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Understanding Opensend Reconnect Iterable Metrics: Full Breakdown with Examples
Opensend Reconnect provides deep visibility into customer journeys by tracking user behavior across devices and browsers. Below are the seven core Reconnect metrics, their definitions, and example data
📱 1. Opensend Reconnect Device Profile Detected
What it means:
This event is triggered when a user is identified and added to the Reconnect identity pool via the Opensend integration. It enables cross-device and cross-browser tracking for both Shopify and non-Shopify clients.
Example data:
{
"page_title": "OIR Demonstration",
"page_location": "https://hoa.Opensend.co/products",
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.0 Safari/605.1.15",
"user_ip": "193.42.0.124",
"user_geolocation": "Chicago, IL"
}
👁️ 2. Opensend Reconnect Viewed Page
What it means:
Triggered when a page is viewed by a Reconnect-identified user. Available only for Shopify clients or those who have implemented the event via the Opensend SDK.
Example data:
{
"page_title": "3D Luminous Colored Wooden World Map",
"page_url": "https://shopify-test-app.com/collections/3d-luminous-colored-wooden-world-map",
"client_details": {
"page_title": "3D Luminous Colored Wooden World Map",
"page_location": "https://shopify-test-app.com.com/collections/3d-luminous-colored-wooden-world-map",
"user_agent": "Mozilla/5.0 (Linux; Android 9; KFTRPWI) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/138.0.7204.244 Safari/537.36",
"user_ip": "173.92.185.33",
"user_geolocation": "Matthews, NC"
}
}
👀 3. Opensend Reconnect Viewed Product
What it means:
Fired when a Reconnect-identified user views a product page. This metric is exclusive to Shopify clients or those who have implemented the event via the Opensend SDK.
Example data:
{
"cart_id": "CART ID",
"cart_url": "https://www.shopify-test-app.com/cart",
"currency": "USD",
"items": [
{
"image_url": "https://www.shopify-test-app.com/cdn/shop/files/136ea3f1_1bda.jpg?v=1753411900",
"item_brand": "Everland",
"item_category": "Apparel & Accessories",
"item_category2": "Clothing",
"item_category3": "Activewear",
"item_category4": "Activewear Sweatshirts & Hoodies",
"item_category5": "Sweatshirts",
"item_collection": "Women's Clothing & Accessories",
"item_collection2": "Women 2019s Sweaters & Cardigans",
"item_collection3": "Women's New on Sale Clothing",
"item_collection4": "Women's Black Friday Sale",
"item_collection5": "Fall Edit 001",
"item_id": "7592873918550",
"item_list": "Women's Clothing & Accessories",
"item_list2": "Women 2019s Sweaters & Cardigans",
"item_list3": "Women's New on Sale Clothing",
"item_list4": "Women's Black Friday Sale",
"item_list5": "Fall Edit 001",
"item_name": "The Air Alpaca",
"item_variant": "42484216135766",
"price": 96,
"quantity": 1,
"url": "https://www.shopify-test-app.com/products/womens-air-alpaca"
}
],
"value": 96,
"item_ids": [
"7592873918550"
],
"item_names": [
"The Air Alpaca"
],
"item_brands": [
"Everland"
],
"item_categories": [
"Activewear",
"Activewear Sweatshirts & Hoodies",
"Apparel & Accessories",
"Clothing",
"Sweatshirts"
],
"item_variants": [
"42484216135766"
],
"item_collections": [
"All Products",
"Cleaner Chemistry",
"Cleaner Fashion",
"Fall Edit 001",
"Transitional Sweaters",
"Women's Alpaca Sweaters",
"Women's Black Friday Sale",
"Women's Clothing & Accessories",
"Women's Crew Sweaters"
],
"item_lists": [
"All Products",
"Cleaner Chemistry",
"Cleaner Fashion",
"Fall Edit 001",
"Transitional Sweaters"
],
"item_prices": [
96
],
"item_quantities": [
1
],
"item_urls": [
"https://www.shopify-test-app.com/products/womens-air-alpaca"
],
"item_image_urls": [
"https://www.shopify-test-app.com/cdn/shop/files/136ea3f1_1bda.jpg?v=1753411900"
],
"client_details": {
"page_location": "https://www.shopify-test-app.com/products/womens-air-alpaca",
"page_title": "Women Air Alpaca",
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Safari/537.36",
"user_geolocation": "Tacoma, WA",
"user_ip": "174.21.1.157"
}
}
📦 4. Opensend Reconnect Viewed Collection
What it means:
Triggered when a collection page is viewed by a Reconnect-identified user. Available only for Shopify clients or those who have implemented the event via the Opensend SDK.
