proportion of all purchases occurring during the spring months divided by the total # of purchases over all months |
| Intimate apparel & undergarments quintile | Average dollars that were spent on the intimate apparel & undergarments category bucketed into 5 quintile groupings |
| Type of fireplace | |
| Cooling system type | The technology used to cool the house |
| Vehicle Mileage Code 2 | Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle. |
| Vehicle Mileage Code 6 | Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle. |
| Age of Oldest Model Year Vehicle in HH | Age of Oldest Model Year Vehicle in HH |
| MT - Animal Welfare Donors | Vendor's Animal Welfare Donors model ranks consumers based upon their likelihood to donate to animal welfare causes. |
| MT - Bar and Lounge Food Enthusiasts | Vendor's Bar and Lounge Food Enthusiasts model which ranks consumers based upon their likelihood to go to bars, clubs or lounges 3x a week or more. |
| MT - Branded Retail Credit Card Users | Vendor's Branded Retail Credit Card Users model which ranks consumers based upon their likelihood to open cards specific to individual retailers or open cards to accrue points for use at retailer. |
| MT - Home Cleaning New Product Seekers | Vendor's Home Cleaning New Product Seekers model ranks consumers based upon their likelihood to seek out new cleaning product for their home. |
| MT - Everyday Low Price Shoppers | Vendor's Everyday Low Price Shoppers model which ranks consumers based upon their likelihood to be Everyday Low Price Shoppers. |
| MT - Healthy Diet Households | Vendor's Healthy Diet Households model ranks consumers based upon their likelihood to diet for health, eat low sugar, low fat or low calorie food diets, and have an interet in weight loss. |
| Construction type | The material used in the construction of the building |
| State | |
| Collectibles - art/antique | Self-reported interest in collectibles - art/antique |
| Nutrition - natural foods | Self-reported interest in nutrition - natural foods |
| Stories | |
| Boating interest | Interest in boating |
| MT - Livestream Consumers | Vendor's Livestream Consumers model ranks consumers based upon their likelihood to watch livestreams on social media platforms. |
| MT - Meditation Enthusiast | Vendor's Meditation Enthusiasts model which ranks consumers based upon their likelihood to do meditation. |
| MT - Natural / Green Product Home Cleaners | Vendor's Natural/Green Product Home Cleaners model ranks consumers based upon their likelihood to be interested in products that have ingredients that are derived from renewable resources or are environment healthy. |
| MT - Protected - Interest Checking Preference Customers | Vendor's Protected - Interest Checking Preference Customers model which ranks consumers based upon their likelihood to choose a financial institution because of Interest Checking. |
| Vehicle Manufacturing Code 5 | Code indicating the type of manufacturer of the vehicle. |
| Gold wallets | Highly affluent |
| Outdoor apparel and gear lovers quintile | Average dollars that were spent on the outdoor apparel and gear lovers category bucketed into 5 quintile groupings |
| Basic needs donors recency of activity | Recency of purchase in the basic needs donors recency of activity category |
| Vehicle sub category - specialty trucks | Household has vehicle sub category - specialty trucks |
| Female and male apparel recency of purchase | Recency of purchase in the female and male apparel category |
| MT - Vehicle Service Center Users | Vendor's Vehicle Service Center Users model which ranks consumers based upon their likelihood to always service their vehicle at service centers (Midas, Sears) versus going to a local auto mechanic. |
| Mortgage due date | |
| MT - Value Chains Enthusiasts | Vendor's household model which ranks consumers based on their likelihood to frequently shop at Value Chain stores such as Family Dollar or Dollar General, and use the store app and have loyalty/rewards cards. |
| Owner type | Financial classification of property ownership (e.g. Estate, Trust, etc.) |
| Female apparel - it's brand and fit quintile | Average dollars that were spent on the female apparel - it's brand and fit category bucketed into 5 quintile groupings |
| Number of Coupe 2 Door Vehicles in HH | Number of Coupe 2 Door Vehicles in HH |
| Architectural style | Architectural style of structure, e.g. ranch, bungalow, a-frame, etc. |
| Number of Utility Vehicles in HH | Number of Utility Vehicles in HH |
| Travel - international travel | Self-reported interest in travel - international travel |
| Parenting & children's interests | Self-reported interest in parenting & children's topics |
| Magazines recency of purchase | Recency of purchase in the magazines category |
| Mens' merch recency of activity | Recency of purchase in the mens' merch recency of activity category |
| Number of Trucks in Household | Number of Trucks in Household |
| Number of Vehicles by Audi in HH | Number of Vehicles by Audi in HH |
| Sports and outdoor recency of purchase | Recency of purchase in the sports and outdoor category |
| Project home renovation quintile | Average dollars that were spent on the project home renovation category bucketed into 5 quintile groupings |
| Number of Vehicles by BMW in HH | Number of Vehicles by BMW in HH |
| Number of Vehicles by Chrysler in HH | Number of Vehicles by Chrysler in HH |
| Vehicle sub category - midsize cars | Household has vehicle sub category - midsize cars |
| Household income | Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks |
| MT - Fantasy Sports Enthusiasts | Vendor's Fantasy Sports Enthusiasts model which ranks consumers based upon their likelihood to participate in fantasy sports. |
| Heating system type | The primary technology used to heat the house (distinct from fuel type) |
| Vehicle insurance renewal month | Known renewal month of vehicle insurance |
| Vehicle Service Indicator 6 | Person within the household that brought vehicle in for service. |
| Empty nester change date | The date this event triggered |
| House style | |
| Third mortgage deed type | |
| View description | Details of view from property |
| Roof type | Roof construction material |
| Parking type | |
| Garage type | |
| Pool type | |
| Vehicle: model | Model of vehicle registered to household |
| Donor - catholic | Self-reported interest in donating to catholic charities/causes |
| Third mortgage interest rate | |
| Heating system category | The meta-category of the primary technology used to heat the house, hierarchical parent of Heating system type |
| Mortgage deed type | |
| Birthdate of fourth child | Birthdate of fourth child (if available) |
| Prior deed type | |
| Deed type | |
| Number of Convertible Vehicles in HH | Number of Convertible Vehicles in HH |
| Credit - education - student loans | Represents a category of credit card used for a transaction by an individual within the household |
| Number of Vehicles by Ram in HH | Number of Vehicles by Ram in HH |
| B2B office and corporate gifts quintile | Average dollars that were spent on the b2b office and corporate gifts category bucketed into 5 quintile groupings |
| Payment method - cash | Known to use cash for transactions |
| MT - Boat Owners | Ranks consumers based upon their likelihood to own a boat. |
| Beverages recency of purchase | Recency of purchase in the beverages category |
| Low-ticket male apparel recency of purchase | Recency of purchase in the low-ticket male apparel category |
| Card type: Computer/Electronic | Computer/Electronic credit card has been used for a transaction by an individual within the household |
| Kitchen and bath recency of purchase of activity | Recency of purchase in the kitchen and bath of activity category |
| Children's recency of purchase | Recency of purchase in the children's category |
| Lifecycle - millennials: #gettinhitched | This lifecycle segment contains households with adults born between 1981 and 2002 and married |
| Newly single trigger | Indicates that the household is newly single |
| MT - Caregivers | Vendor¿s Caregiver model which ranks consumers based upon their likelihood to be a caregiver. |
| Magazines are life recency of activity | Recency of purchase in the magazines are life recency of activity category |
| MT - Contactless Pay Application Consumers | Vendor's Contactless Pay Application Consumers model which ranks consumers based upon their likelihood to use contactless payment methods. |
| Vehicle sub category - open tops | Household has vehicle sub category - open tops |
| MT - Cruiser Bike Owners | Vendor's Cruiser Bike Owners model ranks consumers based upon their likelihood to own a cruiser bike. |
| Credit active | Represents a category of credit card used for a transaction by an individual within the household |
| Nutrition - nutrition & diet | Self-reported interest in nutrition - nutrition & diet |
| Household level of education | Median attainment completed by adults in household age 18 or older |
| Credit - leasing | Represents a category of credit card used for a transaction by an individual within the household |
| New adult to file trigger | New adult was recently added to the database |
| Books - medical or health | Self-reported interest in books - medical or health |
| Card type: Visa | Visa credit card has been used for a transaction by an individual within the household |
| MT - LinkedIn Subscribers | Vendor's LinkedIn Subscribers model ranks consumers based upon their likelihood to be a LinkedIn subscriber. |
| Purchase price | |
| Newly single change date | The date this event triggered |
| Health for life donors quintile | Average dollars that were spent on the health for life donors category bucketed into 5 quintile groupings |
| Second mortgage type | |
| Humanitarian donors recency of activity | Recency of purchase in the humanitarian donors recency of activity category |
| Vehicle sub category - station wagons | Household has vehicle sub category - station wagons |
| Propensity to Buy a Hybrid Vehicle | Ranks consumers based upon their likelihood to buy an autonomous vehicle. |
| Number of returns in the last year | Number of returns made in the last year across all persons in the household within the last 24 months |
| Vehicle Fuel Type Code 6 | Code indicating the fuel type of the vehicle. |
| Household size | The number of people living in the household, including adults and children |
| Mail order: big & tall | Self-reported interest in mail order category - big & tall |
| Trigger: home market value | Home market value after trigger |
| Household/family type | Represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children |
| Location associated aspects | |
| Mortgage amount assumed | |
| Low ticket female apparel/acc. recency of purchase | Recency of purchase in the low ticket female apparel/acc. category |
| Pets - any | Owns a pet of any variety (Turtle? Capybara? The mind boggles . . .) |
| Presence of Vehicles in HH w/a First Seen Date 7-12 Months | Presence of Vehicles in HH w/a First Seen Date 7-12 Months |
| Time for teaching kids quintile | Average dollars that were spent on the time for teaching kids category bucketed into 5 quintile groupings |
| Faithfully focused recency of activity | Recency of purchase in the faithfully focused recency of activity category |
| MT - Online Broker User | Vendor's Online Broker usage model ranks consumers based upon their likelihood to use an online broker |
| Newly married change date | The date this event triggered |
| Second mortgage term | |
| Our animals our earth donors recency of activity | Recency of purchase in the our animals our earth donors recency of activity category |
| Hobbies - home study courses | Self-reported hobby interest in home study courses |
| Designer threads recency of activity | Recency of purchase in the designer threads recency of activity category |
| Donor - political liberal | Self-reported interest in donating to political liberal charities/causes |
| Humanitarian and cultural donor quintile | Average dollars that were spent on the humanitarian and cultural donor category bucketed into 5 quintile groupings |
| Pool type | |
| Number of bathroom fixtures | A fixture = a single point of plumbing, like a faucet or toilet. |
| Gross rent: 1br | |
| ZIP population - ages 35 to 44 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Median age | |
| Market percentile by county | Home value compared with the county median |
| Property crime index | Given as a percent of the national property crime rate in 2016 (2,596.1 per 100k individuals) |
| ZIP population - ages 75 to 84 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| ZIP population - ages 5 to 9 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Number of owner-occupied dwellings | |
| Workers with commute time: 10 to 15 minutes | |
| Workers with commute time: 45 to 60 minutes | |
| ZIP population - ages 0 to 4 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Number of public transit commuters | |
| ZIP population - ages 25 to 34 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Total number of dwellings | |
| Male population | |
| ZIP population - ages 15 to 19 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| ZIP population - ages 65 to 74 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Gross rent: studio | |
| Workers with commute time: 20 to 25 minutes | |
| ZIP population - ages 85 and up | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Workers with commute time: 60 to 90 minutes | |
| Neighborhood ID | |
| Average property tax | |
| Gross rent: 2br | |
| Workers with commute time: 5 to 10 minutes | |
| Workers with commute time: 30 to 35 minutes | |
| Borough ID | |
| CDP ID | |
| Number of households | |
| Zipcode LMI households (%) | Percentage of households in zip code that qualify as Low-to-Moderate Income (80% of median income). |
| County ID | |
| ZCTA ID | |
| Town ID | |
| Village ID | |
| ZIP population - ages 60 to 64 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Workers with commute time: 15 to 20 minutes | |
| City ID | |
| ZIP population - ages 10 to 14 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Number of vacant dwellings | |
| Number of households with children | |
| ZIP Population | |
| Number of families | |
| Female population | |
| Workers with commute time: 25 to 30 minutes | |
| ZIP population - ages 45 to 54 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Micro ID | |
| Census tract ID | |
| January high temperature | For the period 1981-2010 |
| January low temperature | For the period 1981-2010 |
| July low temperature | For the period 1981-2010 |
| Violent crime index | Given as a percent of the national violent crime rate in 2016 (365.5 per 100k individuals) |
| Population change since 2000 | |
| Annual residential turnover rate | Percent of housing stock sold each year |
| Mean January temperature | For the period 1981-2010 |
| Mean July temperature | For the period 1981-2010 |
| truncated_housing_density | |
| Population density | |
| July high temperature | For the period 1981-2010 |
| Postal code/ZIP | |
| Second deed type | |
| primary_language | |
| Median sale price | |
| Total annual precipitation (mm) | For the period 1981-2010 |
| Household income percentile | Household income compared with the local median |
| Distance to nearest airport | |
| Donor - active military | Self-reported interest in donating to active military charities/causes |
| Solar suitable roof material | If true, the roof is constructed of a material that can support a solar installation |
| Donor - political conservative | Self-reported interest in donating to political conservative charities/causes |
| Combined sales tax rate | Combines state and average local sales tax rates |
| Target pre-mover 2.0 model | Ranked likelihood of moving in the next 3-5 months (1 = top rank, 99 = lowest rank) |
| Active on social media | |
| Investments and insurance - insurance | Self-reported interest in investments and insurance - insurance |
| Lifecycle - family ties | This lifecycle segment is defined as husband and wife households with children present |
| Mortgage refinance type | |
| Golf | Self-reported interest in golf |
| Books - world news | Self-reported interest in books - world news |
| Sun number | Suitability of this location for a solar installation, on a scale from 0-100; in practice a score greater than 50 or 60 will yield a successful installation - calculation by SunNumber |
| Census block group geoid | |
| Per capita income | |
| ZIP population - ages 55 to 59 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Number of renter-occupied dwellings | |
| Average commute time | |
| Market percentile by ZIP code | Home value compared with the ZIP code median |
| Number of married individuals | |
| Gross rent: 4br | |
| Workers with commute time: 35 to 40 minutes | |
| DMA ID | |
| Household income departure from median bucket | Household income compared with the local median (at block group level) |
| Gross rent: 3br | |
| ZIP population - ages 20 to 24 | Census-reported count of population within the given age range for the surrounding ZIP Code |
| Metro ID | |
| Third mortgage refi type | |
| Mail order buyer | Likely to make purchases via mail order channel |
| Gender of second child | Gender of second child (if available) |
| Vehicle sub category - crossovers | Household has vehicle sub category - crossovers |
| Basic needs donors quintile | Average dollars that were spent on the basic needs donors category bucketed into 5 quintile groupings |
| Hobbies - home improvement/diy | Self-reported hobby interest in home improvement/diy |
| State ID | |
| Vehicle category - passenger cars | Household has vehicle category - passenger cars |
| Magazines are life quintile | Average dollars that were spent on the magazines are life category bucketed into 5 quintile groupings |
| MT - Airline Online Help Seekers | Vendor's Airline Online Help Seekers model ranks consumers based upon their likelihood to seek airline help online. |
| Nearest airport | This includes only airports defined as significant by the FAA (>10k trips per year) |
| Mean annual temperature (C) | For the period 1981-2010 |
| Collectibles - stamps | Self-reported interest in collectibles - stamps |
| Hockey | |
| Frequent remodeler | Interest in home improvement, or recent renovation activity |
| Equestrian | |
| Workers with commute time: 90+ minutes | |
| Travel - casino gambling | Self-reported interest in travel - casino gambling |
| Health/wellness / vitamins & supplements recency of purchase | Recency of purchase in the health/wellness / vitamins & supplements category |
| Gaming & gambling | |
| Mature discount hunters recency of activity | Recency of purchase in the mature discount hunters recency of activity category |
| Football | |
| Head of household (useful for mailers or canvassing) | |
| Workers with commute time: 40 to 45 minutes | |
| Health/wellness / vitamins & supplements quintile | Average dollars that were spent on the health/wellness / vitamins & supplements category bucketed into 5 quintile groupings |
| Post office name | Name of post office covering local USPS catchment |
| Senior products quintile | Average dollars that were spent on the senior products category bucketed into 5 quintile groupings |
| Baseball | Interest in baseball |
| Retired change date | Date of retirement |
| Collectibles - coin | Self-reported interest in collectibles - coin |
| Third mortgage lender name | |
| Matching metadata | |
| Mortgage lender name | |
| Number of credit lines | Number of credit lines available to the household |
| Mobility is essential quintile | Average dollars that were spent on the mobility is essential category bucketed into 5 quintile groupings |
| Soccer fan | |
| Basketball | Interest in basketball |
| Mature discount hunters quintile | Average dollars that were spent on the mature discount hunters category bucketed into 5 quintile groupings |
| Company name | Company name associated with the household (if available) |
| Credit rating (blurred) | Credit rating modeled using characteristics of the surrounding ZIP+4 area |
| Mobility is essential recency of activity | Recency of purchase in the mobility is essential recency of activity category |
| Hobbies - any | Self-reported hobby interest |
| Number of bicycle commuters | |
| Senior products recency of purchase | Recency of purchase in the senior products category |
| Donor - alzheimer's | Self-reported interest in donating to alzheimer's charities/causes |
| Retired trigger | Recently retired |
| Nutrition - vitamins & supplements | Self-reported interest in nutrition - vitamins & supplements |
| Hobbies - contests/sweepstakes | Self-reported hobby interest in contests/sweepstakes |
| Workers with commute time: 0 to 5 minutes | |
| Associated with a commercial mail receiving agency | Indicates whether the address is associated with a Commercial Mail Receiving Agency (CMRA), also known as a private mailbox (PMB) operator. A CMRA is a business through which USPS mail may be sent or received, for example the UPS Store and Mailboxes Etc. |
| City of property owner | |
| Residential delivery indicator | Residential vs. commercial property mail delivery indicator |
