How do I integrate Opensend Connect into Salesforce Marketing Cloud?

Seamlessly integrate Opensend Connect data into Salesforce Marketing Cloud

Step-by-step Setup:

  • Click on Integrations/Connections/Add destination 

  • Select Salesforce Marketing Cloud 

  • Click on the Next button

  • Log in to your Salesforce account and click on Apps/Installed packages 

  • Click on the “New” button

  • Enter the name and description for the new package and click on the Save button

  • Click on the Add component button

  • Select API integration and click on the Next button

  • Select Server to Server and click Next

Provide the Connect required scope:

    • Data Extension: Read/Write
    • Email: Read
    • Journey: Read
    • Audience: Read
    • Tracking events: Read
  • Once done, click on the Save button

  • Copy the Client secret and paste it into the Opensend SFMC setup

  • Copy Client ID and URI part before “.rest.marketingcloudapis.com/” (excluding https://") and paste it into the designated Client ID and Subdomain field on Opensend SFMC setup 
  • Once done, click on the Validate button

  • Go back to SFMC and create a Data extension 

  • Select the Standard data extension and click OK to confirm

  • Add name, external key, and tick “is sendable” checkmark in data extension settings
  • Once done, click on the Next button

  • Click Next again (You can set up your desired retention policy at this step, as per your needs)

  • In the fields section, create new fields for data extension according to the schema below
    • Send relationship dropdown at the bottom should be “email” - related to subscribers on “Subscriber key”. 

  • Schema: 

  • Once done, click on the Create button
  • Click on the Select data extensions dropdown and search for the desired data extension

  • Select the data extension that you want to use for a contact delivery and click on the Next button 

  • Select traffic sources and click on Create destinations

  • Select connections and click on the Publish button