Example data:
{
"item_list_id": "305455136930",
"item_list_name": "Round Wood Dining Tables",
"items": [
{
"image_url": "//shopify-app-test.com/cdn/shop/files/2800306000-150__1.jpg?v=1754596357",
"item_brand": "Plank+Beam",
"item_category": "Uncategorized",
"item_id": "8141784907938",
"item_name": "Classic Round Dining Table - 47",
"item_variant": "43929951666338",
"price": 199,
"url": "https://shopify-app-test.com/products/classic-solid-wood-round-dining-table",
"item_collection": "Furniture",
"item_collection2": "Ready to Ship",
"item_collection3": "Dining Tables, Chairs + Benches",
"item_collection4": "Classic Furniture",
"item_collection5": "All Products",
"item_list": "Furniture",
"item_list2": "Ready to Ship",
"item_list3": "Dining Tables, Chairs + Benches",
"item_list4": "Classic Furniture",
"item_list5": "All Products",
},
{
"image_url": "//shopify-app-test.com/cdn/shop/files/2400306000-007__1.jpg?v=1764965880",
"item_brand": "Plank+Beam",
"item_category": "Uncategorized",
"item_id": "8372499480738",
"item_name": "Contour Round Dining Table - 47",
"item_variant": "44613531730082",
"price": 259,
"url": "https://shopify-app-test.com/products/contour-solid-wood-round-dining-table",
"item_collection": "Bestsellers on Sale",
"item_collection2": "Furniture",
"item_collection3": "Ready to Ship",
"item_collection4": "Dining Tables, Chairs + Benches",
"item_collection5": "All Products",
"item_list": "Bestsellers on Sale",
"item_list2": "Furniture",
"item_list3": "Ready to Ship",
"item_list4": "Dining Tables, Chairs + Benches",
"item_list5": "All Products",
},
{
"image_url": "//shopify-app-test.com/cdn/shop/files/3500306000-010__1.jpg?v=1762383912",
"item_brand": "Plank+Beam",
"item_category": "Uncategorized",
"item_id": "8592713285794",
"item_name": "Lido Round Dining Table - 38",
"item_variant": "45263197634722",
"price": 299,
"url": "https://shopify-app-test.com/products/lido-round-dining-table-38in-966mm",
"item_collection": "Furniture",
"item_collection2": "Ready to Ship",
"item_collection3": "Dining Tables, Chairs + Benches",
"item_collection4": "All Products",
"item_collection5": "Solid Wood Dining Tables",
"item_list": "Furniture",
"item_list2": "Ready to Ship",
"item_list3": "Dining Tables, Chairs + Benches",
"item_list4": "All Products",
"item_list5": "Solid Wood Dining Tables",
},
{
"image_url": "//shopify-app-test.com/cdn/shop/files/3500307000-010__1.jpg?v=1745349068",
"item_brand": "Plank+Beam",
"item_category": "Uncategorized",
"item_id": "8592713351330",
"item_name": "Lido Round Dining Table - 47",
"item_variant": "45263197503650",
"price": 369,
"url": "https://shopify-app-test.com/products/lido-round-dining-table-47",
"item_collection": "Furniture",
"item_collection2": "Ready to Ship",
"item_collection3": "Dining Tables, Chairs + Benches",
"item_collection4": "All Products",
"item_collection5": "Solid Wood Dining Tables",
"item_list": "Furniture",
"item_list2": "Ready to Ship",
"item_list3": "Dining Tables, Chairs + Benches",
"item_list4": "All Products",
"item_list5": "Solid Wood Dining Tables",
},
{
"image_url": "//shopify-app-test.com/cdn/shop/files/2900305000-170__1.jpg?v=1762499537",
"item_brand": "Plank+Beam",
"item_category": "Uncategorized",
"item_id": "8441112428706",
"item_name": "Verso Round Dining Table - 38",
"item_variant": "44797649780898",
"price": 209,
"url": "https://shopify-app-test.com/products/verso-round-dining-table-38",
"item_collection": "Bestsellers on Sale",
"item_collection2": "Furniture",
"item_collection3": "Ready to Ship",
"item_collection4": "Dining Tables, Chairs + Benches",
"item_collection5": "All Products",
"item_list": "Bestsellers on Sale",
"item_list2": "Furniture",
"item_list3": "Ready to Ship",
"item_list4": "Dining Tables, Chairs + Benches",
"item_list5": "All Products",
},
{
"image_url": "//shopify-app-test.com/cdn/shop/files/2900306000-170__1_7d3c579f-2248-4934-902e-7940552f44a6.jpg?v=1764602129",
"item_brand": "Plank+Beam",
"item_category": "Uncategorized",
"item_id": "8440681037986",
"item_name": "Verso Round Dining Table - 47",
"item_variant": "44796757409954",
"price": 249,
"url": "https://plankandbeam.com/products/verso-round-dining-table-47",
"item_collection": "Furniture",
"item_collection2": "Ready to Ship",
"item_collection3": "Dining Tables, Chairs + Benches",
"item_collection4": "All Products",
"item_collection5": "Best-Sellers",
"item_list": "Furniture",
"item_list2": "Ready to Ship",
"item_list3": "Dining Tables, Chairs + Benches",
"item_list4": "All Products",
"item_list5": "Best-Sellers",
}
],
"item_ids": [
"8141784907938",
"8372499480738",
"8440681037986",
"8441112428706",
"8592713285794",
"8592713351330"
],
"item_names": [
"Classic Round Dining Table - 47",
"Contour Round Dining Table - 47",
"Lido Round Dining Table - 38",
"Lido Round Dining Table - 47",
"Verso Round Dining Table - 38",
"Verso Round Dining Table - 47"
],
"item_brands": [
"Plank+Beam"
],
"item_categories": [
"Uncategorized"
],
"item_variants": [
"43929951666338",
"44613531730082",
"44796757409954",
"44797649780898",
"45263197503650",
"45263197634722"
],
"item_collections": [
"All Furniture",
"All Products",
"Best-Sellers",
"Bestsellers on Sale",
"Blonde",
"Channable",
"Classic Dining Furniture",
"Classic Furniture",
],
"item_lists": [
"All Furniture",
"All Products",
"Best-Sellers",
"Bestsellers on Sale",
"Blonde",
"Channable",
],
"item_prices": [
199,
209,
249,
259,
299,
369
],
"item_urls": [
"https://shopify-app-test.com/products/classic-solid-wood-round-dining-table",
],
"item_image_urls": [
"//shopify-app-test.com/cdn/shop/files/2400306000-007__1.jpg?v=1764965880",
],
"client_details": {
"page_title": "Solid Wood Round Dining Tables",
"page_location": "https://shopify-app-test.com/collections/round-dining-tables",
"user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_7 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/26.1 Mobile/15E148 Safari/604.1",
"user_ip": "174.228.101.61",
"user_geolocation": "Chicago, IL"
}
🛒 5. Opensend Reconnect Added to Cart
What it means:
Captured when a Reconnect user adds an item to their cart. This metric is also only tracked for Shopify clients or those who have implemented the event via the Opensend SDK.
Example data:
{
"cart_id": "CART ID",
"currency": "USD",
"items": [
{
"image_url": "//shopify-test-app.com/cdn/shop/files/cashmere-warm-suede-leather-plush-touch-screen-gloves-womens-shoes-accessories.webp",
"item_brand": "DailySale",
"item_category": "Apparel & Accessories",
"item_id": "8419192078472",
"item_name": "Cashmere Warm Suede Leather Plush Touch Screen Gloves",
"item_variant": "43081072836744",
"price": 18,
"quantity": 1,
"url": "https://shopify-test-app.com/products/cashmere-warm-suede-leather-plush",
"item_collection": "All products",
"item_collection2": "Best Sellers in Clothing & Jewelry",
"item_collection3": "Clothing & Jewelry",
"item_collection4": "OrderlyEmails - Recommended Products",
"item_collection5": "Best Sellers Today",
"item_list": "All products",
"item_list2": "Best Sellers in Clothing & Jewelry",
"item_list3": "Clothing & Jewelry",
"item_list4": "OrderlyEmails - Recommended Products",
"item_list5": "Best Sellers Today",
"item_category2": "Clothing Accessories",
"item_category3": "Gloves & Mittens"
}
],
"value": 18,
"cart_url": "https://shopify-test-app.com/cart",
"item_ids": [
"8419192078472"
],
"item_names": [
"Cashmere Warm Suede Leather Plush Touch Screen Gloves"
],
"item_brands": [
"DailySale"
],
"item_categories": [
"Apparel & Accessories",
"Clothing Accessories",
"Gloves & Mittens"
],
"item_variants": [
"43081072836744"
],
"item_collections": [
"All products",
"Best Sellers Today",
"Best Sellers in Clothing & Jewelry",
"CYBER WEEK DEALS NOW LIVE",
"Clothing & Jewelry"
],
"item_lists": [
"All products",
"Best Sellers Today",
"Best Sellers in Clothing & Jewelry",
"CYBER WEEK DEALS NOW LIVE",
"Clothing & Jewelry",
"Clothing Accessories",
"DISCOUNTS UP TO 60% OFF",
"DailySale",
"Gloves, Scarves & Earmuffs",
"OrderlyEmails - Recommended Products",
"Prime Rewind",
"Redo OCU Collection"
],
"item_prices": [
18
],
"item_quantities": [
1
],
"item_urls": [
"https://shopify-test-app.com/products/cashmere-warm-suede-leather-plush-touch-screen-gloves"
],
"item_image_urls": [
"//shopify-test-app.com/cdn/shop/files/cashmere-warm-suede-leather-plush-touch-screen-gloves-womens-shoes-accessories-pink-dailysale.webp?"
],
"client_details": {
"page_title": "Cashmere Warm Suede Leather Plush Touch Screen Gloves",
"page_location": "https://shopify-test-app.com/products/cashmere-warm-suede-leather-plush",
"user_agent": "Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Mobile Safari/537.36",
"user_ip": "174.196.134.11",
"user_geolocation": "Alexandria, VA"
}
}
🧾 6. Opensend Reconnect Started Checkout
What it means:
Logs when a user begins the checkout process. Only available for Shopify clients or those who have implemented the event via the Opensend SDK.
Example data:
{
"cart_id": "CART ID",
"checkout_id": "682093546fd138ff8f8a9b2d60b5a1b3",
"checkout_url": "https://www.shopify-test-app.com/checkouts/cn/hWN6E5RkJAB1D9kSPrifexlg/en-us?_r=AQABgA5xKG-6nR5peTNj7oGVAzXmR3undWTqH5HKfpuVDM4&auto_redirect=false&edge_redirect=true&skip_shop_pay=true",
"coupons": [],
"currency": "USD",
"discount": 6.4,
"items": [
{
"coupons": [],
"discount": 6.4,
"image_url": "https://cdn.shopify.com/s/files/1/0275/7784/3817/files/Stranger_Things_4.png?",
"item_brand": "Dr. Bath",
"item_category": "Uncategorized",
"item_collection": "Bar Soap",
"item_collection4": "klv-feed-all_products",
"item_collection5": "klv-feed__inuse",
"item_id": "7604639400041",
"item_list": "Bar Soap",
"item_name": "Stranger Things 4-Pack",
"item_variant": "42527316934761",
"price": 32,
"quantity": 1,
"url": "https://www.drsquatch.com/products/stranger-things-4-pack"
}
],
"value": 25.6,
"item_ids": [
"7604639400041"
],
"item_names": [
"Stranger Things 4-Pack"
],
"item_brands": [
"Dr. Bath"
],
"item_categories": [
"Uncategorized"
],
"item_variants": [
"42527316934761"
],
"item_collections": [
"All Bundle Offers [For Discounts]",
"All Products",
"All Products [For Buy X Get Y Discount Codes]",
"All Soap & Body Wash",
"All Static Bundles",
"Bar Soap"
],
"item_lists": [
"All Bundle Offers [For Discounts]",
"All Products",
"All Products [For Buy X Get Y Discount Codes]",
"All Soap & Body Wash",
"All Static Bundles",
"Bar Soap"
],
"item_prices": [
32
],
"item_quantities": [
1
],
"item_urls": [
"https://www.shopify-test-app.com/products/stranger-things-4-pack"
],
"item_image_urls": [
"https://cdn.shopify.com/s/files/1/0275/7784/3817/files/Stranger_Things_4.png?"