| USPS-indicated in service | |
| Second mortgage lender name | |
| Currently vacant | |
| Title company | |
| Postnet barcode | USPS delivery point barcode |
| Date of birth | Date of birth |
| Hobbies - wine | Self-reported hobby interest in wine |
| Vehicle category - suv | Household has vehicle category - suv |
| Liquid resources | Estimate of current cash savings |
| Specialty foods and gifts recency of purchase | Recency of purchase in the specialty foods and gifts category |
| Books - country lifestyle | Self-reported interest in books - country lifestyle |
| Home equity loan amount | Actual amount of home equity loan |
| Mail order: jewelry | Self-reported interest in mail order category - jewelry |
| High ticket female apparel/acc. recency of purchase | Recency of purchase in the high ticket female apparel/acc. category |
| Investment resources | Estimate of financial and other investments |
| Hobbies - gourmet foods | Self-reported hobby interest in gourmet foods |
| Investments and insurance - medicare coverage | Self-reported interest in investments and insurance - medicare coverage |
| Card type: Membership Warehouse | Membership Warehouse credit card has been used for a transaction by an individual within the household |
| Vehicle sub category - mini sport utilities | Household has vehicle sub category - mini sport utilities |
| Newsletters recency of purchase | Recency of purchase in the newsletters category |
| Credit card trigger | Indicates the number of household credit cards have increased or decreased |
| Prior deed type | |
| Donor - children's | Self-reported interest in donating to children's charities/causes |
| Donor - animal welfare | Self-reported interest in donating to animal welfare charities/causes |
| Donor - world relief | Self-reported interest in donating to world relief charities/causes |
| Credit - mortgage - home mortgage | Represents a category of credit card used for a transaction by an individual within the household |
| Mens' merch quintile | Average dollars that were spent on the mens' merch category bucketed into 5 quintile groupings |
| Sports - fishing | Self-reported interest in sports - fishing |
| Home market value v2.0 | Estimate of home market value |
| Handyman hunters quintile | Average dollars that were spent on the handyman hunters category bucketed into 5 quintile groupings |
| Internet Vehicle Shopper | Vendor's Internet Vehicle Shopper model which ranks consumers based upon their likelihood to shop for vehicles via the internet. |
| Likely Carshare User | Ranks consumers based upon their likelihood to be a carshare user. |
| Likely to Buy a Motorcycle | Ranks consumers based upon their likelihood to buy a motorcycle. |
| Likely to buy Import Vehicle | Ranks consumers based upon their likelihood to buy an import vehicle |
| Likely to buy New Vehicle | Ranks consumers based upon their likelihood to buy a new vehicle |
| Likely to buy Used Vehicle | Ranks consumers based upon their likelihood to buy a used vehicle |
| Likely to lease Vehicle | Ranks consumers based upon their likelihood to lease a vehicle |
| Shopping for the seasons quintile | Average dollars that were spent on the shopping for the seasons category bucketed into 5 quintile groupings |
| Do not call list | Appears on a national or regional do-not-call list |
| Vehicle sub category - true luxury | Household has vehicle sub category - true luxury |
| Perfect gifters recency of activity | Recency of purchase in the perfect gifters recency of activity category |
| Likely to Purchase from an Auto Parts Store | Ranks consumers based upon their likelihood to purchase from an auto parts store. |
| Likely to Sell Vehicle Privately | Ranks consumers based on their likelihood to sell a vehicle privately. |
| Likely to Sell Vehicle to Dealership | Ranks consumers based on their likelihood to sell a vehicle to a dealership. |
| Newsletters recency of purchase | Recency of purchase in the newsletters category |
| Likely to use Dealer Service | Ranks consumers based upon their likelihood to use dealer service. |
| Home decor recency of purchase of activity | Recency of purchase in the home decor of activity category |
| Home equity loan date | Date of home equity loan |
| Fashion accessories and beauty recency of purchase | Recency of purchase in the fashion accessories and beauty category |
| Address type | Completeness of address on file |
| Books - interior decorating | Self-reported interest in books - interior decorating |
| Daily delivery deal lovers recency of activity | Recency of purchase in the daily delivery deal lovers recency of activity category |
| Books | Interest in books and magazines |
| Books quintile | Average dollars that were spent on the books category bucketed into 5 quintile groupings |
| Wise women shoppers recency of activity | Recency of purchase in the wise women shoppers recency of activity category |
| Lifecycle - DINKs - dual income no kids | This lifecycle segment includes households with a male and female adult present with higher than average discretionary income and no children present |
| Target ValueScore 3.0 Indicator | Indicator reflects if data is household inferred or area inferred. |
| MT - Target Enthusiast | Vendor's Target Enthusiast model ranks consumers based upon their likelihood to be a loyal Target shopper. |
| Approximate household income tax rate | Approximate tax bracket for the household, assuming head of household is filing |
| Vehicle sub category - stately wagon | Household has vehicle sub category - stately wagon |
| Sports - sports participation | Self-reported interest in sports - sports participation |
| Shopping for the seasons recency of activity | Recency of purchase in the shopping for the seasons recency of activity category |
| Arts & crafts quintile | Average dollars that were spent on the arts & crafts category bucketed into 5 quintile groupings |
| Hobbies - cooking | Self-reported hobby interest in cooking |
| Vehicle sub category - sporty cars | Household has vehicle sub category - sporty cars |
| Cultural magazine fans quintile | Average dollars that were spent on the cultural magazine fans category bucketed into 5 quintile groupings |
| Home decor quintile | Average dollars that were spent on the home decor category bucketed into 5 quintile groupings |
| Humanitarian and veteran supporters recency of activity | Recency of purchase in the humanitarian and veteran supporters recency of activity category |
| Lifecycle - generation x | This lifecycle segment contains names and addresses of individuals born between 1965 and 1976 |
| Female and male apparel quintile | Average dollars that were spent on the female and male apparel category bucketed into 5 quintile groupings |
| Sewer type | |
| Liberated givers quintile | Average dollars that were spent on the liberated givers category bucketed into 5 quintile groupings |
| Own a smartphone | An individual in the household owns a smartphone |
| Mortgage interest rate | |
| Presence of Vehicles in HH w/a Last Seen Date 7-12 Months | Presence of Vehicles in HH w/a Last Seen Date 7-12 Months |
| MT - Faith Based Books | Vendor's Faith Based Books model ranks consumers based upon their likelihood to read Faith based books/magazines. |
| MT - Magazine Readers | Vendor's Avid Magazine Readers model ranks consumers based upon their likelihood to subscribe to read 3+ magazines/month. |
| Health & exercise | Self-reported interest in health & exercise |
| Number of adults | Number of adults in the household |
| Dog owner | Self-reported dog owner |
| Vehicle sub category - heavy duty pickups | Household has vehicle sub category - heavy duty pickups |
| Travel - business travel | Self-reported interest in travel - business travel |
| Own a Japanese-Import Motorcycle | Vendor's Own a Japanese-Import Motorcycle model which ranks consumers based upon their likelihood to own a Japanese-Import motorcycle. |
| Credit card change date | The date this event triggered |
| MT - Yogurt Brand Switchers | Vendor's Yogurt Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| Vehicle Accessories Customers | Ranks consumers based upon their likelihood to buy vehicle accessories in the next 12 months |
| Own an American-Made Motorcycle | Vendor's Own an American-Made Motorcycle model which ranks consumers based upon their likelihood to own an American-made motorcycle. |
| Mid ticket female apparel/acc.recency of purchase | Recency of purchase in the mid ticket female apparel/acc.recency of purchase category |
| Own an On-Road Motorcycle | Vendor's Own an On-Road Motorcycle model which ranks consumers based upon their likelihood to own an on-road motorcycle. |
| Prior sale amount | |
| Shopping for the seasons recency of activity | Recency of purchase in the shopping for the seasons recency of activity category |
| Number of one-shot orders | Number of one-shot product orders across all persons in the household within the last 24 months |
| Travel - rv vacations | Self-reported interest in travel - rv vacations |
| Vehicle sub category - midsize SUVs | Household has vehicle sub category - midsize suvs |
| Sports - walking for health | Self-reported interest in sports - walking for health |
| Children in household | Known or inferred presence of children in the household |
| Propensity for Interest in a Subscription Vehicle | Ranks consumers based upon their likelihood to have interest in a subscription vehicle. |
| B2B training and publications recency of purchase | Recency of purchase in the b2b training and publications category |
| Propensity to Buy an Electric Vehicle | Ranks consumers based upon their propensity to buy an electric vehicle. |
| Propensity to buy Compact Truck | Ranks consumers based upon their likelihood to buy a compact truck. |
| Propensity to buy Economy Car | Ranks consumers based upon their likelihood to buy an economy car |
| Propensity to buy Economy SUV | Ranks consumers based upon their likelihood to buy an economy SUV |
| Propensity to Buy Full Size SUV | Vendor's Propensity to Buy Full Size SUV model ranks consumers based upon their propensity to buy a Full Size SUV. |
| Propensity to buy Full-Size Truck | Ranks consumers based upon their likelihood to buy a full-size truck. |
| Propensity to Buy Luxury Truck | Ranks consumers based upon their likelihood to buy a luxury truck (full-size) |
| Propensity to buy Midsize Car | Ranks consumers based upon their likelihood to buy a mid-size car |
| Income change date | The date this event triggered |
| General gifts quintile | Average dollars that were spent on the general gifts category bucketed into 5 quintile groupings |
| Lifecycle - millennials: #butfirstletmetakeaselfie | This lifecycle segment contains households with single (not Married) adults born between 1981 and 2002. |
| Propensity to Buy Mid-tier Truck | Ranks consumers based upon their likelihood to buy a mid-tier truck |
| Propensity to Prefer an Electric over Hybrid Vehicle | Ranks consumers based on their likelihood to prefer an electric over hybrid vehicle. |
| Vehicle Class Code 2 | Class code of vehicle 2 |
| Hobbies - self-improvement courses | Self-reported hobby interest in self-improvement courses |
| Living area | The finished square meters of the house |
| Travel - cruise ship vacation | Self-reported interest in travel - cruise ship vacation |
| College graduate trigger | Indicates that an individual within the household has graduated from college |
| Swimming pool interest | Self-reported interest in swimming pools (note this is distinct from actual ownership of a pool, which may not coincide) |
| Donor - arts or cultural | Self-reported interest in donating to arts or cultural charities/causes |
| Seller carryback | Seller provided some financing and it was recorded |
| Hobbies - sewing/needlework/knitting | Self-reported hobby interest in sewing/needlework/knitting |
| Vehicle Class Code 3 | Class code of vehicle 3 |
| Vehicle Make 2 | Make of vehicle 2 |
| Vehicle Make 3 | Make of vehicle 3 |
| Vehicle Manufacturing Code 3 | Code indicating the type of manufacturer of the vehicle. |
| Vehicle Manufacturing Code 4 | Code indicating the type of manufacturer of the vehicle. |
| Antique collector | Interest in antiques |
| Avid collector | A known collector based on purchases |
| Vehicle Manufacturing Code 6 | Code indicating the type of manufacturer of the vehicle. |
| Vehicle Model 4 | Model of vehicle 4 |
| Second mortgage deed type | |
| Mortgage liability v2.0 | Primary property mortgage |
| Sports - fitness/exercise | Self-reported interest in sports - fitness/exercise |
| Vehicle sub category - full size SUVs | Household has vehicle sub category - full size suvs |
| Renter-occupied | Likely renter |
| Mail order: gifts | Self-reported interest in mail order category - gifts |
| Activity - number of purchases quintile | Total lifetime number of purchases made, bucketed into 5 quintile groupings |
| Vehicle category - trucks | Household has vehicle category - trucks |
| Music - country | Self-reported interest in music - country |
| Music - jazz | Self-reported interest in music - jazz |
| Publishing kitchen & home recency of purchase | Recency of purchase in the publishing kitchen & home category |
| Faith and health donors recency of activity | Recency of purchase in the faith and health donors recency of activity category |
| Lifecycle - millennials: #imanadult | This lifecycle segment contains households with adults born between 1981 and 2002 |
| Garden and backyard quintile | Average dollars that were spent on the garden and backyard category bucketed into 5 quintile groupings |
| Newsletters quintile | Average dollars that were spent on the newsletters category bucketed into 5 quintile groupings |
| Mortgage rate type | |
| Vehicle sub category - passenger vans | Household has vehicle sub category - passenger vans |
| Music | Self-reported interest in music |
| Empty nester trigger | Indicates that children are no longer present within the household |
| Gender of third child | Gender of third child (if available) |
| Mail order: magazines | Self-reported interest in mail order category - magazines |
| Niche switch trigger - change type | Direction of most recent categorization change in the Niches 4.0 scheme |
| Sports - boating/sailing | Self-reported interest in sports - boating/sailing |
| Sports - cycling | Self-reported interest in sports - cycling |
| Market value of land | Market value of parcel land |
| ZIP4 of property owner | |
| Cultural magazine fans recency of activity | Recency of purchase in the cultural magazine fans recency of activity category |
| Comfort is king recency of activity | Recency of purchase in the comfort is king recency of activity category |
| Card type: Mastercard | Mastercard credit card has been used for a transaction by an individual within the household |
| Basement area | Area in square meters of the basement |
| Improvement value indicator | |
| New young adult to file trigger | New young adult was recently added to the database |
| Card type: Travel + Entertainment | Travel + Entertainment credit card has been used for a transaction by an individual within the household |
| Bankcard issue date | Date at which a bank card was issued to a member of the household |
| Facebook user | Self-reported Facebook user |
| Number of Vehicles by Chrysler Manufacturer in HH | Number of Vehicles by Chrysler Manufacturer in HH |
| Music/videos recency of purchase | Recency of purchase in the music/videos category |
| Books - romance | Self-reported interest in books - romance |
| Third mortgage rate type | |
| Sports - camping/hiking | Self-reported interest in sports - camping/hiking |
| High ticket home decor recency of purchase | Recency of purchase in the high ticket home decor category |
| First child change date | The date this event triggered |
| Collectibles quintile | Average dollars that were spent on the collectibles category bucketed into 5 quintile groupings |
| B2B business marketing quintile | Average dollars that were spent on the b2b business marketing category bucketed into 5 quintile groupings |
| Garden and backyard recency of purchase | Recency of purchase in the garden and backyard category |
| Birthday of Person w/ Day - No Restricted Source (Enhanced) | (S = specific, H = inferred) |
| MSAs | |
| Dsf Season Code | |
| Advantage Target Income Indicator 4.0 | |
| DSF Vacant Indicator | |
| Price at last sale | Price of the house when it was last sold |
| Postcode of property owner | |
| Residential location | |
| Parcel sale type | |
| Mortgage type | |
| Lot depth | |
| Fireplace | |
| AVM high estimate | Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the upper end of the possible home value. |
| Mens' merch recency of activity | Recency of purchase in the mens' merch recency of activity category |
| Tax-assessed value | |
| Traditional hobbyists recency of activity | Recency of purchase in the traditional hobbyists recency of activity category |
| Humanitarian and cultural recency of donation of activity | Recency of purchase in the humanitarian and cultural recency of donation of activity category |
| Number of Vehicles by Pontiac in HH | Number of Vehicles by Pontiac in HH |
| Environmental and animal recency of donation of activity | Recency of purchase in the environmental and animal recency of donation of activity category |
| Number of Vehicles by Jaguar in HH | Number of Vehicles by Jaguar in HH |
| Number of Vehicles by Kia in HH | Number of Vehicles by Kia in HH |
| Number of Vehicles by Land Rover in HH | Number of Vehicles by Land Rover in HH |
| Number of Vehicles by Lexus in HH | Number of Vehicles by Lexus in HH |
| Number of Vehicles by Low End Import Manufacturers in HH | Number of Vehicles by Low End Import Manufacturers in HH |
| Number of Vehicles by Mazda in HH | Number of Vehicles by Mazda in HH |
| Number of Vehicles by Mercury in HH | Number of Vehicles by Mercury in HH |
| Number of Vehicles by Mini Cooper in HH | Number of Vehicles by Mini Cooper in HH |
| Number of Vehicles by Mitsubishi in HH | Number of Vehicles by Mitsubishi in HH |
| Number of Vehicles by Other Manufacturers in HH | Number of Vehicles by Other Manufacturers in HH |
| Number of Vehicles in Household | Number of vehicles in household |
| Number of Crossover Utility Vehicles in HH | Number of Crossover Utility Vehicles in HH |
| Number of Sport Vehicles in HH | Number of Sport Vehicles in HH |
| Sports and outdoor recency of purchase | Recency of purchase in the sports and outdoor category |
| Number of Vehicles by Dodge in HH | Number of Vehicles by Dodge in HH |
| Grandchildren | Self-reported interest in grandchildren |
| Market improvement value | The Market Improvement Values as provided by the county or local taxing/assessment authority |
| Short term liability | Credit cards, other loan, auto loan, student loan |
| Number of Vehicles by Fiat in HH | Number of Vehicles by Fiat in HH |
| Tax year | Year of most recent available tax information |
| Low-ticket male apparel recency of purchase | Recency of purchase in the low-ticket male apparel category |
| Humanitarian donors recency of activity | Recency of purchase in the humanitarian donors recency of activity category |
| Trendsetters recency of activity | Recency of purchase in the trendsetters recency of activity category |
| Bank card in household | Indicates an individual in the household has a bank card |
| My hobbies my catalogs recency of activity | Recency of purchase in the my hobbies my catalogs recency of activity category |
| Children's recency of purchase | Recency of purchase in the children's category |
| Humanitarian donors quintile | Average dollars that were spent on the humanitarian donors category bucketed into 5 quintile groupings |
| Collectibles - any | Self-reported interest in collectibles - any |
| B2B MRO recency of purchase | Recency of purchase in the b2b MRO category |
| B2B MRO recency of purchase | Recency of purchase in the b2b MRO category |
| Niche switch trigger - date | Date of most recent categorization change in the Niches 4.0 scheme |
| My hobbies my catalogs recency of activity | Recency of purchase in the my hobbies my catalogs recency of activity category |
| Project home renovation recency of activity | Recency of purchase in the project home renovation recency of activity category |
| Designer threads recency of activity | Recency of purchase in the designer threads recency of activity category |
| Designer threads quintile | Average dollars that were spent on the designer threads category bucketed into 5 quintile groupings |
| Number of Vehicles by Ford in HH | Number of Vehicles by Ford in HH |
| Number of Vehicles by Ford Manufacturer in HH | Number of Vehicles by Ford Manufacturer in HH |
| Square footage for improvement value | |
| Wealth resources v2.0 | Estimate of value of savings and investments |
| B2B business marketing recency of purchase | Recency of purchase in the b2b business marketing category |
| Card type: Upscale Retail | Upscale Retail credit card has been used for a transaction by an individual within the household |
| Second mortgage date | |
| Household income (bucketed) | Ordinal position of narrow-band income (e.g. "6" = "$40,000 to $44,999"); used for modeling purposes only |
| Beauty and spa recency of purchase | Recency of purchase in the beauty and spa category |
| Number of Vehicles by Nissan in HH | Number of Vehicles by Nissan in HH |
| Number of Vehicles by Plymouth in HH | Number of Vehicles by Plymouth in HH |
| Number of Vehicles by Porsche in HH | Number of Vehicles by Porsche in HH |
| Number of Vehicles by Saab in HH | Number of Vehicles by Saab in HH |
| Floor construction type | |
| Total appraised value | |
| Third mortgage date | |
| Parking type | |
| Location associated aspects | |
| DSF Drop Code | |
| Number of Vehicles by Fuel Type Gas in HH | Number of Vehicles by Fuel Type Gas in HH |
| Liquid Resources Tiers | Vendor's newest estimate of current cash savings |
| Recent 12 Month Donor | |
| Number of Vehicles by GEO in HH | Number of Vehicles by GEO in HH |
| Number of Vehicles by GMC in HH | Number of Vehicles by GMC in HH |
| Number of Vehicles by Hummer in HH | Number of Vehicles by Hummer in HH |
| AVM low estimate | Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the lower end of the possible home value. |
| Mortgage date | |
| Owner-occupied | |
| Number of Vehicles by Hyundai in HH | Number of Vehicles by Hyundai in HH |
| Number of Vehicles by Infinity in HH | Number of Vehicles by Infinity in HH |
| Number of Vehicles by Isuzu in HH | Number of Vehicles by Isuzu in HH |
| Absentee indicator | Relationship of owner with property |
| Number of parcels | |
| Zoning type | Local municipal zoning codes (e.g. 'R1' = single family residential) |
| Single-family household or townhouse | |
| Home value | The 'TOTAL' (i.e., Land + Improvement) Value closest to current market value used for assessment by county or local taxing authorities. |
| Corporate ownership | |
| Number of bathrooms | |
| Parking area | Area in square meters of the garage and/or parking area |
| Third mortgage deed type | |
| Floor construction type | |
| Animal lovers recency of activity | Recency of purchase in the animal lovers recency of activity category |
| Newly married trigger | Indicates that the household is newly married |
| Sports merchandise & activewear quintile | Average dollars that were spent on the sports merchandise & activewear category bucketed into 5 quintile groupings |
| Travel - traveler | Self-reported interest in travel - traveler |
| Pool | Presence of a pool on the property |
| Rooms | |
| Mail order: food | Self-reported interest in mail order category - food |
| Record quality code | Indication of address mailability |
| Political donor propensity | A model designed to predict likelihood to make either Democratic or Republican contributions. The model is based on the Self-Reported Donate to Liberal or Donate to Conservative Causes selects. |
| Art | Interest in art |
| Pet owner: any type | Owns a pet of any variety (Turtle? Capybara? The mind boggles . . .) |
| Appraised land value | Value of parcel land at last appraisal |
| Lifecycle - millennials: #liveswithmom | This lifecycle segment contains households with single adults (not Married) born between 1981 and 2002, AND head of household born before 1981 AND (at least one) adult age gap to Millennial > 15 years |
| Green thumb recency of activity | Recency of purchase in the green thumb recency of activity category |
| Platinum wallets | Ultra affluent |
| Environmental and animal donor quintile | Average dollars that were spent on the environmental and animal donor category bucketed into 5 quintile groupings |
| Water source | |
| Collectibles - figurines | Self-reported interest in collectibles - figurines |
| Wise women shoppers quintile | Average dollars that were spent on the wise women shoppers category bucketed into 5 quintile groupings |
| Hobbies - crafts | Self-reported hobby interest in crafts |
| Hobbies - gardening | Self-reported hobby interest in gardening |
| Year built | The year that the house was originally built (see "Effective year built" for last extensive remodel) |
| Club/continuity buyer | Indicates a club/continuity purchase within the last 24 months |
| Low to mid ticket home decor quintile | Average dollars that were spent on the low to mid ticket home decor category bucketed into 5 quintile groupings |
| Number of lifestyles | Number of known lifestyle flags across all categories |
| Hobbies - scrapbooking | Self-reported hobby interest in scrapbooking |
| Individual primary owner | An individual (not an organization, bank, corporation, etc.) owns the property |
| Mail order: children's products | Self-reported interest in mail order category - children's products |
| Pets - own a dog | Self-reported dog owner |
| Books recency of purchase | Recency of purchase in the books category |
| Science/new technology | Interest in science and new technology |
| Vehicle sub category - luxury SUVs | Household has vehicle sub category - luxury suvs |
| Number of sources verifying household (0-4) | A measure of corroboration of collected data points |
| geo_ace_match_level | |
| Vehicle category - sport cars | Household has vehicle category - sport cars |
| Music - any | Self-reported interest in music - any |
| Second mortgage refi type | |
| Prior sale mortgage amount | |
| Home mkt value change date | The date this event triggered |
| Sweepstakes buyer | Likely to make purchases via sweepstakes channel |
| Homestead qualified | |
| Donor - donate to charitable causes | Self-reported interest in donating to charitable causes |
| Music - christian or gospel | Self-reported interest in music - christian or gospel |
| Valuescore change date | The date this event triggered |
| Pets - own a cat | Self-reported cat owner |
| High ticket home decor quintile | Average dollars that were spent on the high ticket home decor category bucketed into 5 quintile groupings |
| Books - best selling fiction | Self-reported interest in books - best selling fiction |
| Veteran in household | Presence of a military veteran in the household |
| Investing | Self-reported interest in investing |
| Card type: TV Mail Order | TV Mail Order credit card has been used for a transaction by an individual within the household |
| Number of generations | Number of generations in the household (i.e. children, parents & grandparents = 3) |
| Books - fashion | Self-reported interest in books - fashion |
| Garage/parking spaces | Number of car parking spaces available |
| Vehicle sub category - minivans | Household has vehicle sub category - minivans |
| Payment method - credit card | Known to use credit cards for transactions |
| Target valuescore 2.0: retail card marketers | Estimated consumer marketing profitability for retail card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Donor - cancer | Self-reported interest in donating to cancer charities/causes |
| Intimate apparel & undergarments recency of purchase | Recency of purchase in the intimate apparel & undergarments category |
| Mens' magazine aficionados recency of activity | Recency of purchase in the mens' magazine aficionados recency of activity category |
| Gender of fourth child | Gender of fourth child (if available) |
| Vehicle sub category - full size pickups | Household has vehicle sub category - full size pickups |
| Card type: Standard Retail | Standard Retail credit card has been used for a transaction by an individual within the household |
| Vehicle insurance renewal month | Known renewal month of vehicle insurance |
| Address type | Completeness of address on file |
| Humanitarian and veteran supporters recency of activity | Recency of purchase in the humanitarian and veteran supporters recency of activity category |
| Investment resources v2.0 | Estimate of financial and other investments |
| Number of tradelines | Number of active credit tradelines |
| Trigger: valuescore | Credit score proxy value after trigger |
| Household income (bucketed) | Ordinal position of narrow-band income (e.g. "6" = "$40,000 to $44,999"); used for modeling purposes only |
| Faith and health donors quintile | Average dollars that were spent on the faith and health donors category bucketed into 5 quintile groupings |
| Magazines are life recency of activity | Recency of purchase in the magazines are life recency of activity category |
| MT - Alternative Energy Consumers | Ranks consumers based upon their likelihood to consume alternative energy. |
| Tax improvement value | |
| Number of Vehicles by Jeep in HH | Number of Vehicles by Jeep in HH |
| Female apparel - it's brand and fit recency of activity | Recency of purchase in the female apparel - it's brand and fit recency of activity category |
| Green thumb recency of activity | Recency of purchase in the green thumb recency of activity category |
| Number of Vehicles by Saturn in HH | Number of Vehicles by Saturn in HH |
| Number of Vehicles by Smart in HH | Number of Vehicles by Smart in HH |
| Number of Vehicles by Subaru in HH | Number of Vehicles by Subaru in HH |
| Number of Vehicles by Suzuki in HH | Number of Vehicles by Suzuki in HH |
| Number of Vehicles by Volkswagen in HH | Number of Vehicles by Volkswagen in HH |
| Number of Vehicles by Volvo in HH | Number of Vehicles by Volvo in HH |
| Number of Vehicles Crossover in HH | Number of Vehicles Crossover in HH |
| Pinterest user | Self-reported Pinterest user |
| Instagram user | Self-reported Instagram user |
| Collectibles recency of purchase | Recency of purchase in the collectibles category |
| General gifts recency of purchase | Recency of purchase in the general gifts category |
| High ticket female apparel/acc. quintile | Average dollars that were spent on the high ticket female apparel/acc. category bucketed into 5 quintile groupings |
| Specialty foods and gifts quintile | Average dollars that were spent on the specialty foods and gifts category bucketed into 5 quintile groupings |
| Number of Vehicles by Scion in HH | Number of Vehicles by Scion in HH |
| Number of Vehicles by Toyota in HH | Number of Vehicles by Toyota in HH |
| Vehicle Make 6 | Make of vehicle 6 |
| Number of Vehicles Fullsize SUV in HH | Number of Vehicles Fullsize SUV in HH |
| Number of Vehicles by Mercedes-Benz in HH | Number of Vehicles by Mercedes-Benz in HH |
| Number of Vehicles Midsize Cars in HH | Number of Vehicles Midsize Cars in HH |
| Number of Vehicles Midsize Trucks in HH | Number of Vehicles Midsize Trucks in HH |
| Number of Vehicles Minivan in HH | Number of Vehicles Minivan in HH |
| Hobbies - career advancement courses | Self-reported hobby interest in career advancement courses |
| Vehicle sub category - compact pickups | Household has vehicle sub category - compact pickups |
| Target income index 2.0 | An index comparing a household's income to the average income for the county in which the household resides. |
| Card type: Home Improvement | Home Improvement credit card has been used for a transaction by an individual within the household |
| Third mortgage amount | |
| Exterior walls type | |
| Length of residence | The number of years the resident has lived at this location |
| Dieting & weight loss | Self-reported interest in dieting & weight loss |
| Garden and backyard recency of purchase | Recency of purchase in the garden and backyard category |
| Mail order: videos/dvd | Self-reported interest in mail order category - videos/dvd |
| Mens' magazine aficionados quintile | Average dollars that were spent on the mens' magazine aficionados category bucketed into 5 quintile groupings |
| Comfort is king quintile | Average dollars that were spent on the comfort is king category bucketed into 5 quintile groupings |
| Total market value | |
| Music - classical | Self-reported interest in music - classical |
| Travel - timeshare | Self-reported interest in travel - timeshare |
| Arts & crafts recency of purchase | Recency of purchase in the arts & crafts category |
| Traditional hobbyists recency of activity | Recency of purchase in the traditional hobbyists recency of activity category |
| Music/videos quintile | Average dollars that were spent on the music/videos category bucketed into 5 quintile groupings |
| Modern/contemporary decor&gifts quintile | Average dollars that were spent on the modern/contemporary decor&gifts category bucketed into 5 quintile groupings |
| Number of bedrooms | |
| Environmental and animal recency of donation of activity | Recency of purchase in the environmental and animal recency of donation of activity category |
| Tax land value | |
| Shoes quintile | Average dollars that were spent on the shoes category bucketed into 5 quintile groupings |
| Humanitarian and cultural recency of donation of activity | Recency of purchase in the humanitarian and cultural recency of donation of activity category |
| Card type: Grocery | Grocery credit card has been used for a transaction by an individual within the household |
| Seasonality - summer ratio quintile | The proportion of all purchases occurring during the summer months divided by the total # of purchases over all months |
| Books - military | Self-reported interest in books - military |
| Target valuescore 2.0: retail card marketers | Estimated consumer marketing profitability for retail card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Seasonality - fall ratio quintile | The proportion of all purchases occurring during the fall months divided by the total # of purchases over all months |
| Fuel type | |
| Latest sale type | |
| Electricity type | |
| Foundation type | |
| Twitter user | Self-reported Twitter user |
| Third mortgage type | |
| Online household | Household has a connection to the internet (mobile or hard line) |
| Lifecycle - millennials | This lifecycle segment contains households with adults born between 1981 and 2002 |
| Income trigger | Indicates the household income has had an increase or decrease |
| Number of Vehicles Fullsize Cars in HH | Number of Vehicles Fullsize Cars in HH |
| Address quality code | Measure of address match precision against USPS standards |
| Valuescore trigger | Indicates the credit score proxy for the household has had an increase or decrease |
| Number of Vehicles Fullsize Trucks in HH | Number of Vehicles Fullsize Trucks in HH |
| Number of Vehicles Fullsize VAN in HH | Number of Vehicles Fullsize VAN in HH |
| Number of Vehicles Small Cars in HH | Number of Vehicles Small Cars in HH |
| Approximate number of children | Number of children present in household |
| Number of Vehicles Small SUV in HH | Number of Vehicles Small SUV in HH |
| Card type: American Express | American Express credit card has been used for a transaction by an individual within the household |
| Animal lovers quintile | Average dollars that were spent on the animal lovers category bucketed into 5 quintile groupings |
| Short term liability | Credit cards, other loan, auto loan, student loan |
| Credit card | A credit card has been used for a transaction by an individual within the household |
| Lifecycle - baby boomers | This lifecycle segment contains names and addresses of all individuals born between 1946 and 1964 |
| Hobbies - woodworking | Self-reported hobby interest in woodworking |
| Trendsetters quintile | Average dollars that were spent on the trendsetters category bucketed into 5 quintile groupings |
| Female and male apparel recency of purchase | Recency of purchase in the female and male apparel category |
| Travel - travel in the usa | Self-reported interest in travel - travel in the usa |
| Square footage for improvement value | |
| My hobbies my catalogs quintile | Average dollars that were spent on the my hobbies my catalogs category bucketed into 5 quintile groupings |
| Sports - running/jogging | Self-reported interest in sports - running/jogging |
| Military veteran in household | Self-identified military veteran in household |
| New adult change date | Date at which the new record of a adult was added to the database |
| Vehicle sub category - exotics | Household has vehicle sub category - exotics |
| Card type: Specialty Apparel | Specialty Apparel credit card has been used for a transaction by an individual within the household |
| Hobbies - cigar smoking | Self-reported hobby interest in cigar smoking |
| Presence of Vehicles 0-3 years Old in HH | Presence of Vehicles 1-3 years Old in HH |
| Percent equity | Loan-to-value percentage, subtracted from 100. Negative values indicate the loan is underwater. |
| Vehicle category - vans | Household has vehicle category - vans |
| Channel preference ratio - online quintile | Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings. |
| Gender of first child | Gender of first child (if available) |
| Telemarketing buyer | Likely to make purchases via telemarketing channel |
| B2B business marketing recency of purchase | Recency of purchase in the b2b business marketing category |
| Uber donors quintile | Average dollars that were spent on the uber donors category bucketed into 5 quintile groupings |
| Target valuescore 2.0: auto finance marketers | Estimated consumer marketing profitability for automotive marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Sports and outdoor quintile | Average dollars that were spent on the sports and outdoor category bucketed into 5 quintile groupings |
| Mail order: women's plus | Self-reported interest in mail order category - women's plus |
| General gifts recency of purchase | Recency of purchase in the general gifts category |
| Property type | Land use type of the property |
| Trigger: valuescore | Credit score proxy value after trigger |
| Donor - wildlife/environmental causes | Self-reported interest in donating to wildlife/environmental causes charities/causes |
| Magazines quintile | Average dollars that were spent on the magazines category bucketed into 5 quintile groupings |
| Collectibles recency of purchase | Recency of purchase in the collectibles category |
| Hobbies - quilting | Self-reported hobby interest in quilting |
| Sports - golf | Self-reported interest in sports - golf |
| Trust | |
| Vehicle sub category - near luxury | Household has vehicle sub category - near luxury |
| Agricultural land | This property has been deemed agricultural |
| Card type: Main Street Retail | Main Street Retail credit card has been used for a transaction by an individual within the household |
| Credit - financial services insurance | Represents a category of credit card used for a transaction by an individual within the household |
| New/pre driver trigger | A member of the household recently reached driving age |
| Presence of Vehicles 4-6 years Old in HH | Presence of Vehicles 4-6 years Old in HH |
| Presence of Vehicles 7-9 years Old in HH | Presence of Vehicles 7-9 years Old in HH |
| Presence of Vehicles 10-13 years Old in HH | Presence of Vehicles 10-13 years Old in HH |
| Presence of Vehicles 14+ years Old in HH | Presence of Vehicles 14+ years Old in HH |
| Presence of Vehicles in HH w/a First Seen Date > 60 Months | Presence of Vehicles in HH w/a First Seen Date > 60 Months |
| Presence of Vehicles in HH w/a First Seen Date 13-24 Months | Presence of Vehicles in HH w/a First Seen Date 13-24 Months |
| Presence of Vehicles in HH w/a Last Seen Date 0-6 Months | Presence of Vehicles in HH w/a Last Seen Date 0-6 Months |
| Presence of Vehicles in HH w/a Last Seen Date 13-24 Months | Presence of Vehicles in HH w/a Last Seen Date 13-24 Months |
| Presence of Vehicles in HH with 0-10,000 Miles Driven | Presence of Vehicles in HH with 0-10,000 Miles Driven |
| Mail order: apparel | Self-reported interest in mail order category - apparel |
| Channel preference ratio - retail quintile | Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings. |
| Number of Vehicles Small Trucks in HH | Number of Vehicles Small Trucks in HH |
| Activity - total online dollars quintile | Total dollars that were spent on online purchases within lifetime activity, bucketed into 5 quintile groupings |
| Number of Wagon Vehicles in HH | Number of Wagon Vehicles in HH |
| Presence of Vehicles in HH w/a First Seen Date 0-6 Months | Presence of Vehicles in HH w/a First Seen Date 0-6 Months |
| Lot area | |
| Credit - financial services installment | Represents a category of credit card used for a transaction by an individual within the household |
| Sports - hunting/shooting | Self-reported interest in sports - hunting/shooting |
| Lot width | |
| Construction quality | Overall measure of building construction quality |
| Donor - native american | Self-reported interest in donating to native american charities/causes |
| Business flag | Indicates type of office present in home |
| Lifestyles - electronics | Self-reported interest in lifestyles - electronics |
| Credit - financial services banking | Represents a category of credit card used for a transaction by an individual within the household |
| Investments and insurance - mutual funds | Self-reported interest in investments and insurance - mutual funds |
| Lifecycle - millennials: #puttingdownroots | This lifecycle segment contains households with adults born between 1981 and 1990. |
| Single parent | Single parent in household |
| Silver wallets | Affluent |
| Hobbies - baking | Self-reported hobby interest in baking |
| Net worth v4.0 | Value equals household asset minus liabilities. |
| Hobbies - motorcycle riding | Self-reported hobby interest in motorcycle riding |
