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Best Practices for Setting Up Opensend Reconnect Scenarios on Bloomreach

To help brands fully capitalize on Opensend Reconnect 2.0, we recommend implementing four strategic Bloomreach Scenarios designed to re-engage high-intent, anonymous shoppers through precise, event-triggered messaging. These include:

  • Session Abandonment, which targets users who viewed products but took no action
  • Product Abandonment, engaging those who showed product-level interest without adding to the cart
  • Cart Abandonment Reminder flow, nudging cart abandoners who didn’t initiate checkout
  • Checkout Abandonment flow, focused on recovering users who started—but didn’t complete—the checkout process. 

Each Scenario leverages Opensend-specific custom metrics, strict cross-provider filters, and dynamic email paths tailored to buyer status, ensuring maximum personalization, deliverability, and conversion.

Example Scenario for Product Abandonment:

  • Go to your Bloomreach account and click on Scenarios:
  • Click on the New scenario button
  • Click on Create a new scenario
  • Click on Event and move it to the canvas
  • Click on the edit button for Event
  • Click to select an event
  • You will see a list of generated Opensend Reconnect events that you can use to create an event-based scenario
  • Select one of the Opensend Reconnect events (for example, Opensend Reconnect Viewed product)
  • Click on the Done button
  • You will see that the Event trigger is successfully created
  • Click on the Email option and drag it into the canvas
  • Click on the Edit button and set up your email content for this scenario
  • In campaign settings, select General consent and “Enabled (all clicks) option for Transfer identity to URL links option
  • Click on the Done button
  • Connect the Opensend Reconnect  event (in this example, Viewed product) with your email campaign
  • Click on the Start button when you are Ready with your scenario
  • When you are done creating all scenarios with Opensend Reconnect events and are ready to use the Opensend Reconnect, go back to the Opensend dashboard and find your Bloomreach Reconnect flow setup
  • Paste all of the created scenario IDs from previous step to the Scenario IDs for Reconnect field (You can find your scenario IDs in scenario URL as shown below: 

  • When you are done copying and pasting, your setup should look like this: