Seamlessly integrate Opensend Connect data into Salesforce Marketing Cloud
Step-by-step Setup:
- Click on Integrations/Connections/Add destination
- Select Salesforce Marketing Cloud
- Click on the Next button
- Log in to your Salesforce account and click on Apps/Installed packages
- Click on the “New” button
- Enter the name and description for the new package and click on the Save button
- Click on the Add component button
- Select API integration and click on the Next button
- Select Server to Server and click Next
Provide the Connect required scope:
-
- "email_read"
- "audiences_read"
- "data_extensions_read"
- "data_extensions_write"
- "tracking_events_read"
- "tracking_events_write"
- Once done, click on the Save button
- Copy the Client secret and paste it into the Opensend SFMC setup
- Copy Client ID and URI part before “.rest.marketingcloudapis.com/” (excluding https://") and paste it into the designated Client ID and Subdomain field on Opensend SFMC setup
- Once done, click on the Validate button
- Go back to SFMC and create a Data extension
- Select the Standard data extension and click OK to confirm
- Add name, external key, and tick “is sendable” checkmark in data extension settings
- Once done, click on the Next button
- Click Next again (You can set up your desired retention policy at this step, as per your needs)
- In the fields section, create new fields for data extension according to the schema below
- Send relationship dropdown at the bottom should be “email” - related to subscribers on “Subscriber key”.
- Schema:
- Once done, click on the Create button
- Click on the Select data extensions dropdown and search for the desired data extension
- Select the data extension that you want to use for a contact delivery and click on the Next button
- Select traffic sources and click on Create destinations
- Select connections and click on the Publish button