| Card type: Debit Card | Debit Card credit card has been used for a transaction by an individual within the household |
| Lot compactness | A index reflecting the shape of the parcel: 1 is a perfect square, with lower numbers indicating rectangular or oblong shapes |
| New young adult to change date | Date at which the new record of a young adult was added to the database |
| Prior recorded sale date | |
| Vehicle: year | Year of vehicle registered to household |
| Third mortgage term | |
| Uber donors recency of activity | Recency of purchase in the uber donors recency of activity category |
| Advantage Target Income 4.0 | |
| Net worth | Value equals household asset minus liabilities. |
| Age in 2-Year Ranges (Enhanced) | Freeform adult age 18 years and older (minimum 2-year increment) |
| Dsf Delivery Type Code | |
| Mail order: any | Self-reported interest in mail order category - any |
| Health for life donors recency of activity | Recency of purchase in the health for life donors recency of activity category |
| Vehicle sub category - large cars | Household has vehicle sub category - large cars |
| Books - books/reading | Self-reported interest in books - books/reading |
| Card type: Finance Co Card | Finance Co Card credit card has been used for a transaction by an individual within the household |
| New driver change date | Date at which a member of the household became a new driver |
| Male apparel quintile | Average dollars that were spent on the male apparel category bucketed into 5 quintile groupings |
| Vehicle sub category - small cars | Household has vehicle sub category - small cars |
| Travel | Self-reported interest in travel |
| Beauty and spa quintile | Average dollars that were spent on the beauty and spa category bucketed into 5 quintile groupings |
| Vehicle Model 1 | Model of vehicle 1 |
| Vehicle Model 2 | Model of vehicle 2 |
| Music - r&b | Self-reported interest in music - r&b |
| Perfect gifters quintile | Average dollars that were spent on the perfect gifters category bucketed into 5 quintile groupings |
| AVM | Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. |
| Vehicle Model 3 | Model of vehicle 3 |
| Mail order buyer | Known to shop via general mail order channels, including online and traditional catalogs |
| Land value indicator | |
| Books - cooking/culinary | Self-reported interest in books - cooking/culinary |
| Second mortgage amount | |
| Charitable donations | Self-reported interest in charitable donations |
| Hobbies - photography | Self-reported hobby interest in photography |
| Donor - humanitarian | Self-reported interest in donating to humanitarian charities/causes |
| Lifecycle - millennials: #momlife | This lifecycle segment contains households with adults born between 1981 and 2002 with own children present |
| Sports - skiing/snowboarding | Self-reported interest in sports - skiing/snowboarding |
| Units in building | |
| Liberated givers recency of activity | Recency of purchase in the liberated givers recency of activity category |
| Presence of Vehicles in HH w/a Last Seen Date > 60 Months | Presence of Vehicles in HH w/a Last Seen Date > 60 Months |
| MeritScore | Estimated consumer marketing profitability margin, limiting protected class data use. |
| Number of fireplace openings | |
| Books - entertainment | Self-reported interest in books - entertainment |
| Wealth resources | Estimate of value of savings and investments |
| Gardener | Self-reported interest in gardening |
| Sports - nascar | Self-reported interest in sports - nascar |
| Vehicle sub category - cargo vans | Household has vehicle sub category - cargo vans |
| Second mortgage due date | |
| Male apparel recency of purchase | Recency of purchase in the male apparel category |
| Vehicle sub category - convertibles | Household has vehicle sub category - convertibles |
| Channel preference ratio - catalog quintile | Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings. |
| Mail order: books | Self-reported interest in mail order category - books |
| Donor - veteran | Self-reported interest in donating to veteran charities/causes |
| Activity - number of offline purchases quintile | Total lifetime number of offline purchases made, bucketed into 5 quintile groupings |
| Tax bill | |
| Mail Order Donor | Household donates through mail order |
| Wellness focused recency of activity | Recency of purchase in the wellness focused recency of activity category |
| Residential property | |
| Card type: Low End Department Store | Low End Department Store credit card has been used for a transaction by an individual within the household |
| Investments and insurance - life insurance | Self-reported interest in investments and insurance - life insurance |
| New first child 0-2 years old trigger | Indicates the presence of a new child between the ages of 0 and 2 within the household |
| Green thumb quintile | Average dollars that were spent on the green thumb category bucketed into 5 quintile groupings |
| Nutrition - weight control | Self-reported interest in nutrition - weight control |
| Fuel type | |
| Card type: Home/Office Supply | Home/Office Supply credit card has been used for a transaction by an individual within the household |
| Card type: Upscale Spec Retail | Upscale Spec Retail credit card has been used for a transaction by an individual within the household |
| Music - rock n roll | Self-reported interest in music - rock n roll |
| Appraised improvement value | Value of improvements to home at last appraisal |
| Investments and insurance - juvenile life insurance | Self-reported interest in investments and insurance - juvenile life insurance |
| Card type: Standard Specialty Card | Standard Specialty Card credit card has been used for a transaction by an individual within the household |
| My neighborhood my world quintile | Average dollars that were spent on the my neighborhood my world category bucketed into 5 quintile groupings |
| Length of residence | The number of years the resident has lived at this location |
| Cat owner | Self-reported cat owner |
| Automotive DIY | Interest in automotive DIY |
| Hobbies - bird feeding/watching | Self-reported hobby interest in bird feeding/watching |
| Target income index 3.0 | An index comparing a household's income to the average income for the county in which the household resides. |
| Travel - leisure travel | Self-reported interest in travel - leisure travel |
| Intimate apparel & undergarments recency of purchase | Recency of purchase in the intimate apparel & undergarments category |
| Basement | Property has a basement |
| Online buyer | Likely to make purchases via online channel |
| Investments and insurance - burial insurance | Self-reported interest in investments and insurance - burial insurance |
| Activity - number of online purchases quintile | Total lifetime number of online purchases made, bucketed into 5 quintile groupings |
| Credit - auto loans | Represents a category of credit card used for a transaction by an individual within the household |
| Investments and insurance - stocks or bonds | Self-reported interest in investments and insurance - stocks or bonds |
| Investments and insurance - investments | Self-reported interest in investments and insurance - investments |
| Mail Order Responder - Insurance | Household buys insurance through mail order |
| Sale code | Precision of listed sale price |
| Shoes recency of purchase | Recency of purchase in the shoes category |
| Prior parcel sale type | |
| Available home equity | Home equity, in dollars |
| Mortgage term | |
| Birthdate of second child | Birthdate of second child (if available) |
| Hobbies - cultural/arts events | Self-reported hobby interest in cultural/arts events |
| College graduate change date | The date this event triggered |
| Political party (individual) | Self-reported political party |
| Card type: Miscellaneous | Miscellaneous credit card has been used for a transaction by an individual within the household |
| Card type: Oil + Gas Card | Oil + Gas Card credit card has been used for a transaction by an individual within the household |
| Home market value trigger | Indicates the home market value has increased or decreased |
| Other recency of purchase | Recency of purchase in the other category |
| MT - Target Cartwheel Users | Vendor's Target Cartwheel Users ranks consumers based on their likelihood to use the Target Cartwheel app. |
| MT - Podcast: The Daily | This model, Podcast: The Daily ranks consumers upon the likelihood that they listen to The Daily podcast. |
| MT - Snack Bar/Granola Bar Brand Switchers | Vendor's Snack Bar/Granola Bar Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| Collectibles - dolls | Self-reported interest in collectibles - dolls |
| Dwelling type | Advantage-class property type categorization |
| Gifts for all recency of activity | Recency of purchase in the gifts for all recency of activity category |
| Verification date of household | Date at which household-level data was last verified |
| Perfect gifters recency of activity | Recency of purchase in the perfect gifters recency of activity category |
| Second mortgage interest rate | |
| Kitchen and bath quintile | Average dollars that were spent on the kitchen and bath category bucketed into 5 quintile groupings |
| Handyman hunters recency of activity | Recency of purchase in the handyman hunters recency of activity category |
| Handyman hunters recency of activity | Recency of purchase in the handyman hunters recency of activity category |
| Sports merchandise & activewear recency of purchase | Recency of purchase in the sports merchandise & activewear category |
| Uber donors recency of activity | Recency of purchase in the uber donors recency of activity category |
| Books recency of purchase | Recency of purchase in the books category |
| MT - Career Changers | Ranks consumers based upon their likelihood to change careers. |
| Verification date of person | Date at which individual-level data was last verified |
| Daily delivery deal lovers quintile | Average dollars that were spent on the daily delivery deal lovers category bucketed into 5 quintile groupings |
| Environmentally conscious recency of activity | Recency of purchase in the environmentally conscious recency of activity category |
| Beverages recency of purchase | Recency of purchase in the beverages category |
| Faithfully focused recency of activity | Recency of purchase in the faithfully focused recency of activity category |
| Effective year built | The first year the building was assessed with its current components |
| Kitchen and bath recency of purchase of activity | Recency of purchase in the kitchen and bath of activity category |
| Low ticket female apparel/acc. recency of purchase | Recency of purchase in the low ticket female apparel/acc. category |
| Wellness focused quintile | Average dollars that were spent on the wellness focused category bucketed into 5 quintile groupings |
| Environmentally conscious recency of activity | Recency of purchase in the environmentally conscious recency of activity category |
| Our animals our earth donors recency of activity | Recency of purchase in the our animals our earth donors recency of activity category |
| Mail order: home furnishing | Self-reported interest in mail order category - home furnishing |
| Modern/contemporary decor&gifts recency of purchase | Recency of purchase in the modern/contemporary decor&gifts category |
| Outdoor apparel and gear lovers recency of activity | Recency of purchase in the outdoor apparel and gear lovers recency of activity category |
| Liberated givers recency of activity | Recency of purchase in the liberated givers recency of activity category |
| My neighborhood my world recency of activity | Recency of purchase in the my neighborhood my world recency of activity category |
| Books - sports | Self-reported interest in books - sports |
| Low-ticket male apparel quintile | Average dollars that were spent on the low-ticket male apparel category bucketed into 5 quintile groupings |
| Male apparel recency of purchase | Recency of purchase in the male apparel category |
| Mid & high ticket male apparel recency of purchase | Recency of purchase in the mid & high ticket male apparel category |
| Trigger: number of credit cards | Number of Credit Cards in the household after trigger |
| Mid & high ticket male apparel recency of purchase | Recency of purchase in the mid & high ticket male apparel category |
| Wellness focused recency of activity | Recency of purchase in the wellness focused recency of activity category |
| Beauty and spa recency of purchase | Recency of purchase in the beauty and spa category |
| Living Area Square Feet (actual) | Indicates the square footage of the entire living area of the home (minus basement, garage, etc.) |
| Low to mid ticket home decor recency of purchase | Recency of purchase in the low to mid ticket home decor category |
| Project home renovation recency of activity | Recency of purchase in the project home renovation recency of activity category |
| Our animals our earth donors quintile | Average dollars that were spent on the our animals our earth donors category bucketed into 5 quintile groupings |
| Shoes recency of purchase | Recency of purchase in the shoes category |
| Mid ticket female apparel/acc. quintile | Average dollars that were spent on the mid ticket female apparel/acc. category bucketed into 5 quintile groupings |
| Exterior walls type | |
| Time for teaching kids recency of activity | Recency of purchase in the time for teaching kids recency of activity category |
| Time for teaching kids recency of activity | Recency of purchase in the time for teaching kids recency of activity category |
| Type of roof framing | |
| Card type: Sporting Goods | Sporting Goods credit card has been used for a transaction by an individual within the household |
| Other recency of purchase | Recency of purchase in the other category |
| Gifts for all recency of activity | Recency of purchase in the gifts for all recency of activity category |
| Property Lot Size in Acres (actual) | Acreage representing entire property; square footage of lot (43,560 square feet = 1 acre) |
| Basic needs donors recency of activity | Recency of purchase in the basic needs donors recency of activity category |
| Publishing kitchen & home quintile | Average dollars that were spent on the publishing kitchen & home category bucketed into 5 quintile groupings |
| Mid & high ticket male apparel quintile | Average dollars that were spent on the mid & high ticket male apparel category bucketed into 5 quintile groupings |
| High ticket female apparel/acc. recency of purchase | Recency of purchase in the high ticket female apparel/acc. category |
| State of property owner | |
| Fashion accessories and beauty recency of purchase | Recency of purchase in the fashion accessories and beauty category |
| Wise women shoppers recency of activity | Recency of purchase in the wise women shoppers recency of activity category |
| Other quintile | Average dollars that were spent on the other category bucketed into 5 quintile groupings |
| Activity - total offline dollars quintile | Total dollars that were spent on offline purchases within lifetime activity, bucketed into 5 quintile groupings |
| High ticket home decor quintile | Average dollars that were spent on the high ticket home decor category bucketed into 5 quintile groupings |
| Seasonality - winter ratio quintile | The proportion of all purchases occurring during the winter months divided by the total # of purchases over all months |
| Mid ticket female apparel/acc.recency of purchase | Recency of purchase in the mid ticket female apparel/acc.recency of purchase category |
| B2B training and publications recency of purchase | Recency of purchase in the b2b training and publications category |
| B2B office and corporate gifts recency of purchase | Recency of purchase in the b2b office and corporate gifts category |
| Sports - hunting - big game | Self-reported interest in sports - hunting - big game |
| Card type: Furniture | Furniture credit card has been used for a transaction by an individual within the household |
| Home decor recency of purchase of activity | Recency of purchase in the home decor of activity category |
| Tools & electronics recency of purchase | Recency of purchase in the tools & electronics category |
| Gifts for all quintile | Average dollars that were spent on the gifts for all category bucketed into 5 quintile groupings |
| Faith and health donors recency of activity | Recency of purchase in the faith and health donors recency of activity category |
| Cultural magazine fans recency of activity | Recency of purchase in the cultural magazine fans recency of activity category |
| Third mortgage amount assumed | |
| Music/videos recency of purchase | Recency of purchase in the music/videos category |
| High ticket home decor recency of purchase | Recency of purchase in the high ticket home decor category |
| Wealth resources | Estimate of value of savings and investments |
| B2B office and corporate gifts recency of purchase | Recency of purchase in the b2b office and corporate gifts category |
| Tools & electronics recency of purchase | Recency of purchase in the tools & electronics category |
| Target valuescore 2.0: bank card marketers | Estimated consumer marketing profitability for bank card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Likely to buy Domestic Vehicle | Ranks consumers based upon their likelihood to buy a domestic vehicle |
| Second mortgage rate type | |
| Liquid resources | Estimate of current cash savings |
| Investment resources | Estimate of financial and other investments |
| Target valuescore 2.0: auto finance marketers | Estimated consumer marketing profitability for automotive marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Female apparel - it's brand and fit recency of activity | Recency of purchase in the female apparel - it's brand and fit recency of activity category |
| Target valuescore 2.0: all marketers | Estimated consumer marketing profitability. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Target valuescore 2.0: all marketers | Estimated consumer marketing profitability. This modeled data is derived from credit behavior and leverages demographic and self-reported data. |
| Trigger: number of credit cards | Number of Credit Cards in the household after trigger |
| Niche switch trigger | New categorization in the Niches 4.0 scheme |
| Heating system category | The meta-category of the primary technology used to heat the house, hierarchical parent of Heating system type |
| Household level of education | Median attainment completed by adults in household age 18 or older |
| Sale transaction code | Property sale transaction type (e.g. Refinance, Resale, etc.) |
| Improvement type | |
| MT - Airline Upgraders | Vendor's Airline Upgraders model which ranks consumers based upon their likelihood to be willing to pay slightly more for an airline coach seat with more leg room (i.e. Delta Comfort or American Main Cabin Extra) at check-in. |
| Construction type | The material used in the construction of the building |
| Vehicle Performance Upgrades Customers | Ranks consumers based upon their likelihood to buy performance upgrades in the next 12 months |
| Vehicle First Seen Date 2 | The first date the vehicle owner and VIN were reported together |
| Target ValueScore 3.0 | Estimated consumer marketing profitability margin |
| Vehicle First Seen Date 3 | The first date the vehicle owner and VIN were reported together |
| Vehicle First Seen Date 5 | The first date the vehicle owner and VIN were reported together |
| Low/moderate income | True if a household qualifies as low or moderate income for their region under HUD guidelines. |
| Vehicle Fuel Type Code 3 | Code indicating the fuel type of the vehicle. |
| Mortgage Liability Tiers | Estimate of primary property mortgage with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| Target Income Index 4.0 | Reflects an index comparing a household's income to the average income for the county in which the household resides. [Average = 100] |
| Target Pre-Mover 3.0: Owner to Owner | Vendor's newest pre-mover model for current owners. This model predicts a household's likelihood to move in the next 3-5 months. |
| MeritScore Indicator | Indicator reflects if data is household inferred or area inferred. |
| Home Value Tiers | Estimated home market value for property. Utilizing newest combination of Government sourced and 3rd party sourced data to derive market value. When this data is missing a proprietary model is used to estimate the value based on protected-class limiting data. |
| Liquid Resources 2.0 | Current cash savings |
| Wealth Resources Tiers | Estimate of savings and investments with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| Presence of Vehicles in HH with 80,001+ Miles Driven | Presence of Vehicles in HH with 80,001+ Miles Driven |
| Vehicle Fuel Type Code 5 | Code indicating the fuel type of the vehicle. |
| Vehicle Last Seen Date 1 | The last date the vehicle owner and VIN were reported together |
| Vehicle Last Seen Date 2 | The last date the vehicle owner and VIN were reported together |
| Vehicle Make 4 | Make of vehicle 4 |
| Vehicle Make 5 | Make of vehicle 5 |