],
"client_details": {
"page_location": "https://www.shopify-test-app.com/checkouts/cn/hWN6E5RkJAB1D9kSPrifexlg",
"page_title": "Checkout",
"user_agent": "Mozilla/5.0 (iPad; CPU OS 18_5_0 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) GSA/397.0.836500703 Mobile/15E148 Safari/604.1",
"user_geolocation": "Los Angeles, CA",
"user_ip": "107.129.108.94"
}
}
✅ 7. Placed Order
What it means:
Triggered when a purchase is completed by a Reconnect-identified user. Available only for Shopify clients or those who have implemented the event via the Opensend SDK.
Example data:
{
"billing": {
"address1": "Address 1",
"address2": null,
"city": "New york",
"country": "US",
"countryCode": "US",
"firstName": "First",
"lastName": "Name",
"phone": "+19723456789",
"province": "TX",
"provinceCode": "TX",
"zip": "11111"
},
"cart_id": "CART ID",
"checkout_id": "825149aad8e6a0266529d2ff550aded7",
"coupons": [],
"currency": "USD",
"discount": 3.99,
"items": [
{
"coupons": [],
"discount": 3.99,
"image_url": "https://cdn.shopify.com/s/files/1/0587/7003/0679/files/silent-groom-pro-xmas.jpg?v=1765173098",
"item_brand": "Hesom",
"item_category": "Uncategorized",
"item_collection": "Best Sellers",
"item_id": "7196399304791",
"item_list": "Best Sellers",
"item_name": "Silent Groom Pro",
"item_variant": "41770636017751",
"price": 39.95,
"quantity": 1,
"url": "https://shopify-test-app.com/products/silent-groom-pro"
}
],
"order_id": "7557769035863",
"shipping": {
"address1": "addresss",
"address2": null,
"city": "Irving",
"country": "US",
"countryCode": "US",
"firstName": "First",
"lastName": "Name",
"phone": "+19723456789",
"province": "TX",
"provinceCode": "TX",
"zip": "11111"
},
"tax": 2.88,
"total_items": 1,
"transaction_id": "gid://shopify/OrderTransaction/9832700280919",
"value": 38.84,
"item_ids": [
"7196399304791"
],
"item_names": [
"Silent Groom Pro"
],
"item_brands": [
"Hesom"
],
"item_categories": [
"Uncategorized"
],
"item_variants": [
"41770636017751"
],
"item_collections": [
"Best Sellers"
],
"item_lists": [
"Best Sellers"
],
"item_prices": [
39.95
],
"item_quantities": [
1
],
"item_urls": [
"https://shopify-test-app.com/products/silent-groom-pro"
],
"item_image_urls": [
"https://cdn.shopify.com/s/files/1/0587/7003/0679/files/silent-groom-pro-xmas.jpg?v=1765173098"
],
"client_details": {
"page_location": "https://shopify-test-app.com/checkouts/cn/hWN6E5vuRgy701GGP5guduM5/en-us/post-purchase?_r=AQABgbUbg0gBtCQxPEJ4ltxfVgX5nbo046GweBo0zaIv&post_purchase=true",
"page_title": "Checkout",
"user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_7 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
"user_geolocation": "Irving, TX",
"user_ip": "76.186.77.106"
}
}