| Niches 4.0 | Current lifestyle categorization in the Niches 4.0 scheme |
| Birth Year - No Restricted Source (Enhanced) | Year of the person's birth date |
| Individual Exact Age - No Restricted Source (Enhanced) | Individual exact age |
| Affluents | Segments of the most affluent households in vendor data based upon key financial and census characteristics |
| MobilityScore | Vendor's PC-limiting pre-mover model for current owners. This model predicts a household's likelihood to move in the next 3-5 months. |
| Short Term Liability Tiers | Estimate of credit, auto loans, student loans and other loans with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| Discretionary Spending Income | Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. |
| Target Pre-Mover 3.0: Renter to Owner | Vendor's newest pre-mover model for current renters. This model predicts a household's likelihood to move in the next 3-5 months. |
| Propensity to Buy Luxury SUV | Vendor's Propensity to Buy Luxury SUV model ranks consumers based upon their propensity to buy a luxury SUV. |
| Propensity to buy Luxury Truck (Full-Size) | Ranks consumers based upon their likelihood to buy a luxury truck (full-size) |
| Propensity to buy Luxury Vehicle (SUV/Car/Import) | Ranks consumers based upon their likelihood to buy a luxury vehicle (SUV/car/import) |
| Propensity to buy Midsize SUV | Ranks consumers based upon their likelihood to buy a mid-size SUV |
| Propensity to Buy/Use an Autonomous vehicle | Ranks consumers based upon their likelihood to buy an autonomous vehicle. |
| Subscription Vehicle Purchasers | Ranks consumers based upon their likelihood to purchase a subscription vehicle. |
| Hobbies - Any - All | |
| Vehicle Class Code 1 | Class code of vehicle 1 |
| Vehicle Class Code 4 | Class code of vehicle 4 |
| Vehicle Class Code 6 | Class code of vehicle 6 |
| Vehicle First Seen Date 1 | The first date the vehicle owner and VIN were reported together |
| Vehicle First Seen Date 4 | The first date the vehicle owner and VIN were reported together |
| Vehicle First Seen Date 6 | The first date the vehicle owner and VIN were reported together |
| Vehicle Fuel Type Code 1 | Code indicating the fuel type of the vehicle. |
| Vehicle Fuel Type Code 4 | Code indicating the fuel type of the vehicle. |
| Vehicle Last Seen Date 3 | The last date the vehicle owner and VIN were reported together |
| Vehicle Last Seen Date 5 | The last date the vehicle owner and VIN were reported together |
| Vehicle Last Seen Date 6 | The last date the vehicle owner and VIN were reported together |
| Vehicle Make 1 | Make of vehicle 1 |
| Vehicle Manufacturing Code 1 | Code indicating the type of manufacturer of the vehicle. |
| Vehicle Manufacturing Code 2 | Code indicating the type of manufacturer of the vehicle. |
| MT - 5G Cable Switchers | Vendor's 5G Cable Switchers model ranks consumers based upon their likelihood to be 5G Cable Switchers. |
| Vehicle Service Indicator 3 | Person within the household that brought vehicle in for service. |
| Vehicle Style Code 1 | Code indicating the style of the vehicle. |
| Vehicle Style Code 2 | Code indicating the style of the vehicle. |
| Vehicle Style Code 4 | Code indicating the style of the vehicle. |
| Vehicle Style Code 6 | Code indicating the style of the vehicle. |
| Presence of Vehicles in HH w/a Last Seen Date 25-60 Months | Presence of Vehicles in HH w/a Last Seen Date 25-60 Months |
| Presence of Vehicles in HH with 40,001-80,000 Miles Driven | Presence of Vehicles in HH with 40,001-80,000 Miles Driven |
| MT - 401k Owners | Vendor's 401k Owner model ranks consumers based upon their likelihood to have a 401k. |
| MT - Air Freshener Brand Switchers | Vendor's Air Freshener Brand Switchers model which ranks consumers based upon their likelihood switch air freshener brands. |
| MT - Airbnb/VRBO Hosters | Vendor's Airbnb/VRBO Hoster model which ranks consumers based upon their likelihood to be Airbnb/VRBO hosts. |
| MT - Airbnb/VRBO Users | Vendor's Airbnb/VRBO User model which ranks consumers based upon their likelihood to be Airbnb/VRBO users. |
| MT - Airline Agent Help Seekers | Vendor's Airline Agent Help Seekers model ranks consumers based upon their likelihood to seek airline agent help. |
| Vehicle Service Indicator 2 | Person within the household that brought vehicle in for service. |
| Vehicle Service Indicator 4 | Person within the household that brought vehicle in for service. |
| Vehicle Service Indicator 5 | Person within the household that brought vehicle in for service. |
| Vehicle Style Code 3 | Code indicating the style of the vehicle. |
| Vehicle Style Code 5 | Code indicating the style of the vehicle. |
| Age of Most Recent Model Year Vehicle in HH | Age of Most Recent Model Year Vehicle in HH |
| MT - ACA Health Insurance Purchasers | Vendor's Affordable Healthcare Act Health Insurance Purchaser model which ranks consumers based upon their likelihood to have purchased health insurance via the ACA. |
| Mileage on Most Recent Model Year Vehicle in HH | Mileage on Most Recent Model Year Vehicle in HH |
| Months For Newest Vehicle in HH Btwn First/Last Dates | Months For Newest Vehicle in HH Btwn First/Last Dates |
| Months Since Last Seen Vehicle in HH was Last Seen | Months Since Last Seen Vehicle in HH was Last Seen |
| Months Since Most Recently Seen Vehicle in HH was Last Seen | Months Since Most Recently Seen Vehicle in HH was Last Seen |
| Number of Coupe 2 Door Vehicles in HH | Number of Coupe 2 Door Vehicles in HH |
| Number of Hatchback Vehicles in HH | Number of Hatchback Vehicles in HH |
| Number of Luxury Vehicles in HH | Number of Luxury Vehicles in HH |
| Number of Pickup Vehicles in HH | Number of Pickup Vehicles in HH |
| Number of Sedan Vehicles in HH | Number of Sedan Vehicles in HH |
| Number of Van Vehicles in HH | Number of Van Vehicles in HH |
| Number of Vehicles by Acura in HH | Number of Vehicles by Acura in HH |
| Number of Vehicles by Buick in HH | Number of Vehicles by Buick in HH |
| Number of Vehicles by Cadillac in HH | Number of Vehicles by Cadillac in HH |
| Number of Vehicles by Chevrolet in HH | Number of Vehicles by Chevrolet in HH |
| Number of Vehicles by Eagle in HH | Number of Vehicles by Eagle in HH |
| Number of Vehicles by Fuel Type Advanced in HH, e.g. Hybrid | Number of Vehicles by Fuel Type Advanced in HH, e.g. Hybrid |
| Number of Vehicles by General Motor Manufacturer in HH | Number of Vehicles by General Motor Manufacturer in HH |
| Number of Vehicles by High End Import Manufacturers in HH | Number of Vehicles by High End Import Manufacturers in HH |
| Number of Vehicles by Honda in HH | Number of Vehicles by Honda in HH |
| Presence of Vehicles in HH with 10,001-40,000 Miles Driven | Presence of Vehicles in HH with 10,001-40,000 Miles Driven |
| MT - Alcohol Delivery Consumers | Vendor's Alcohol Delivery Consumers model ranks consumers based upon their likelihood to receive Alcohol Deliveries. |
| MT - Amazon non-Prime Consumers | Vendor's Amazon non-Prime Customers model ranks consumers on the likelihood to have purchased from Amazon without being an Amazon Prime member. |
| MT - Amazon Prime Customers | Vendor's Amazon Prime Customers model which ranks consumers based upon their likelihood to be Amazon Prime customers. |
| MT - American Diner Enthusiasts | Vendor's American Diner Enthusiasts model which ranks consumers based upon their likelihood to be American Diner enthusiasts. |
| MT - Amusement Park Attendees | Vendor's Amusement Park Attendees model which ranks consumers based upon their likelihood attend amusement parks. |
| MT - Annuity Customers | Vendor's Annuity Customers model which ranks consumers based upon their likelihood to buy annuities. |
| MT - App Users | Vendor's App Users model which ranks consumers based upon their likelihood to use apps. |
| MT - Apparel Brand Buyers Focused on Return Policies | Vendor's Apparel Brand Buyers model which ranks consumers based upon their likelihood to buy apparel based on return policies. |
| MT - Apple Pay Users | Vendor's Apple Pay Consumers model which ranks consumers based upon their likelihood to be Apple Pay consumers. |
| MT - Apple Smart Phone Owners | Vendor's Apple Smartphone Owners model which ranks consumers based upon their likelihood to own Apple smartphones. |
| MT - Appliance Upgrade Purchasers | Vendor's Appliance Upgrade Purchasers model which ranks consumers based upon their likelihood to upgrade appliances. |
| MT - Art House Movie Enthusiasts | Vendor's Art House Movie Enthusiasts model which ranks consumers based upon their likelihood to attend art house movie venues. Model employs data. |
| MT - AT&T Cell Phone Customer | Vendor's AT&T Cell Phone Customer model ranks consumers based upon their likelihood to be an AT&T Cell Phone Customer |
| MT - ATV/3 Wheeler/Side by Side Owners | Ranks consumers based upon their likelihood to own these products. |
| MT - Auto Insurance - Agent Sold | Vendor's Auto Insurance - Agent Sold model which ranks consumers based upon their likelihood to have purchased auto insurance through an agent. |
| MT - Auto Insurance - Call Center Sold | Vendor's Auto Insurance - Call Center Sold model which ranks consumers based upon their likelihood to have purchased auto insurance through a call center. |
| MT - Auto Insurance - Self Serve Online Buyers | Vendor's Auto Insurance - Self Serve Online Buyers model which ranks consumers based upon their likelihood to purchase auto insurance online without the help of an agent. |
| MT - Auto Insurance Prem Loyalty Gifts Telematics Customers | Vendor's Auto Insurance Premium Discounts via Telematics model ranks consumers based upon their likelihood to purchase telematics for their vehicle to get auto insurance discounts. |
| MT - Auto Insurance Premium Discount via Telematics Customer | Vendor's Auto Insurance Premium Discounts via Telematics model ranks consumers based upon their likelihood to purchase telematics for their vehicle to get auto insurance discounts. |
| MT - Auto Loan Purchasers | Ranks consumers based upon their likelihood to require an auto loan in the next 12 months. |
| MT - Avid Book Readers | Vendor's Avid Book Readers model ranks consumers based upon their likelihood to read 3+ books/month. |
| MT - Beef Jerky Consumers | Vendor's Beef Jerky Consumers model which ranks consumers based upon their likelihood to be beef jerky consumers. |
| MT - BJ Wholesale Shoppers | Vendor's BJ's Wholesale Shoppers model which ranks consumers based upon their likelihood to shop at BJ's Wholesale. |
| MT - Brand Driven Home Cleaners | Vendor's Brand Driven Home Cleaners which ranks consumers based upon their likelihood to be brand driven when purchasing home cleaners. |
| MT - Brand Loyal Consumers | Vendor's Brand Loyal Consumers model which ranks consumers based upon their likelihood to be brand loyal. |
| MT - Brand Loyalists | Vendor's Brand Loyalists model ranks consumers based upon their likelihood to be choose a product based on brand over price. |
| MT - Branded Prescription Preference Consumers | Vendor's Branded Prescription Preference model which ranks consumers based upon their likelihood to prefer branded prescriptions. |
| MT - Breakfast Dining Enthusiasts | Vendor's Breakfast Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for breakfast. |
| MT - Breakfast Meat Brand Switchers | Vendor's Breakfast Meat Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Burial Insurance Purchaser | Vendor's Burial Insurance Purchaser model ranks consumers based upon their likelihood to have or plan to get Burial Insurance. |
| MT - Bus Commuters | |
| MT - Click to Cart - Pick Up Customers | Vendor's household model which ranks consumers based on their likelihood to use Click to Cart programs and Pick Up orders at grocery stores. |
| MT - Coca Cola Brand Switchers | Vendor's Coca Cola Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Coffee Brand Switchers | Vendor's Coffee Brand Switchers model which ranks consumers based upon their likelihood to switch coffee brands. |
| MT - Cold Cereal Brand Switchers | Vendor's Cold Cereal Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - College Football Enthusiasts | Ranks consumers based upon their likelihood to be college football enthusiasts. |
| MT - College Students | Ranks consumers based upon their likelihood to be college students. |
| MT - Community Bank Customer | Vendor's Community Bank Customer model ranks consumers based upon their likelihood to bank at a Community Bank |
| MT - Commuter Bike Owners | Vendor's Commuter Bike Owners model which ranks consumers based upon their likelihood to own a commuter bike. |
| MT - Consumer Cellular Switchers | Vendor's Consumer Cellular Switchers model which ranks consumers based upon their likelihood to switch to Consumer Cellular. |
| MT - Baby Formula Purchasers | Vendor's Baby Formula Purchasers model ranks consumers based upon their likelihood to purchase baby formula. |
| MT - Bargain Hotel Shoppers | Vendor's Bargain Hotel Shoppers model ranks consumers based upon their likelihood to belong to shop for hotels based upon price concessions. |
| MT - Bargain Shoppers | Vendor's Bargain Shoppers model ranks consumers based upon their likelihood to shop on sale or use coupons. |
| MT - Canned Soup Purchasers | Vendor's Canned Soup Purchasers model which ranks consumers based upon their likelihood to purchase canned soup. |
| MT - Catering - Pick Up Customers | Vendor's Catering - Pick Up Customers which ranks consumers based upon their likelihood to pick up catering orders. |
| MT - Master Cook | Vendor's Master Cook model ranks consumers based upon the likelihood they are skilled cooks that enjoy the experience of cooking. |
| MT - Mexican Dining Enthusiasts | Vendor's Mexican Dining Enthusiasts model which ranks consumers based upon their likelihood to be Mexican diners. |
| MT - Midmarket Whole Life Insurance Purchasers | Vendor's Midmarket Whole Life Insurance Purchaser model which ranks consumers based upon their likelihood to purchase whole life insurance. |
| MT - Mobile Gaming Enthusiasts | Vendor's Mobile Gaming Enthusiasts model which ranks consumers based upon their likelihood to be mobile game enthusiasts. |
| MT - Mobile Shopping List Users | Vendor's Mobile Shopping List Users ranks consumers based upon their likelihood to make a shopping list on their mobile phone. |
| MT - Baby Supplies Shoppers | Vendor's Baby Supplies Shoppers model ranks consumers based upon their likelihood to shop for baby supplies. |
| MT - Baseball Enthusiasts | Ranks consumers based upon their likelihood to plan to watch baseball for entertainment. |
| MT - Basketball Enthusiasts | Ranks consumers based upon their likelihood to plan to watch football for entertainment. |
| MT - Beer Brand Switchers | Vendor's Beer Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Book Readers | Vendor's Avid Book Readers model ranks consumers based upon their likelihood to read 3+ books/month. |
| MT - Brand Motivated Laundry Users | Vendor's Brand Motivated Laundry Users model ranks consumers based upon their likelihood to be brand motivated when purchasing laundry products. |
| MT - Budget Meal Planners | Vendor's Budget Meal Planners model which ranks consumers based upon their likelihood to plan their meal with budget in mind. |
| MT - Burger Diners | Vendor's Burger Diners model which ranks consumers based upon their likelihood to be burger diners. |
| MT - Business Traveler | Vendor's Business Traveler model ranks consumers based upon their likelihood to travel for business at least 11 days per year |
| MT - Buy Online Pick up In Store Consumers | Vendor's Buy Online Pick up In Store Consumers model which ranks consumers based upon their likelihood to buy online and pick up in store. |
| MT - Buy Online Return In Store Consumers | Vendor's Buy Online Return in Store Consumers model which ranks consumers based upon their likelihood to buy online and return in store. |
| MT - Cable Bundle (cable internet home phone) | Vendor's Cable Bundle model ranks consumers based upon their likelihood to purchase cable, internet and home phone from the same provider |
| MT - Cable Service Switchers | Vendor's Cable Service Switchers model ranks consumers based upon their likelihood to switch cable services. |
| MT - Cable TV Premium Subscribers | Vendor's Cable TV Premium Subscribers model which ranks consumers based upon their likelihood to have premium channel service (eg: NFL, HBO, Showtime). |
| MT - Calming App Users | Vendor's Calming App Users model which ranks consumers based upon their likelihood to use calming apps. |
| MT - Catering - Delivery Customers | Vendor's Catering - Delivery Customers which ranks consumers based upon their likelihood to have catering orders delivered. |
| MT - Certificates of Deposit Customers | Vendor's Certificates of Deposit Customers model which ranks consumers based upon their likelihood to have CDs. |
| MT - Chicken Dining Enthusiasts | Vendor's Chicken Dining Enthusiasts model which ranks consumers based upon their likelihood to choose chicken when dining out. |
| MT - Children's Causes Donors | Vendor's Children's Causes Donors model ranks consumers based upon their likelihood to donate to children's causes. |
| MT - Chinese Dining Enthusiasts | Vendor's Chinese Dining Enthusiasts model which ranks consumers based upon their likelihood to be Chinese diners. |
| MT - Chocolate Candy Brand Switchers | Vendor's Chocolate Candy Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Cigar/Pipe Enthusiasts | Ranks consumers based on their likelihood to be cigar/pipe enthusiast |
| MT - Clean Eating Dining Customers | Vendor's Clean Eating Dining Customers model ranks consumers based upon the likelihood to be clean eating diners. |
| MT - Click to Cart - Home Delivery Customers | Vendor's household model which ranks consumers based on their likelihood to use Click to Cart programs and have groceries delivered. |
| MT - Coffee Enthusiasts | Vendor's Coffee Enthusiasts model which ranks consumers based upon their likelihood to go to coffee houses/cafes and get coffee to go at least 3x a month. |
| MT - Conservative Causes Donors | Vendor's Conservative Causes Donors model which ranks consumers based upon their likelihood to donate to conservative causes. |
| MT - Conservative Investment Style Consumers | Vendor's Conservative Investment Style Consumers model ranks consumers based upon their likelihood to invest conservatively. |
| MT - Consistent Belief Causes Donors | Vendor’s Consistent Belief Causes Donor ranks consumers based upon their likelihood to donate regularly for belief-related purposes. |
| MT - Convenience Cook | Vendor's Convenience Cook model which ranks consumers based upon the likelihood that they are focused on preparing quick and easy meals. |
| MT - Cord Cutters | Vendor's Price Sensitive Cable Cord Cutters model which ranks consumers based upon their likelihood cut cable service because of price. |
| MT - Costco Shoppers | Vendor's Costco Shoppers model which ranks consumers based upon their likelihood to shop at Costco. |
| MT - Country Music Enthusiasts | Ranks consumers based upon their likelihood to plan to listen to country music for entertainment. |
| MT - Credit Card Revolvers | Vendor's Credit Card Revolvers model ranks consumers based upon their likelihood to revolve credit balances |
| MT - Debit Card Rewards Users | Vendor's Debit Card Rewards Users model ranks consumers based upon their likelihood to choose checking account if it earned Debit Card Rewards |
| MT - Democratic High Dollar Donors | Vendor's Democratic High Dollar Donors model ranks consumers based upon their likelihood to donate large amounts to Democratic efforts. |
| MT - Democratic Voter | Vendor's Democratic Voter model which ranks consumers based upon their likelihood to vote for the democratic party. |
| MT - Dining Out Ice Cream Eaters | Vendor's Dining Out Ice Cream Eaters model ranks consumers on their likelihood to purchase ice cream when dining out. |
| MT - Convenience Home Cleaners | Vendor's Convenience Cook model which ranks consumers based upon the likelihood that they are focused on preparing quick and easy meals. |
| Birth Month - No Restricted Source (Enhanced) | The month of birth |
| MT - Cough/Cold/Flu Remedy Brand Switchers | Vendor's Cough/Cold/Flu Remedy Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Craft Beer Enthusiasts | Vendor's Craft Beer Enthusiasts model which ranks consumers based upon their likelihood to consume craft beer. |
| MT - craigslist Purchasers | Vendor's craigslist Purchasers model ranks consumers based upon their likelihood to purchase items on craigslist. |
| MT - craigslist Sellers | Vendor's craigslist Sellers model ranks consumers based upon their likelihood to sell items on craigslist. |
| MT - Credit Card Attrition Households | Vendor's Credit Card Attrition Households model ranks consumers based upon their likelihood to pay off credit cards or carry zero balance on cards. |
| MT - Credit Card Balance Transfer Users | Vendor's Credit Card Balance Transfer Users model which ranks consumers based upon their likelihood to use a credit card to pay balances due on another credit card. |
| MT - Credit Union Member | Vendor's Credit Union Member model ranks consumers based upon their likelihood to belong to a Credit Union |
| MT - Cultural Arts / Events Attendees | Ranks consumers based upon their likelihood to attend cultural arts events. |
| MT - Debit Card User | Vendor's Debit Card User model ranks consumers based upon their likelihood to use a debit card |
| MT - Department Store Cosmetic Purchasers | Vendor's Department Store Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics from department stores. |
| MT - Dining Out Cookies Eaters | Vendor's Dining Out Cookies Eaters model ranks consumers on their likelihood to purchase cookies when dining out. |
| MT - Department Store Fragrance Purchasers | Vendor's Department Store Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrance from department stores. |
| MT - Deposit Customers | Vendor's Certificates of Deposit Customers model which ranks consumers based upon their likelihood to have CDs. |
| MT - Dining Out Dessert Eaters | Vendor's Dining Out Dessert Eaters model ranks consumers on their likelihood to purchase dessert when dining out. |
| MT - eBay Purchasers | Vendor's eBay Purchasers model ranks consumers based upon their likelihood to purchase items off eBay. |
| MT - Education Savings Plan Owners | Vendor's ESP Owner model which ranks consumers based upon their likelihood to have an ESP. |
| MT - Electric Bike Enthusiasts | Ranks consumers based upon their likelihood to be electric bike enthusiasts. |
| MT - Environmental Donors | Vendor's Environmental Donors model ranks consumers based upon their likelihood to donate to environmental causes. |
| MT - Environmentally Focused Household | Ranks consumers based upon their likelihood to practice environmentally aware habits. |
| MT - Financial/Health Newsletter Subscribers | Vendor's Financial Newsletter Subscriber model ranks consumers based upon their likelihood to subscribe to newsletters. |
| MT - Fine Dining Enthusiasts | Vendor's Fine dining Enthusiasts model which ranks consumers based upon their likelihood to go to fine dining restaurants 3x a week or more. |
| MT - Fitness Equipment Purchasers | Vendor's Fitness Equipment Purchasers model which ranks consumers based upon their likelihood to purchase fitness equipment. |
| MT - Gas Energy Consumers | Vendor's Gas Energy Consumers model which ranks consumers based upon their likelihood to consume gas energy. |
| MT - Gig Economy Employees | Vendor's Gig Economy Employees model which ranks consumers based upon their likelihood to be gig employed. |
| MT - Gluten Free Dining Customers | Vendor's Gluten Free Dining Customers model ranks consumers based on the likelihood to be gluten free diners. |
| MT - Gofundme Donors | Vendor's GoFundMe Donors model ranks consumers upon their likelihood to donate via GoFundMe. |
| MT - Graduate School Students | Vendor's Graduate School Students model which ranks consumers based upon their likelihood to be in graduate school. |
| MT - Greek/Middle Eastern Dining Enthusiasts | Vendor's Greek/Middle Eastern Dining Enthusiasts model which ranks consumers based upon their likelihood to be Greek/Middle Eastern diners. |
| MT - Grilled Chicken Sandwich Diners | Vendor's Grilled Chicken Sandwich Diners model which ranks consumers based upon their likelihood to purchase grilled chicken sandwiches. |
| MT - Dining Out Lemonade Drinkers | Vendor's Dining Out Lemonade Drinkers model ranks consumers on their likelihood to purchase lemonade when dining out. |
| MT - Dining Out Prefer Salad over Fries Eaters | Vendor's Dining Out Prefer Salad over Fries Eaters model ranks consumers on their likelihood to prefer a salad over fries when dining out. |
| MT - Donates to Cancer Causes | Vendor's Donates to Cancer Causes model ranks consumers based upon their likelihood to donate to cancer causes. |
| MT - Instagram Purchasers | Vendor's Instagram Purchasers model ranks consumers based upon their likelihood to be Instagram Purchasers. |
| MT - Intend to purchase 5G Service | Vendor's Intend to Purchase 5G Service model which ranks consumers based upon their likelihood to purchase 5G service. |
| MT - Interest Checking Preference Customers | Vendor's Targeting Interest Checking Preference Customers model which ranks consumers based upon their likelihood to choose a financial institution because of Interest Checking. |
| MT - Internet All the Time Consumers | Vendor's Internet All the Time Consumers model which ranks consumers based upon their likelihood to be Internet All the Time Consumers. |
| MT - Internet Connected Fitness Users | Vendor's Internet Connected Fitness Users model which ranks consumers based upon their likelihood to use internet connected fitness products. |
| MT - Internet Service Switchers | Vendor's Internet Service Switchers ranks consumers based upon their likelihood to switch internet service. |
| MT - Japanese Dining Enthusiasts | Vendor's Japanese Dining Enthusiasts model which ranks consumers based upon their likelihood to be Japanese diners. |
| MT - Latin Music Enthusiasts | Vendor's Latin Music Enthusiast model which ranks consumers based upon their likelihood to be prefer listening to Latin music relative to other types of music. |
| MT - Laundry New Product Seekers | Vendor's Laundry New Product Seekers model ranks consumers based upon their likelihood to be interested in and actively seek out new laundry products. |
| MT - Likely to be Labor Union Members | Vendor's Likely to be Labor Union Members model which ranks consumers based upon their likelihood to be a labor union member. |
| MT - Likely to have a Mortgage | Vendor's Likely Mortgage holder model ranks consumers based upon their likelihood to have a mortgage |
| MT - Likely to Travel to Europe | Vendor's Intend to Travel to Europe model which ranks consumers based upon their likelihood to travel to Europe. |
| MT - Likely to Travel to Las Vegas | Vendor's Likely to Travel to Las Vegas model which ranks consumers based upon their likelihood to travel to Las Vegas. |
| MT - Likely to Travel to the Caribbean | Vendor's Intend to Travel to the Caribbean model which ranks consumers based upon their likelihood to travel to the Caribbean. |
| MT - Dining Out Tea Drinkers | Vendor's Dining Out Tea Drinkers model ranks consumers on their likelihood to purchase tea when dining out. |
| MT - Dinner Dining Enthusiasts | Vendor's Dinner Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for dinner. |
| MT - Direct Media Preference Customers | Vendor's Direct Media Preference model ranks consumers based upon their likelihood to review media via postal mail. |
| MT - Direct to Brand Cosmetic Purchasers | Vendor's Direct to Brand Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics directly from brands. |
| MT - Direct to Brand Fragrance Purchasers | Vendor's Direct to Brand Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrances directly from brands. |
| MT - Discount Movie Enthusiasts | Vendor's Discount Movie Enthusiasts model which ranks consumers based upon their likelihood to attend discount movies. |
| MT - Dishwasher Detergent Brand Switchers | Vendor's Dishwasher Detergent Brand Switchers model which ranks consumers based upon their likelihood to switch Detergent Brands. |
| MT - Do it Yourselfer | Ranks consumers based upon their likelihood to complete their own moderate to large home improvements. |
| MT - Domestic Beer Enthusiasts | Vendor's Domestic Beer Enthusiasts model which ranks consumers based upon their likelihood to consume domestic beer. |
| MT - Donor via Brands Purchased | Vendor's Donor via Brands Purchased model which ranks consumers based upon their likelihood to purchase brands that partner for donations. |
| MT - DoorDash Dining Enthusiasts | Vendor's DoorDash Dining Enthusiasts model which ranks consumers based upon their likelihood to use DoorDash. |
| MT - eBay Sellers | Vendor's eBay Sellers model ranks consumers based upon their likelihood to be eBay Sellers. |
| MT - Employer Provided Health Insurance Policy Holders | Vendor's Employer Provided Health Insurance model ranks consumers based upon their likelihood to use health insurance benefits from their employers. |
| MT - Energy Drink Switchers | Vendor's Energy Drink Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Etsy Purchasers | Vendor's Etsy Purchasers model ranks consumers based upon their likelihood to be Etsy Purchasers. |
| MT - Extreme Fitness Enthusiasts | Vendor's Extreme Fitness Enthusiast model ranks consumers based upon their likelihood to participate in P90X, CrossFit or other fitness programs. |
| MT - Facebook Marketplace Purchasers | Vendor's Facebook Marketplace Purchasers model ranks consumers based upon their likelihood to be Facebook Marketplace Purchasers. |
| MT - Facebook Marketplace Sellers | Vendor's Facebook Marketplace Sellers model ranks consumers based upon their likelihood to be Facebook Marketplace Sellers. |
| MT - Faith Based Music Enthusiasts | Ranks consumers based upon their likelihood to plan to listen to spirital music for entertainment. |
| MT - Financial Advisor Customers | Vendor's Financial Advisor Customers model ranks consumers based upon their likelihood to use services of a Financial Advisor |
| MT - Financial Institution Shoppers | Vendor's Financial Institution Shoppers model ranks consumers based upon their likelihood to switch financial institutions in less than one year |
| MT - Flavored Drink Purchasers | Vendor's Flavored Drink Purchasers model which ranks consumers based upon their likelihood to be Flavored Drink Purchasers. |
| MT - Flood Insurance Customers | Vendor's Flood Insurance Customers model ranks consumers based upon their likelihood to be Flood Insurance Customers. |
| MT - Football Enthusiasts | Ranks consumers based upon their likelihood to be college football enthusiasts. |
| MT - Free Streaming Enthusiasts | Vendor's Free Streaming Enthusiasts model which ranks consumers based upon their likelihood to use free streaming services. |
| MT - Frequent Mobile Purchasers | Vendor's Frequent Mobile Purchaser model which ranks consumers based upon their likelihood to make purchases via their mobile phone. |
| MT - Frequent Movie Enthusiasts | Vendor's Frequent Movie Enthusiasts model which ranks consumers based upon their likelihood to attend movies. |
| MT - Frequent Online Music Purchasers | Vendor's Online Music Purchaser model ranks consumers based upon their likelihood to purchase music online. |
| MT - Fresh Food Delivery Consumers | Vendor's Fresh Food Delivery Consumers model ranks consumers based upon their likelihood to have fresh food delivered. |
| MT - Fresh Food Seekers | Vendor's Fresh Food Seekers model which ranks consumers based upon their likelihood to see out fresh food. |
| MT - Fried Fish Sandwich Diners | Vendor's Fried Fish Sandwich Diners model which ranks consumers based upon their likelihood to be fried fish diners. |
| MT - Grocery Store App Users | Vendor's Grocery Store App Users model ranks consumers based upon their likelihood to use grocery apps when they shop. |
| MT - Grubhub Dining Enthusiasts | Vendor's Grubhub Dining Enthusiasts model which ranks consumers based upon their likelihood to use Grubhub. |
| MT - Hard Lemonade Drinkers | Vendor's Hard Lemonade Drinkers model ranks consumers based upon their likelihood to drink hard lemonade. |
| MT - Hard Tea Drinkers | Vendor's Hard Tea Drinkers model ranks consumers based upon their likelihood to drink hard tea. |
| MT - Heavy Low Fat Food Buyers | Vendor's Heavy Low Fat Food Buyers model which ranks consumers based upon their likelihood to purchase low fat food. |
| MT - Heavy Gluten Free Food Buyers | Vendor's Heavy Gluten Free Food Buyers model which ranks users based upon their likelihood to purchase gluten free foods. |
| MT - Floral Fragrance Notes Enthusiasts | Vendor's Floral Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with floral notes. |
| MT - Food Truck Consumers | Vendor's Food Truck Consumers model which ranks consumers based upon their likelihood to purchase from food trucks. |
| MT - Football Entertainers | Ranks consumers based upon their likelihood to be football entertainers. |
| MT - Frequent ATM Customers | Vendor's Frequent Debit/ATM Card Users model ranks consumers based upon their likelihood to use Debit/ATM Cards 16+ times per month |
| MT - Frequent Online Movie Viewers | Vendor's Online Movie Viewer model ranks consumers based upon their likelihood to access movies online. |
| MT - Frequent Takeout Food HH | Vendor's Frequent Takeout Food Households model which ranks consumers based upon their likelihood to frequently purchase food for takeout. |
| MT - Fresh Fragrance Notes Enthusiasts | Vendor's Fresh Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with fresh notes. |
| MT - Frozen Food Brand Switchers | Vendor's Frozen Food Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Fruit Alcoholic Beverage Drinkers | Vendor's Fruit Alcoholic Beverage Drinkers model ranks consumers based upon their likelihood to drink fruit alcoholic beverages. |
| MT - Gamers | Vendor's Gamer model which ranks consumers based upon their likelihood to participate in online gaming. |
| MT - Gaming Enthusiasts - non-Mobile Devices | Vendor's Gaming Enthusiasts - non-Mobile Devices model which ranks consumers based upon their likelihood to be gaming enthusiasts on non-Mobile devices. |
| MT - Green Product Purchasers | Vendor's Green Product Purchasers model ranks consumers based upon their likelihood to purchase or seek products that are non toxic, energy and water-efficient, and harmless to the environment. |
| MT - Gym Members | Vendor's Gym Members model which ranks consumers based upon their likelihood to belong to a gym. |
| MT - Hair Color Purchasers | Vendor's Hair Color Purchasers model ranks consumers based upon their likelihood to purchase hair color. |
| MT - Hair Color Purchasers - Blonde | Vendor's Blonde Hair Color Purchasers model ranks consumers based upon their likelihood to purchase blonde hair color. |
| MT - Hair Color Purchasers - Red | Vendor's Red Hair Color Purchasers model ranks consumers based upon their likelihood to purchase red hair color. |
| MT - Hard Cider Enthusiasts | Vendor's Hard Cider Enthusiasts model which ranks consumers based upon their likelihood to consume hard cider. |
| MT - Hard Seltzer Enthusiasts | Vendor's Hard Seltzer Enthusiasts model which ranks consumers based upon their likelihood to consume hard seltzer. |
| MT - Health Insurance through Labor Union | Vendor's Health insurance through Labor Unions ranks consumers based upon their likelihood to have health insurance through a labor union. |
| MT - Healthy Cereals Purchasers | Vendor's Healthy Cereals Purchasers model which ranks consumers based upon their likelihood to purchase healthy cereals. |
| MT - Heavy Cleaner | Vendor's Heavy Cleaner usage model ranks consumers based upon their likelihood be heavy cleaners. |
| MT - Grocery Store Frequenters | Vendor's Grocery Store Frequenters model ranks consumers based upon their likelihood to shop frequently at grocery stores. |
| MT - Hair Color Purchasers - Brown | Vendor's Brown Hair Color Purchasers model ranks consumers based upon their likelihood to purchase brown hair color. |
| MT - High Dollar Belief Causes Donor | Vendor's High Dollar Belief Causes Donor vmodel ranks consumers based on their likelihood to donate over $500 annually to religious non-profit organizations. |
| MT - High Dollar Other Causes (non-Religious) Donor | Vendor's High Dollar Other Causes model ranks consumers based upon their likelihood to donate more than $500 to non-religious causes. |
| MT - Home Remodelers | Vendor's Home Remodelers model which ranks consumers based upon their likelihood to do home remodeling projects. |
| MT - Home Warranty Purchasers | Vendor's Home Warranty Purchaser model which ranks consumers based upon their likelihood to purchase a home warranty in the next 12 months. |
| MT - Hot Tub/Spa/Jacuzzi Owners | Vendor's Hot Tub/Spa/Jacuzzi Owners model which ranks consumers based upon their likelihood to own a hot tub/spa/jacuzzi. |
| MT - Hotel Loyalty Program Members | Vendor's Hotel Loyalty Program Member model ranks consumers based upon their likelihood to belong to one or more hotel member programs. |
| MT - Household Cleaning Products Brand Switchers | Vendor's Household Cleaning Products Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Identity Theft Protection Purchasers | Vendor's Identity Theft protection purchasers model which ranks consumers based upon their likelihood to have purchased an Identity Theft protection plan. |
| MT - Impulse Purchasers | Vendor's Impulse Purchasers model ranks consumers based upon the likelihood they are to purchase off list items during in-store shopping. |
| MT - In the Market to Get a Home Loan | Vendor's In the Market to Get a Home Loan model ranks consumers based upon their likelihood to purchase a home in next 12 months. |
| MT - Inflation Indexed Consumers | Vendor's Inflation Indexed Consumers model which ranks consumers based upon their likelihood to be inflation indexed. |
| MT - Instagram Users | Vendor's Instagram Users model which ranks consumers based upon their likelihood to use Instagram. |
| MT - Insurance for Loan Products Purchasers | Vendor's Insurance for Loan Products Purchasers model which ranks consumers based upon their likelihood purchase insurance for loans. |
| MT - Insurance Switcher | Vendor's Insurance Switcher model ranks consumers based upon their likelihood to switch insurance providers |
| MT - Intend to Purchase a Samsung mobile device | Vendor's Intend to Purchase a Samsung Mobile Device model which ranks consumers based upon their likelihood to purchase a Samsung Mobile Device. |
| MT - Intend to Travel to Las Vegas | Vendor's Intend to Travel to Las Vegas model which ranks consumers based upon their likelihood to travel to Las Vegas. |
| MT - International Traveler | Vendor's International Traveler model ranks consumers based upon their likelihood to conduct international travel |
| MT - Heavy Coupon Users | Vendor's Heavy Coupon Users model ranks consumers based upon their likelihood to be active coupon clippers and redeemers. |
| MT - Heavy Fiber Focused Food Buyers | Vendor's Heavy Fiber Focused Food Buyers model ranks consumers based upon their likelihood to purchase heavy fiber focused food. |
| MT - High-end Shoppers | Vendor's High-end Shopper model ranks consumers based upon their likelihood to shop in high-end stores (specialty or department) such as Coach or Nordstrom's. |
| MT - Hockey Enthusiasts | Vendor's Hockey Enthusiast model ranks consumers based upon their likelihood to be interested in watching hockey for entertainment. |
| MT - Home Entertainers | Vendor's Home Entertainers model which ranks consumers based upon their likelihood to entertain at home. |
| MT - Home Gym Owners | Vendor's Home Gym Owners model which ranks consumers based upon their likelihood to have home gyms. |
| MT - Hot Dog Diners | Vendor's Hot Dog Diners model which ranks consumers based upon their likelihood to be hot dog diners. |
| MT - Hybrid Work Seekers | Vendor's Hybrid Work Seekers model ranks consumers based upon their likelihood to be hybrid work seekers. |
| MT - Import Beer Enthusiasts | Vendor's Import Beer Enthusiasts model which ranks consumers based upon their likelihood to consume import beer. |
| MT - Intermittent Fasters | Vendor's Intermittent Fasters model which ranks consumers based upon their likelihood to be Intermittent Fasters. |
| MT - Lending Customers | Vendor's Lending Customers model ranks consumers based upon their likelihood to choose FI for lending options (loan rates) |
| MT - Liberal Causes Donors | Vendor's Liberal Causes Donor model which ranks consumers based upon their likelihood to donate. |
| MT - Likely to Cruise Alaska | Vendor's Intend to Travel to Cruise Alaska model which ranks consumers based upon their likelihood to travel to cruise to Alaska. |
| MT - Likely to Cruise Canada | Vendor's Likely to Cruise Canada model which ranks consumers based upon their likelihood to travel to cruise Canada. |
| MT - Likely to Travel to the Mediterranean | Vendor's Intend to Travel to the Mediterranean model which ranks consumers based upon their likelihood to travel to the Mediterranean. |
| MT - Likely to Use an Investment Broker | Vendor's Likely to Use an Investment Broker model which ranks consumers based upon their likelihood to use this type of broker. |
| MT - Likely Voters | Vendor's Likely Voter model which ranks consumers based upon their likelihood to vote in the next election. |
| MT - International: Wireless or Landline Customers | Vendor's Intl Wireless or Landline customer model which ranks consumers based upon their likelihood to have this service. |
| MT - Internet Research Preference Customers | Vendor's Internet Research Preference model ranks consumers based upon their likelihood to review media via searches online. |
| MT - Italian Dining Enthusiasts | Vendor's Italian Dining Enthusiasts model which ranks consumers based upon their likelihood to be Italian diners. |
| MT - Job Switchers | Vendor's Job Switchers model ranks consumers based upon their likelihood to switch jobs. |
| MT - Label Readers | Vendor's Label Reader model ranks consumers based upon their likelihood to read product labels. |
| MT - Light Beer Drinkers | Vendor's Light Beer Drinkers model ranks consumers based upon their likelihood to drink light beer. |
| MT - Likely Cruiser | Vendor's Likely Cruiser model ranks consumers based upon their likelihood to take cruises |
| MT - Likely Mortgage Refinancers | Vendor's Mortgage Refinancers model ranks consumers based upon their likelihood to refinance their mortgage |
| MT - Likely to Travel to Asia | Vendor's Intend to Travel to Asia model which ranks consumers based upon their likelihood to travel to Asia. |
| MT - Low-end Mattress Purchasers | Vendor's Low-end Mattress Purchasers model which ranks consumers based upon their likelihood to purchase low end mattresses. |
| MT - Lunch Dining Enthusiasts | Vendor's Lunch Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for lunch. |
| MT - Meal Combo Consumers | Vendor's Meal Combo Customers model ranks consumers based upon their likelihood to purchase meal combos at restaurants. |
| MT - Medicare Advantage Plan Purchasers | Vendor's Medicare Advantage Plan Purchaser model which ranks consumers based upon their likelihood to purchase Medicare Advantage Plan. |
| MT - Medicare Plan D Prescription Drug (Health) Purchaser | Vendor's Medicare Plan D Purchaser model ranks consumers based upon their likelihood to plan to get Plan D prescription drug coverage. |
| MT - Men's Cosmetics Purchasers | Vendor's Men's Cosmetics Purchasers model ranks consumers based upon their likelihood to be Men's Cosmetics Purchasers. |
| MT - Mens Big and Tall Apparel Customers | Vendor's Men's Big and Tall model ranks consumers based upon their likelihood be Men's Big and Tall households |
| MT - Mid Dollar Donors | Vendor's Mid Dollar Donors model ranks consumers based upon their likelihood to be Mid Dollar Donors. |
| MT - Midmarket Term Life Insurance Purchasers | Vendor's Midmarket Term Life Insurance model which ranks consumers based upon their likelihood to purchase Midmarket Term Life Insurance. |
| MT - Miller Lite Switchers | Vendor's Miller Light Switchers model ranks consumers based upon their likelihood to switch to Miller Light. |
| MT - Liquor Enthusiasts | Vendor's Liquor Enthusiasts model which ranks consumers based upon their likelihood to consume liquor. |
| MT - Live Music Concert Attendees | Vendor's Live Music Concert attendees model which ranks consumers based upon their likelihood to attend live music events. |
| MT - Long Road Trip Takers | Vendor's Long Road Trip Takers model which ranks consumers based upon their likelihood to take long road trips. |
| MT - Loungewear Enthusiasts | Vendor's Loungewear Enthusiasts model which ranks consumers based upon their likelihood to purchase loungewear. |
| MT - Low Carb Diet Dining Customers | Vendor's Low Carb Diet Dining Customers model ranks consumers based on their likelihood to be low carb diners. |
| MT - Loyal Financial Institution Customers | Vendor's Loyal Financial Institution Customers model ranks consumers based upon their likelihood to be loyal to their FI (more than 5 years) |
| MT - Long Term Care Insurance | Vendor's Long Term Care Insurance model ranks consumers based upon their likelihood to buy long term care insurance. |
| MT - Low Dollar Donors | Vendor's Low Dollar Donors model ranks consumers based upon their likelihood to be Low Dollar Donor. |
| MT - Low Interest Credit Card User | Vendor's low interest credit card model ranks consumers based upon their likelihood to use this type of credit card |
| MT - Low Sodium Consumers | Vendor's Low Sodium Consumers model ranks consumers based upon their likelihood to have low sodium diets. |
| MT - Meal Planners | Vendor's Budget Meal Planners model which ranks consumers based upon their likelihood to plan their meal with budget in mind. |
| MT - Meatless Preference Consumers | Vendor's Meatless Preference Consumers model which ranks consumers based upon their likelihood to prefer meatless products. |
| MT - Medicaid Potential Qualified Household | Vendor's Medicaid Potential Qualified HH model which ranks consumers based upon their likelihood to have purchased health insurance via the ACA. |
| MT - Medicare Dual Eligible Household | Vendor's Medicare Dual Eligible HH model which ranks consumers based upon their likelihood to be eligible for both Medicare and Medicaid. |
| MT - Medicare Supplement Insurance Purchasers | Vendor's Medicare Supplement Insurance Purchaser model ranks consumers based upon their likelihood to buy Medicare supplement plans. |
| MT - Men's Fragrance Purchasers | Vendor's Men's Fragrance Purchasers model ranks consumers based upon their likelihood to be Men's Fragrance Purchasers. |
| MT - Mobile Browsers | Vendor's Mobile Browser model which ranks consumers based upon their likelihood to research products via their mobile phone. |
| MT - Multi-Policy Insurance Owners | Vendor's Multi-Policy Insurance Owner model ranks consumers based upon their likelihood to have home and auto policies with same company. |
| MT - Multi-Retailer Shoppers | Vendor's Multi-Retailer Shopper model ranks consumers based upon their likelihood of going to multiple retailers to execute their shopping list and fulfil shopping trip needs. |
| MT - National Bank Customer | Vendor's National Bank Customer model ranks consumers based upon their likelihood to bank at a National Bank |
| MT - Natural Cheese Slices Brand Switchers | Vendor's Natural Cheese Slices Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Natural Product Personal Care Product Users | Vendor's Natural Product Personal Care Product Users ranks consumers based upon their likelihood to pay price premium for natural personal care products. |
| MT - Natural Shredded Cheese Brand Switchers | Vendor's Natural Shredded Cheese Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Mobile Phone Focused Consumers | Vendor's Mobile Phone Focused Consumers model which ranks consumers based upon their likelihood to be mobile phone focused consumers. |
| MT - Mobile Phone Service Switchers | Vendor's Mobile Phone Service Switchers model which ranks consumers based upon their likelihood to switch mobile phone services. |
| MT - Monitored Home Security System Owners | Vendor's Monitored Home Security System Owners model which ranks consumers based upon their likelihood to own home security systems. |
| MT - Motorized Watercraft Owners | Vendor's Motorized Watercraft Owners model which ranks consumers based upon their likelihood to own motorized watercraft. |
| MT - Mountain Bike Owners | Vendor's Mountain Bike Owners model ranks consumers on their likelihood to own a Mountain Bike. |
| MT - Movie Loyalty Program Members | Vendor's Movie Loyalty Program Members model which ranks consumers based upon their likelihood to belong to movie loyalty programs. |
| MT - Online - Pick Up Restaurant Customers | Vendor's Online - Pick Up Restaurant Customers model ranks consumers on their likelihood to order food online and pick up in the restaurant. |
| MT - NASCAR Enthusiasts | Vendor's NASCAR Enthusiast model which ranks consumers based upon their likelihood to be interested in NASCAR. |
| MT - New Entrepreneurs | Vendor's New Entrepreneurs model ranks consumers based upon their likelihood to be new entrepreneurs. |
| MT - New Luxury Vehicle Purchasers | Vendor's New Luxury Vehicle Purchasers model which ranks consumers based upon their likelihood to have purchased a new luxury vehicle. |
| MT - New Roof Customers | Vendor's New Roof Customers ranks consumers on their likelihood to have purchased a new roof for home in the last 3 years |
| MT - Non-Beef Jerky Consumers | Vendor's Non-Beef Jerky Consumers model which ranks consumers based upon their likelihood to be non-beef jerky consumers. |
| MT - One-Stop Shoppers | Vendor's One-Stop Shoppers model ranks consumers based upon the likelihood to primarily shop at one retailer for each shopping trip. |
| MT - Online Magazine/Newspaper Subscribers | Vendor's Online Magazine Subscriber model ranks consumers based upon their likelihood to subscribe online. |
| MT - Online Personal Care Product Buyers | Vendor's Online Personal Care Product Buyers model ranks consumers based upon their likelihood to purchase or interested in purchasing personal care products online. |
| Short Term Liability 2.0 | Credit cards, other loan, auto loan, student loan |
| MT - New non-Luxury Vehicle Purchasers | Vendor's New non-Luxury Vehicle Purchasers model which ranks consumers based upon their likelihood to have purchased a new non-luxury vehicle. |
| MT - New Product Seekers - Food and Drink | Vendor's New Product Seekers - Food and Drink model which ranks consumers based upon their likelihood to try new food and drinks. |
| MT - Non-401k Mutual Fund Investors | Vendor's Non-401k Mutual Fund Investors model ranks consumers based upon their likelihood to invest in non-401k mutual funds |
| MT - Non-401k Stocks/Bonds Investors | Vendor's Non 401k Stocks/Bonds Investors model ranks consumers based upon their likelihood to invest in non-401k stocks/bonds |
| MT - Non-Motorized Watercraft Owners | Vendor's Non-Motorized Watercraft Owners model which ranks consumers based upon their likelihood to own non-motorized watercraft. |
| MT - Nutritional Health Bar Brand Switchers | Vendor's Nutritional Health Bar Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - On Demand Movie Subscribers | Vendor's On-Demand Movie Subscriber model which ranks consumers based upon their likelihood to access movies from Hulu-Plus or Netflix. |
| MT - On-the-Go Food/Drink Consumers | Vendor's On-the-Go Food/Drink Consumers model which ranks consumers based upon their likelihood to eat food and drink on the go. |
| MT - On-the-Go Snackers (Snack Food) | Vendor's On-the-Go Snackers (Snack Food) model which ranks consumers based upon their likelihood to eat snack food on the go. |
| MT - Online - Delivery Restaurant Customers | Vendor's Online - Delivery Restaurant Customers ranks consumers on their likelihood to order food online and have it delivered. |
| MT - Online Hotel Deal Seekers | Vendor's Online Hotel Deal Seekers model ranks consumers based upon their likelihood to see online hotel deals. |
| MT - Online Hotel Upgraders | Vendor's Online Hotel Upgraders model ranks consumers based upon their likelihood to see online hotel upgrades. |
| MT - Online Insurance Buyer | Vendor's Insurance Buyer model ranks consumers based upon their likelihood to purchase auto or homeowners insurance online |
| MT - Online Laundry Product Buyers | Vendor's Online Laundry Product Buyers model ranks consumers based upon their likelihood to purchase or be interested in purchasing laundry product online. |
| MT - Online Pet Food Buyers | Vendor's Online Pet Food Buyers model ranks consumers based upon their likelihood to purchase or interested in purchasing pet food online. |
| MT - Online Pharmacy Shoppers | Vendor's Online Pharmacy Shoppers model ranks consumers based upon their likelihood to shop at pharmacies online. |
| MT - Online Savings User | Vendor's Online Savings model ranks consumers based upon their likelihood to use an online savings account |
| MT - Organic Product Purchasers | Vendor's Organic Product Purchasers model ranks consumers based upon their likelihood to seek products made from organic raw materials and organic certification. |
| MT - Paid Streaming Enthusiasts | Vendor's Paid Streaming Enthusiasts model which ranks consumers based upon their likelihood to pay for streaming services. |
| MT - Paper Shopping List Users | Vendor's Paper Shopping List Users ranks consumers based upon their likelihood to make and use paper list when shopping. |
| MT - Pasta Brand Switchers | Vendor's Pasta Brand Switchers model ranks consumers based upon their likelihood to switch pasta brands. |
| MT - PayPal Users | Vendor's PayPal Users model which ranks consumers based upon their likelihood to use PayPal. |
| MT - Personal Care New Product Seekers | Vendor's Personal Care New Product Seeker model ranks consumers based upon their likelihood to be interested in and actively seek out new personal care products. |
| MT - Personal Traveler | Vendor's Personal Traveler model ranks consumers based upon their likelihood to engage in personal travel at least 11 days per year |
| MT - Pet Owners | Vendor's Pet Owner model which ranks consumers based upon their likelihood to own a pet. |
| MT - Pets Are Family | Vendor's Pets Are Family model ranks consumers based upon their likelihood that their pet is treated as family member (in photos, birthday celebrations, goes to spa). |
| MT - Premium Natural Home Cleaners | Vendor's Premium Natural Home Cleaners ranks consumers based upon their likelihood to be willing to pay premium price for natural home cleaning products. |
| MT - RV Trip Takers | Vendor's RV Trip Takers model which ranks consumers based upon their likelihood to take RV trips. |
| MT - Satellite Bundle (satellite i-net home or wireless) | Vendor's Satellite Bundle model ranks consumers based upon their likelihood to purchase satellite and internet and at least one of home or wireless phone services from the same provider |
| MT - Satellite Radio Subscribers | Vendor's Satellite Radio Subscribers model ranks consumers based upon their likelihood to subscribe to satellite radio. |
| MT - Scent Seekers | Vendor's Scent Seekers ranks consumers based upon their likelihood to seek product with scents across categories. |
| MT - Second Homeowners | Vendor's Snow Birds model which ranks consumers based upon their likelihood to have more than on residence. |
| MT - Self-Insured Dental Customers | Vendor's Self-Insured Dental Customer model which ranks consumers based upon their likelihood to have purchased this insurance. |
| MT - Skiing/Snowboarding Enthusiasts | Vendor's Skiing/Snowboarding Enthusiasts model which ranks consumers based upon their likelihood to own skis/snowboards. |
| MT - Smart Home Customers | Vendor's Smart Home Customers model ranks consumers based upon their likelihood to be smart home customers. |
| MT - Online Transactor | Vendor Targeting's Online Transactor model which ranks consumers based upon their likelihood to transact online. |
| MT - Opening Weekend Movie Enthusiasts | Vendor's Opening Weekend Movie Enthusiasts model which ranks consumers based upon their likelihood to attend movies on opening weekend. |
| MT - Organic Food Purchasers | Vendor's Organic Food Purchasers model ranks consumers based upon their likelihood to seek food made from organic raw materials and organic certification. |
| MT - Other Direct Delivery Dining Enthusiasts | Vendor's Other Direct Delivery Dining Enthusiasts model which ranks consumers based upon their likelihood to use other direct delivery companies. |
| MT - Pasta Sauce Purchasers | Vendor's Pasta Sauce Purchasers model which ranks consumers based upon their likelihood to purchase pasta sauce. |
| MT - Paycheck to Paycheck Consumers | Vendor's Paycheck to Paycheck Consumers model ranks consumers based upon their likelihood to live paycheck to paycheck. |
| MT - Pet Adopters | Vendor's Pet Adopters model ranks consumers based upon their likelihood to be Pet Adopters. |
| MT - Pet Insurance Purchasers | Vendor's Pet Insurance Purchasers model ranks consumers based upon their likelihood to purchase pet insurance. |
| MT - Pinterest Purchasers | Vendor's Pinterest Purchasers model ranks consumers based upon their likelihood to be Pinterest Purchasers. |
| MT - Plan to Purchase Home Security Systems | Vendor's Plan to Purchase Home Security Systems model which ranks consumers based upon the likelihood to purchase a security system in the next 12 months. |
| MT - Podcast: Crime Junkie | This model, Podcast: Crime Junkie ranks consumers upon the likelihood that they listen to the Crime Junkie podcast. |
| MT - Podcast: Morbid: A True Crime | This model, Podcast: Morbid: A True Crime ranks consumers upon the likelihood that they listen to Morbid: A True Crime podcast. |
| MT - Podcast: My Favorite Murder | This model, Podcast: My Favorite Murder ranks consumers upon the likelihood that they listen to the My Favorite Murder podcast. |
| MT - Sleep Solutions | Vendor's Sleep Solutions model ranks consumers based upon their likelihood to suffer from lack of sleep. |
| MT - Term Life | Vendor's Midmarket Term Life Insurance model which ranks consumers based upon their likelihood to purchase Midmarket Term Life Insurance. |
| MT - Podcast: The Ben Shapiro Show | This model, Podcast: The Ben Shapiro Show ranks consumers upon the likelihood that they listen to The Ben Shapiro show podcast. |
| MT - Pool Owners | Vendor's Pool Owners model which ranks consumers based upon their likelihood to be pool owners. |
| MT - Pre-Shop Planners | Vendor's Pre-Shop Planners ranks consumers based upon their likelihood they are spending time researching and planning trips prior to going to the store. |
| MT - Price Driven Home Cleaners | Price sensitive and low cost home cleaning product users |
| MT - Price Matchers | Vendor's Price Matchers ranks consumers based upon their likelihood match prices across retailers. |
| MT - Pro Football Enthusiasts | Vendor's Pro Football Enthusiasts model which ranks consumers based upon their likelihood to be pro football enthusiasts. |
| MT - Protected - Buy Now Pay Later Consumers | Vendor's Protected - Buy Now Pay Later Consumers model which ranks consumers based upon their likelihood to buy now and pay later. |
| MT - Protected - Likely Mortgage Refinancers | Vendor's Protected - Likely Mortgage Refinancers model ranks consumers based upon their likelihood to refinance their mortgage. |
| MT - Protected - Likely to Have a Mortgage | Vendor's Protected - Likely to Have a Mortgage model ranks consumers based upon their likelihood to have a mortgage. |
| MT - Public Transportation Users | Vendor's household model which ranks consumers based on their likelihood to regularly use public transportation (eg: trains, bus). |
| MT - Quick Service Restaurant Enthusiasts | Vendor's Quick Service Restaurant Enthusiasts model which ranks consumers based upon their likelihood to go to quick service restaurants 3x a week or more. |
| MT - Quick Shop at Walmart or Target | Vendor's Quick Shop at Walmart or Target ranks consumers based upon their likelihood to quick shop at Walmart or Target. |
| MT - Red Wine Enthusiasts | Vendor's Red Wine Enthusiasts model which ranks consumers based upon their likelihood to consume red wine. |
| MT - Refrigerated Lunch Meat Brand Switchers | Vendor's Registered Lunch Meat Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Republican High Dollar Donors | Vendor's Republican High Dollar Donors model ranks consumers based upon their likelihood to donate large amounts to Republican efforts. |
| MT - Restaurant App Users | Vendor's Restaurant App Users model which ranks consumers based upon their likelihood to use a restaurant app. |
| MT - Retail Texters | Vendor's Retail Texter model ranks consumers based upon their likelihood to open text messages from retailers. |
| MT - Podcast: The Joe Rogan Experience | This model, Podcast: The Joe Rogan Experience ranks consumers upon the likelihood that they listen to The Joe Rogan Experience podcast. |
| MT - Premium Natural Personal Care Product Users | Vendor's Premium Natural Personal Care Product Users ranks consumers based upon their likelihood to be willing to pay premium price for natural personal care products. |
| MT - Prepaid Card Owners | Vendor's Prepaid Card Owners model which ranks consumers based upon their likelihood to be aware of and currently use prepaid cards. |
| MT - Prepaid Phone Card/Prepaid Phone Plan Users | Vendor's Prepaid Phone Card/Prepaid Phone Plan Users model which ranks consumers based upon their likelihood to be prepaid phone card/prepaid phone plan users. |
| MT - Price Motivated Laundry Product Users | Vendor's Price Motivated Laundry Product users ranks consumers based upon their likelihood to be price sensitive to low cost laundry products. |
| MT - Price Sensitive Cable Cord Cutters | Vendor's Price Sensitive Cable Cord Cutters model which ranks consumers based upon their likelihood cut cable service because of price. |
| MT - Private Label Shopper | Vendor's Private Label Shopper ranks consumers based upon their likelihood to purchase private label brands. Note: Private Label is often called retail brands or store brands. |
| MT - Pro Wrestling (WWE) Enthusiasts | Vendor's Pro Wrestling (WWE) Enthusiasts model ranks consumers based upon their likelihood to be pro wrestling enthusiasts. |
| MT - Proactive Health Managers | Vendor's Likely to be Proactive Health Managers model which ranks consumers based upon their likelihood to proactively manage their health. |
| MT - Professional Sports Events Attendees | Vendor's Professional Sports Events model which ranks consumers based upon their likelihood to attend these events. |
| MT - Protected - Credit Card Revolvers | Vendor's Protected - Credit Card Revolvers model ranks consumers based upon their likelihood to revolve credit balances. |
| MT - Protected - In the Market to Get a Home Loan | Vendor's Protected - In the Market to Get a Home Loan model ranks consumers based upon their likelihood to purchase a home in next 12 months. |
| MT - Protected - Inflation Indexed Consumers | Vendor's Protected - Inflation Indexed Consumers model which ranks consumers based upon their likelihood to be inflation indexed. |
| MT - Protected - Lending Customers | Vendor's Protected - Lending Customers model ranks consumers based upon their likelihood to choose FI for lending options (loan rates). |
| MT - Smart TV Owners | Vendor's Smart TV Owners model which ranks consumers based upon their likelihood to own a smart TV. |
| MT - Uber/Lyft Users | Vendor's household model which ranks consumers based on their likelihood to use a private ride-sharing service. |
| MT - Protected - Likely to Open a Checking Account | Vendor's Protected -Likely to Open a Checking Account model which ranks consumers based upon their likelihood to open a checking account. |
| MT - QSR Cash Customers | Vendor's QSR Cash Customers model ranks consumers based upon their likelihood to pay cash at QSRs. |
| MT - Quantum Upgrade Customers | Vendor's Quantum Upgrade Customer model ranks consumers based upon their likelihood to require greater than 50 meg storage upgrades via internet plans. |
| MT - Recommerce Purchasers - Apparel | Vendor's Recommerce Purchasers model which ranks consumers based upon their likelihood to be purchase apparel via recommerce. |
| MT - Recommerce Purchasers - Furniture | Vendor's Recommerce Purchasers model which ranks consumers based upon their likelihood to be purchase furniture via recommerce. |
| MT - Reddit Users | Vendor's Reddit Users model which ranks consumers based upon their likelihood to use Reddit. |
| MT - Renters and Auto Insurance Joint Policy Holders | Vendor's Auto Insurance - Ranks consumers based upon their likelihood to hold a joint insurance policy for home and auto. |
| MT - Replacement Appliance Purchasers | Vendor¿s Replacement Appliance Purchasers model which ranks consumers based upon their likelihood to purchase replacement appliances. |
| MT - Republican Voter | Vendor's Republican Voter model which ranks consumers based upon their likelihood to vote for the republican party. |
| MT - Restaurant Gift Card Purchasers | Vendor's Restaurant Gift Card Purchasers model which ranks consumers based upon their likelihood to purchase restaurant gift cards. |
| MT - Retailer Circular Readers | Vendor's Retailer Circular Readers ranks consumers based upon their likelihood to have researched trips by reviewing newspaper or digital circulars. |
| MT - Scooter Enthusiasts | Vendor's Scooter Enthusiasts model which ranks individuals based upon their likelihood to use a scooter. |
| MT - Self Pay Health Insurance | Vendor's Self Pay Health Insurance model ranks consumers based upon their likelihood to purchase insurance on their own. |
| MT - Senior Living Searchers | Vendor's household model which ranks consumers based upon their likelihood to be looking for senior living arrangements for themselves or parents. |
| MT - Smart Phone User | Vendor's Smart Phone model ranks consumers based upon their likelihood to use a smart phone |
| Number of Vehicles by Lincoln in HH | Number of Vehicles by Lincoln in HH |
| MT - Retailer Email Subscribers | Vendor's Retailer Email Subscribers ranks consumers based upon their likelihood to subscribe to retailer emails. |
| MT - Retired but Still Working | Vendor's 'Retired' but Still Working model which ranks consumers based upon the likelihood to still be employed post-retirement. |
| MT - Rewards Card - Cash Back User | Vendor's cash rewards credit card model ranks consumers based upon their likelihood to use this type of credit card. |
| MT - Rewards Card - Other User | Vendor's non-cash rewards credit card (airline points, discounts) model ranks consumers based upon their likelihood to use this type of credit card |
| MT - Road Bike Owners | Vendor's Road Bike Owners model ranks consumers based upon their likelihood to own a road bike. |
| MT - Romance Readers | Vendor's Romance Readers model ranks consumers based upon their likelihood to be romance readers. |
| MT - RV Purchasers | Vendor's RV Purchasers model which ranks consumers based upon their likelihood to take RV trips. |
| MT - Soccer Enthusiasts | Vendor's Soccer Enthusiast model which ranks consumers based upon their likelihood to be interested in watching soccer on tv. |
| MT - Social Media Ad Influenced Purchasers | Vendor's Social Media Ad Influenced Purchasers model which ranks consumers based upon their likelihood to make purchases because they were influenced by a social media ad. |
| MT - Social Media Preference Customers | Vendor's Social Media Preference model ranks consumers based upon their likelihood to review media via social networks. |
| MT - Socially Active on Facebook - Brand Likers | Vendor's Socially Active on Facebook - Brand Likers model ranks consumers based upon their likelihood to like numerous brands on Facebook. |
| MT - Socially Active on Pinterest | Vendor's Socially Active on Pinterest model which ranks consumers based upon their likelihood to use Pinterest daily. |
| MT - Socially Active on Twitter | Vendor's Socially Active on Twitter model which ranks consumers based upon their likelihood to use Twitter daily. |
| MT - Vehicle DIY'rs | Vendor's Vehicle DIY'rs model which ranks consumers based upon their likelihood to always do their own vehicle maintenance/repairs. |
| MT - Soft Drinks Brand Switchers | Vendor's Soft Drinks Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Spirits Brand Switchers | Vendor's Spirits Brand Switchers model which ranks consumers based upon their likelihood to switch brands. |
| MT - Stock-Up at Grocery Stores | Vendor's Stock-Up at Grocery Stores ranks consumers based upon their likelihood to be a shopper that completes larger dollar sales trips at traditional grocery stores. Mode . |
| MT - Stock-Up at Walmart | Vendor's Stock-Up at Walmart ranks consumers based upon their likelihood to be a shopper that completes larger dollar sales trips at Walmart stores. |
| MT - Snack Cheese Purchasers | Vendor's Snack Cheese Purchasers model which ranks consumers based upon their likelihood to purchase snack cheese. |
| MT - Social Media Donors | Vendor's Social Media Donors model ranks consumers based upon their likelihood to donate via social media. |
| MT - Socially Active on Facebook | Vendor's Socially Active on Facebook model ranks consumers based upon their likelihood to use Facebook with 100+ contacts. |
| MT - Socially Active on Facebook - Category Recommenders | Vendor's Socially Active on Facebook - Category Recommenders model ranks consumers based upon their likelihood to recommend numerous categories on Facebook. |
| MT - Solar Roofing Interest | Vendor's Solar Roofing Interest model which ranks consumers based upon their likelihood to be interested in solar roofing. |
| MT - Specialty Bike Owners | Vendor's Specialty Bike Owners model which ranks consumers based upon their likelihood to own a specialty bike. |
| MT - Specialty Store Cosmetic Purchasers | Vendor's Specialty Store Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics from specialty stores. |
| MT - Specialty Store Fragrance Purchasers | Vendor's Specialty Store Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrances from specialty stores. |
| MT - Sports Readers | Vendor's Sports Reader model which ranks consumers based upon their likelihood to read sports books/magazines. |
| MT - Sprint Cell Phone Customer | Vendor's Sprint Cell Phone Customer model ranks consumers based upon their likelihood to be a Sprint Cell Phone Customer |
| MT - Stock-Up Shoppers | Vendor's Stock-Up Shoppers ranks consumers based upon their likelihood to complete larger shopping trips to fill-up on items and stock their pantries. |
| MT - Store Gift Card Purchasers | Vendor's Store Gift Card Purchasers model which ranks consumers based upon their likelihood to purchase store gift cards. |
| MT - Streaming and Cable Subscribers | Vendor's Streaming and Cable Subscribers model which ranks consumers based upon their likelihood stream and subscribe to cable. |
| MT - Student Loan Customers | Vendor's Student Loan Customer which ranks consumers based upon their likelihood to have a student loan. |
| MT - Sub Sandwich Diners | Vendor's Sub Sandwich Diners model which ranks consumers based upon their likelihood to be sub sandwich diners. |
| MT - Subscr or Auto Shipment - Cloth & Accessories Customers | Vendor's Subscription or Auto Shipment-Clothing and Accessories model ranks consumers based upon their likelihood to be subscribers. |
| MT - Subscr or Auto Shipment - Food or Beverage Customers | Vendor's Subscription or Auto Shipment-Food or Beverage model ranks consumers based upon their likelihood to be subscribers. |
| MT - Subscr or Auto Shipment - Personal Care Customers | Vendor's Subscription or Auto Shipment-Personal Care model ranks consumers based upon their likelihood to be subscribers. |
| MT - Subscr or Auto-shipment Customers | Have current subscriptions to magazines and/or books |
| MT - Sugar Free Foods/Beverages Purchasers | Vendor's Sugar Free Foods/Beverages Purchasers model which ranks consumers based upon their likelihood to be Sugar Free Foods/Beverages Purchasers. |
| MT - Sustainer Donors | Vendor's Sustainer Donors model ranks consumers based upon their likelihood to be Sustainer Donors. |
| MT - Swing Voters | Vendor's Swing Voters model which ranks consumers based upon their likelihood to vote based on general party views rather than being aligned with a specific party for all elections. |
| MT - T-Mobile Cell Phone Customer | Vendor's T-Mobile Cell Phone Customer model ranks consumers based upon their likelihood to be a T-Mobile Cell Phone Customer |
| MT - Tablet Owners | Vendor's Tablet Owner model ranks consumers based upon their likelihood to own tablets such as the iPad. |
| MT - Technology Driven Consumers | Vendor's Technology Driven Consumers model which ranks consumers based upon their likelihood to be technology driven consumers. |
| MT - Technology Early Adopters | Vendor's Technology Early Adopters model ranks consumers based upon their likelihood to invest in new technology. |
| MT - Tele-Medicine Consumers | Vendor's Tele-Medicine Consumers model which ranks consumers based upon their likelihood to use tele-medicine. |
| MT - Thai Dining Enthusiasts | Vendor's Thai Dining Enthusiasts model which ranks consumers based upon their likelihood to be Thai diners. |
| MT - TikTok Users | Vendor's TikTok Users model ranks consumers based upon their likelihood to use the social media platform, TikTok. |
| MT - Timeshare Owners | Vendor's Timeshare Owner model ranks consumers based upon their likelihood to belong to own timeshares. |
| MT - Traditional Department Store Purchasers | Vendor's Traditional Department Store Purchasers model which ranks consumers based upon their likelihood to be Traditional Department Store Purchasers. |
| MT - TV Enthusiasts | Vendor's TV Enthusiasts model ranks consumers based upon their likelihood to be TV Enthusiasts. |
| MT - Uber Eats Dining Enthusiasts | Vendor's Uber Eats Dining Enthusiasts model which ranks consumers based upon their likelihood to use Uber Eats. |
| MT - UBI Purchaser | Vendor's UBI (Usage Based Insurance) Purchaser model ranks consumers based upon their likelihood to plan to get Usage Based Insurance based on vehicle mileage. |
| MT - Underbanked Consumers | Vendor's household model which ranks consumers based on their likelihood to be underbanked and have very limited or zero credit. |
| MT - Uninsured for Health | Vendor's Uninsured for Health model ranks consumers based upon their likelihood to need additional insurance |
| MT - University Donors | Vendor's University Donors model which ranks consumers based upon their likelihood to donate to universities. |
| MT - Unscented Product Seekers | Vendor's Unscented Product Seekers ranks consumers based upon their likelihood to seek unscented products across categories. |
| MT - Podcast Enthusiasts | Vendor's Podcast Enthusiasts model ranks consumers upon their likelihood to be podcast enthusiasts. |
| MT - Venmo Users | Vendor's Venmo Users model which ranks consumers based upon their likelihood to be Venmo users. |
| MT - Veteran Donors | Vendor's Veteran Donors model ranks consumers based upon their likelihood to donate to veterans causes. |
| MT - Walmart Enthusiast | Vendor's Walmart Enthusiast model ranks consumers based upon their likelihood to be a loyal Walmart shopper. |
| MT - Weather Prepared Consumers | Vendor's Weather Prepared Consumers model ranks consumers based upon their likelihood to be Weather Prepared Consumers. |
| MT - Weekly Online Bankers | Vendor's Weekly Online Bankers model ranks consumers based upon their likelihood to bank online at least weekly |
| MT - WFH Seekers | Vendor's WFH seekers model ranks consumers based upon their likelihood to be WFH seekers. |
| MT - What's On Sale Shoppers | Vendor's What's On Sale Shoppers ranks consumers based upon their likelihood to play what to buy based on what is on sale and will not purchase products unless on-sale. |
| MT - Wired Service Customers | Vendor's Wired Service Customer model which ranks consumers based upon their likelihood to have wired service. |
| MT - Women's Cosmetics Purchasers | Vendor's Women's Cosmetics Purchasers model ranks consumers based upon their likelihood to be Women's Cosmetics Purchasers. |
| MT - Womens Plus Size Apparel Customers | Vendor's Women's Plus Size model ranks consumers based upon their likelihood be women's plus size households |
| MT - Woody Fragrance Notes Enthusiasts | Vendor's Woody Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with woody notes. |
| MT - Work for Small Company Offering Health Insurance | Vendor's Work for Small Company Offering Health Insurance model ranks consumers based upon their likelihood to be self employed or work for a small company that offers insurance. |
| MT - Yoga/Pilates Enthusiast | Vendor's Yoga/Pilates Enthusiasts model which ranks consumers based upon their likelihood to do yoga/pilates. |
| MT - Zoo/Aquarium Members | Vendor's Zoo/Aquarium Members model ranks consumers based upon their likelihood to be Zoo or Aquarium Members. |
| MT - Upcoming Retirees 50-64 | Vendor's Upcoming Retiree model which ranks consumers based upon their likelihood to retire at age 50-64 in the next 12 months. |
| MT - Upcoming Retirees-65 and Older | Vendor's Upcoming Retiree model which ranks consumers based upon their likelihood to retire at age 65 and older in the next 12 months. |
| MT - Vacation Spenders | Vendor's Vacation Spender model ranks consumers based upon their likelihood to spend $4000+ annually on personal vacations. |
| MT - Verizon Cell Phone Customer | Vendor's Verizon Cell Phone Customer model ranks consumers based upon their likelihood to be a Verizon Cell Phone Customer |
| MT - Veterinarian Influenced Pet Owners | Vendor's Veterinarian Influenced Pet Owners ranks consumers based upon their likelihood to follow veterinarian recommendations for pet food. |
| MT - Vitamin Supplement Brand Switchers | Vendor's Vitamin Supplement Brand Switchers model which ranks consumers based upon their likelihood to take vitamin supplements. |
| MT - VOIP Landline Customers | Vendor's VOIP Landline model which ranks consumers based upon their likelihood to have this service. |
| MT - Wearable Technology Users | Vendor's Wearable Technology Users model which ranks consumers based upon their likelihood to wear technological devices. |
| MT - Web and Brick & Mortar Viewer/Online Purchasers | Vendor's Web and Brick & Mortar Viewer/Online Purchaser model ranks consumers based upon their likelihood to first surf the web and look at products in stores and then make purchases in online. |
| MT - WeChat Users | Vendor's WeChat Users model ranks consumers based upon their likelihood to use WeChat. |
| MT - Wedding Shoppers | Vendor's Wedding Shoppers model ranks consumers based upon their likelihood to shop for weddings. |
| MT - Wellness Households (Health) | Vendor's Wellness Household model ranks consumers based upon their likelihood to exercise on a regular basis, go to a doctor regularly, eat organic/healthy food diets and have an interest in natural foods. |
| MT - White Wine Enthusiasts | Vendor's White Wine Enthusiasts model which ranks consumers based upon their likelihood to consume white wine. |
| MT - Whole Life | Vendor's Midmarket Whole Life Insurance Purchaser model which ranks consumers based upon their likelihood to purchase whole life insurance. |
| Likely to purchase Same Manufacturer | Ranks consumers based upon their likelihood to purchase their next vehicle from the same manufacturer |
| MT - Wired Line Video Connectors | Vendor's Wired Line Video Connector model ranks consumers based upon their likelihood to plan to own a Wired Line Video Connector. |
| MT - Women's Fragrance Purchasers | Vendor's Women's Fragrance Purchasers model ranks consumers based upon their likelihood to be Women's Fragrance Purchasers. |
| Months Since Newest Vehicle in HH was Last Seen | Months Since Newest Vehicle in HH was Last Seen |
| Number of Vehicles by Oldsmobile in HH | Number of Vehicles by Oldsmobile in HH |
| MT - Brand Motivated Personal Care Product Users | Vendor's Brand Motivated Personal Care Products model ranks consumers based upon their likelihood to be brand motivated when purchasing personal care products. |
| MT - Corporate Partnership Donors | Vendor's Corporate Partnership Donors model ranks consumers based on their likelihood to donate via corporate partnerships. |
| MT - Real Ingredient Cook | Vendor's Real Ingredient Cook model ranks consumers based upon their likelihood to cook ingredients that take additional preparation work (buy lettuce vs. bagged salad). |
| MT - Investment/Trust Banking Preference Customers | Vendor's Investment/Trust Banking Preference Customers model ranks consumers based upon their likelihood to choose a financial institution because of investment/trust options |
| MT - Oriental Fragrance Notes Enthusiasts | Vendor's Oriental Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with Oriental notes. |
| MT - Online Travel Agency Airfare Purchasers | Vendor's Online Travel Agency Airfare Purchasers model ranks consumers based upon their likelihood to purchase travel via an online agency. |
| MT - Plant Based Dining Customers | Vendor's Plant Based Dining Customers model ranks consumers based on their likelihood to be plant based diners. |
| MT - Pizza Dining Enthusiasts | Vendor's Pizza Dining Enthusiasts model which ranks consumers based upon their likelihood to be Pizza Dining enthusiasts. |
| MT - Postmates Dining Enthusiasts | Vendor's Postmates Dining Enthusiasts model which ranks consumers based upon their likelihood to use Postmates. |
| MT - Protected - Credit Card Balance Transfer Users | Vendor's Protected -Credit Card Balance Transfer Users model which ranks consumers based upon their likelihood to use a credit card to pay balances due on another credit card. |
| MT - Regional Bank Customer | Vendor's Targeting's Regional Bank Customer model which ranks consumers based upon their likelihood to bank at a Regional Bank. |
| MT - RV Renters | Vendor's RV Renters model which ranks consumers based upon their likelihood to rent RVs. |
| MT - Visa/Amex Card Gift Card Purchasers | Vendor's Visa/Amex Card Gift Card Purchasers model which ranks consumers based upon their likelihood to purchase Visa/Amex gift cards. |
| MT - Snapchat Users | Vendor's Snapchat Users model which ranks consumers based upon their likelihood to use Snapchat. |
| MT - Traditional Cable/Pay TV Service Customers | Vendor's Traditional Pay TV Service Customer model which ranks consumers based upon their likelihood to have traditional Pay TV service. |
| MT - Senior Caregivers | Vendor¿s household model which ranks consumers based on their likelihood to be or plan to be a senior caregiver or purchase/plan for senior caregiving services. |
| Income Tiers 2.0 | Modeled household income with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| MT - Train/Subway Commuters | Vendor's Train/Subway Commuters model which ranks consumers based upon their likelihood to be train/subway commuters. |
| Number of Cars in Household | Number of Cars in Household |
| Home Sale Price | Home sale price (actual value) at time of purchase |
| Advantage Target Narrow Band Income 4.0 | |
| Income Tiers Indicator 2.0 | Modeled household income with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data. |
| Second mortgage deed type | |
| Cooling system type | The technology used to cool the house |
| Niches 5.0 | Current lifestyle categorization in the Niches 5.0 scheme |
| first_purchase | |
| Building Area Sqft | The Building Square Footage that can most accurately be used for assessments or comparables (e.g., Living, Adjusted, Gross) |
| Roof Shape | Type of roof shape (e.g., Gambrel, Gable, Flat, Mansard) |
| Baths Rounded Whole Numbers | Total number of Bathrooms in whole numbers (e.g., a home containing 2 1/2 baths would have the number 3 stored in this field as, three actual rooms have been designated for this purpose). (e.g., 200, 300, 400) |
| Year Home Built | A(n) INT64 column with 99% unalikeability and 57% nulls. |
| Roof Material Type | A categorical STRING column with 13 categories and 75% nulls. |